When Americans want a beer when you are trying Chinese food in China Town, they will ask for a bottle of Tsingtao beer.

1. Tsingtao Beer By Anna Taskaeva www.china-business-connect.com @BusinessChina0 e-Learning China Business

2. Summary Some historical facts Tsingtao beer is one of the first Chinese brands entered US in early 1970s. It represents the friendship between China and US. It is decent recognized Chinese brand. However, the brand is still staying in China Town today.

3. Summary When Americans want a beer when you are trying Chinese food in China Town, they will ask for a bottle of Tsingtao beer. Whenever they drink at home, bars, or other restaurants, they won't think about Tsingtao beer, the connection is still missing there.

4. Questions If Tsingtao decide to push to enter US, what should they do to build their brand among main stream market? Where to start? Who could be their early target market? What could be their position?

5. Problem Tsingtao beer wants to expand their US market niche

6. The Issues

7. The Issues

8. Plan of actions. Possible decisions

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