This is a presentation held at eLiberatica 2009.
http://www.eliberatica.ro/2009/
One of the biggest events of its kind in Eastern Europe, eLiberatica brings community leaders from around the world to discuss about the hottest topics in FLOSS movement, demonstrating the advantages of adopting, using and developing Open Source and Free Software solutions.
The eLiberatica organizational committee together with our speakers and guests, have graciously allowed media representatives and all attendees to photograph, videotape and otherwise record their sessions, on the condition that the photos, videos and recordings are licensed under the Creative Commons Share-Alike 3.0 License.
2. Mozilla Project
Poetry and Pragmatics
Zbigniew Braniecki (gandalf@mozilla.com), Mozilla
Friday, May 22nd 2009
sobota, 23 maja 2009
3. Task 1: Draw Mozilla
Friday, May 22nd 2009
sobota, 23 maja 2009
4. We’re like a tree
Friday, May 22nd 2009
sobota, 23 maja 2009
5. we’re old and new
Friday, May 22nd 2009
sobota, 23 maja 2009
6. we’re old and new
Friday, May 22nd 2009
sobota, 23 maja 2009
7. we’re old and new
Friday, May 22nd 2009
sobota, 23 maja 2009
8. we’re old and new
Friday, May 22nd 2009
sobota, 23 maja 2009
9. We’re like an onion
project layer
organization layer
Friday, May 22nd 2009
sobota, 23 maja 2009
10. We’re like an onion
project layer
• hackers, evangelizers,
localizers
organization layer
Friday, May 22nd 2009
sobota, 23 maja 2009
11. We’re like an onion
project layer
• hackers, evangelizers,
localizers
• owners, peers
organization layer
Friday, May 22nd 2009
sobota, 23 maja 2009
12. We’re like an onion
project layer
• hackers, evangelizers, • employees, contractors
localizers
• owners, peers
organization layer
Friday, May 22nd 2009
sobota, 23 maja 2009
13. We’re like an onion
project layer
• hackers, evangelizers, • employees, contractors
localizers
• managers, lawyers,
• owners, peers spokespeople
organization layer
Friday, May 22nd 2009
sobota, 23 maja 2009
14. We’re made of communities
mu nity
com
Friday, May 22nd 2009
sobota, 23 maja 2009
15. We’re made of communities
Web MySpace
Firefox
comm
Bugzilla u nity o
Internet f prac
tice
Email
Facebook
Friday, May 22nd 2009
sobota, 23 maja 2009
16. We’re made of communities
unity of purpose
comm
WebDev Standards
Geeks
Friday, May 22nd 2009
sobota, 23 maja 2009
17. We’re made of communities
community
of interes
t
Friday, May 22nd 2009
sobota, 23 maja 2009
18. We’re made of communities
community
of action
Standards
Mozilla
Privacy
Internet UX Security
Free culture Net literacy
Accessibility
Friday, May 22nd 2009
sobota, 23 maja 2009
19. We’re made of communities
Friday, May 22nd 2009
sobota, 23 maja 2009
20. We’re made of communities
Friday, May 22nd 2009
sobota, 23 maja 2009
21. We’re made of communities
Friday, May 22nd 2009
sobota, 23 maja 2009
22. We’re made of communities
?
?
?
?
?
?
?
?
?
?
Friday, May 22nd 2009
sobota, 23 maja 2009
29. we are mission-driven...
( public sector )
but we use market mec
hanisms
Friday, May 22nd 2009
sobota, 23 maja 2009
30. we are mission-driven...
( public sector )
but we use market mec
hanisms
te sec tor )
( priva
Friday, May 22nd 2009
sobota, 23 maja 2009
31. we are mission-driven...
( public sector )
+
but we use market mec
hanisms
te sec tor )
( priva
=
Friday, May 22nd 2009
sobota, 23 maja 2009
32. we are mission-driven...
( public sector )
+
but we use market mec
hanisms
te sec tor )
( priva
=
ga niza tion
brid or
hy
Friday, May 22nd 2009
sobota, 23 maja 2009
33. We’re a hybrid
Friday, May 22nd 2009
sobota, 23 maja 2009
34. We’re a hybrid
Now, wai
t a secon
d...
Friday, May 22nd 2009
sobota, 23 maja 2009
35. We’re a hybrid
Now, wai
t a secon
d...
?
Friday, May 22nd 2009
sobota, 23 maja 2009
36. We’re a hybrid
Now, wai
t a secon
d...
?
web
open
pt o f an
c once
Friday, May 22nd 2009
sobota, 23 maja 2009
37. We’re a hybrid
Now, wai
t a secon
d...
?
web
open
pt o f an
c once
Friday, May 22nd 2009
sobota, 23 maja 2009
38. We’re a hybrid
Now, wai
t a secon
d...
?
web
open
pt o f an
c once
tive
e di srup
ant to b
we w
Friday, May 22nd 2009
sobota, 23 maja 2009
39. We’re a hybrid
Now, wai
t a secon
d...
?
web
open
pt o f an
c once
tive
e di srup
ant to b
we w
Friday, May 22nd 2009
sobota, 23 maja 2009
40. We’re a hybrid
Now, wai
t a secon
d...
?
web
open
pt o f an
c once
tive
e di srup
t to
b
the web
wan e of
we atur
e n
e fe el th
w
Friday, May 22nd 2009
sobota, 23 maja 2009
41. We’re a hybrid
Now, wai
t a secon
d...
?
web
open
pt o f an
c once
tive
e di srup
t to
b
the web
wan e of
we atur
e n
e fe el th
w
Friday, May 22nd 2009
sobota, 23 maja 2009
42. We’re a hybrid
Now, wai
t a secon
d...
?
web
open
pt o f an
c once
tive
e di srup
t to
b
the web
wan e of
we atur
e n
e fe el th
w
Friday, May 22nd 2009
sobota, 23 maja 2009
43. We’re a hybrid
web
open
pt o f an
c once
tive
e di srup
t to
b
the web
wan e of
we atur
e n
e fe el th
w
Friday, May 22nd 2009
sobota, 23 maja 2009
44. We’re a hybrid
web
open
pt o f an
c once
tive
e di srup
t to
b
the web
wan e of
we atur
e n
e fe el th
w
Friday, May 22nd 2009
sobota, 23 maja 2009
45. We’re a hybrid
web
open
pt o f an
c once
tive
e di srup
t to
b
the web
wan e of
we atur
e n
e fe el th
w
Friday, May 22nd 2009
sobota, 23 maja 2009
46. What does it mean?
Friday, May 22nd 2009
sobota, 23 maja 2009
47. What does it mean?
it makes us flexible
Friday, May 22nd 2009
sobota, 23 maja 2009
48. What does it mean?
it makes us flexible
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
49. What does it mean?
it makes us flexible
we c an change products
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
50. What does it mean?
it makes us flexible
we c an change products
we can reinvent structures
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
51. What does it mean?
it makes us flexible
we c an change products
we can reinvent structures
we can is olate from business
models
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
52. What does it mean?
it makes us flexible
we c an change products
we can reinvent structures
olate from business organ ization
we can is t and
pping projec
models overla
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
53. What does it mean?
it makes us flexible
we have to be proactively open
we c an change products
we can reinvent structures
olate from business organ ization
we can is t and
pping projec
models overla
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
54. What does it mean?
it makes us flexible
we have to be proactively open
we c an change products it’s hard
to describ
e us
we can reinvent structures
olate from business organ ization
we can is t and
pping projec
models overla
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
55. What does it mean?
we rely o
it makes us flexible n trust
we have to be proactively open
we c an change products it’s hard
to describ
e us
we can reinvent structures
olate from business organ ization
we can is t and
pping projec
models overla
it makes us complex
Friday, May 22nd 2009
sobota, 23 maja 2009
56. we’re complex
Friday, May 22nd 2009
sobota, 23 maja 2009
57. we’re complex
externally
Friday, May 22nd 2009
sobota, 23 maja 2009
58. we’re complex
externally
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
59. we’re complex
externally
• ecosystem of organisms
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
60. we’re complex
externally
• ecosystem of organisms
• gravitational pull towards a
traditional structure
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
61. we’re complex
externally
• ecosystem of organisms
• gravitational pull towards a
traditional structure
• We need to find our ways
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
62. we’re complex
externally
• pace of technology change • ecosystem of organisms
• gravitational pull towards a
traditional structure
• We need to find our ways
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
63. we’re complex
externally
• pace of technology change • ecosystem of organisms
• Firefox 3 - 300 mln users • gravitational pull towards a
traditional structure
• We need to find our ways
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
64. we’re complex
externally
• pace of technology change • ecosystem of organisms
• Firefox 3 - 300 mln users • gravitational pull towards a
traditional structure
• We have an impact
• We need to find our ways
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
65. we’re complex
externally
• pace of technology change • ecosystem of organisms
• Firefox 3 - 300 mln users • gravitational pull towards a
traditional structure
• We have an impact
• People look up to us • We need to find our ways
internally
Friday, May 22nd 2009
sobota, 23 maja 2009
66. Task 3: Describe our playbook
Friday, May 22nd 2009
sobota, 23 maja 2009
67. Open vs Closed
Friday, May 22nd 2009
sobota, 23 maja 2009
68. Open vs Closed
transparent vs unknowable
Friday, May 22nd 2009
sobota, 23 maja 2009
69. Open vs Closed
transparent vs unknowable
shared control vs central control
Friday, May 22nd 2009
sobota, 23 maja 2009
70. Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
Friday, May 22nd 2009
sobota, 23 maja 2009
71. Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
hackable vs usable
Friday, May 22nd 2009
sobota, 23 maja 2009
72. Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
hackable vs usable
open communication vs secretive
Friday, May 22nd 2009
sobota, 23 maja 2009
73. Open vs Closed
transparent vs unknowable
shared control vs central control
participatory vs manipulative
hackable vs usable
open communication vs secretive
org aniz ation
rate your
Friday, May 22nd 2009
sobota, 23 maja 2009
75. Apply everywhere
open L10n
Friday, May 22nd 2009
sobota, 23 maja 2009
76. Apply everywhere
open HR
open L10n
Friday, May 22nd 2009
sobota, 23 maja 2009
77. Apply everywhere
ope
nm
ark
etin
g
open HR
open L10n
Friday, May 22nd 2009
sobota, 23 maja 2009
78. Apply everywhere
ope
nm
ark
etin
g
open HR
open PR
open L10n
Friday, May 22nd 2009
sobota, 23 maja 2009
79. Apply everywhere
ope
ope n QA nm ty
ark cu ri
t etin
g open se
men
n age
ma
n open HR
p e op en d esign
o
open legal affairs
open PR
open L10n
Friday, May 22nd 2009
sobota, 23 maja 2009
80. Task 4: Mozilla 2060?
Friday, May 22nd 2009
sobota, 23 maja 2009
81. think of an organization
that exists for 5 years
Friday, May 22nd 2009
sobota, 23 maja 2009
82. think of an organization
gful one
( me anin
Friday, May 22nd 2009
sobota, 23 maja 2009
83. think of an organization
gful one
( me anin
that exists for 5 years
Friday, May 22nd 2009
sobota, 23 maja 2009
84. think of an organization
gful one
( me anin
that exists for 10 years
Friday, May 22nd 2009
sobota, 23 maja 2009
85. think of an organization
gful one
( me anin
that exists for 25 years
Friday, May 22nd 2009
sobota, 23 maja 2009
86. think of an organization
gful one
( me anin
that exists for 50 years
Friday, May 22nd 2009
sobota, 23 maja 2009
89. sustainable organizations
balance long term missio
n
ac tion
ort term
wit h sh
Friday, May 22nd 2009
sobota, 23 maja 2009
90. sustainable organizations
balance long term missio
n
ac tion
ort term
wit h sh
reinvent themselves
Friday, May 22nd 2009
sobota, 23 maja 2009
91. sustainable organizations
balance long term missio
n
ac tion
ort term
wit h sh
reinvent themselves
s i gn
re de
ally
inu
cont
Friday, May 22nd 2009
sobota, 23 maja 2009
93. Poetr
y
Friday, May 22nd 2009
sobota, 23 maja 2009
94. Poetr
y
Pragmatics
Friday, May 22nd 2009
sobota, 23 maja 2009
95. Poetr
y of mission
Pragmatics
Friday, May 22nd 2009
sobota, 23 maja 2009
96. Poetr
y of mission
Pragmatics of doing things that matters
to real people today
Friday, May 22nd 2009
sobota, 23 maja 2009
97. Poetry
Promote
choice, i
participat nnovation
ion on th and
e Interne
http://www.mozilla.org/about/manifesto
t
Friday, May 22nd 2009
sobota, 23 maja 2009
98. Pragmatics
Friday, May 22nd 2009
sobota, 23 maja 2009
99. challenges
Friday, May 22nd 2009
sobota, 23 maja 2009
100. challenges
Friday, May 22nd 2009
sobota, 23 maja 2009
101. challenges
Friday, May 22nd 2009
sobota, 23 maja 2009
102. challenges
Friday, May 22nd 2009
sobota, 23 maja 2009
104. sustainable Mozilla
we need to explain ours
w
elves
hy
do
w
e
ma
tte
r?
Friday, May 22nd 2009
sobota, 23 maja 2009
105. sustainable Mozilla
we need to be transpare
nt
we need to explain ours
w
elves
hy
do
w
e
ma
tte
r?
Friday, May 22nd 2009
sobota, 23 maja 2009
106. sustainable Mozilla
we need to be transpare
nt
we need to explain ours
w
elves
hy
do
w
e we need to deal with tensions
ma
tte
r? between
Poetry & Pragmatics
Friday, May 22nd 2009
sobota, 23 maja 2009
107. sustainable Mozilla
we need t o continue to
Friday, May 22nd 2009
sobota, 23 maja 2009
108. sustainable Mozilla
solve pragmatic challenges
we need t o continue to
Friday, May 22nd 2009
sobota, 23 maja 2009
109. sustainable Mozilla
solve pragmatic challenges
we need t o continue to
involve new people
Friday, May 22nd 2009
sobota, 23 maja 2009
110. sustainable Mozilla
solve pragmatic challenges
generate n
ew projec
ts
we need t o continue to
involve new people
Friday, May 22nd 2009
sobota, 23 maja 2009
111. sustainable Mozilla
solve pragmatic challenges
generate n
ew projec
ts
we need t o continue to
involve new people
write new poetry
Friday, May 22nd 2009
sobota, 23 maja 2009
112. sustainable Mozilla
solve pragmatic challenges
generate n
ew projec
ts
we need t o continue to
“insi ders” involve new people
iders” into
turn “outs
write new poetry
Friday, May 22nd 2009
sobota, 23 maja 2009
113. sustainable Mozilla
solve pragmatic challenges
generate n
ew projec
ts
we need t o continue to
“insi ders” involve new people
iders” into
turn “outs
write new poetry poe try
n o ur
alig
Friday, May 22nd 2009
sobota, 23 maja 2009
114. sustainable Mozilla
solve pragmatic challenges
generate n
ew projec
ts
we need t o continue to
“insi ders” involve new people
iders” into
turn “outs
write new poetry poe try
n o ur
a lig at ics
pr agm
o ur
w ith
Friday, May 22nd 2009
sobota, 23 maja 2009