Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.

1. Unica OnDemand The Evolving Online Video Landscape: Trends & Insights The Webinar will begin at 1:00 PM EST You will be connected to audio using your computer’s microphone and speakers (VoIP). A headset is recommended. Or you may select Use Telephone after joining the Webinar. Dial-in phone: 916 – 233 – 3088 Access code: 523 – 429 – 565 Presented by: Paul Verna eMarketer Senior Analyst Sponsored by:

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3. J U L Y 2 0 1 0 The Evolving Online Video Landscape: Trends & Insights

6. Online Video Audience Metrics 147.5 million people in the US watch online video, which translates to 2/3 of Internet users

7. Online Video Audience Metrics By 2014, this number will increase to 193.1 million, or 77% of Internet users. 7% CAGR

8. Audience Demographics The largest clusters of viewers are ages 18 to 44

9. Audience Demographics The largest clusters of viewers are ages 18 to 44

10. Women outnumber men in the overall online video audience, but men outnumber women among heavy TV online viewers

11. Those under 25 are most inclined to watch ‘all’ or ‘most’ of their TV online

12. TV Online Increasing numbers of video viewers are watching full-length TV shows online

13. Content Mix: Movies Online Downloading and streaming of full-length movies rose dramatically in 2009

14. User-generated clips still lead the pack of online video types watched regularly by US viewers

15. Case Study: YouTube

16. YouTube was the undisputed leader by unique viewers, with over 100 million in May 2010 Case Study: YouTube US Unique Viewers to Google Video Sites, May 2010 (millions)

17. Source: Nielsen Case Study: YouTube Top Online Video Properties by Videos Viewed, May 2010 (billions)

18. Source: comScore Case Study: YouTube Top Online Video Properties by Videos Viewed, May 2010 (billions)

21. Case Study: YouTube “ With respect to how it’ll get monetized, our first priority is on the advertising side. We do expect over time to see micropayments and other forms of subscription models coming as well, but our initial focus is on advertising.” — Eric Schmidt, CEO, Google, in CNET Case Study: YouTube

22. Case Study: Netflix Case Study: Netflix

24. Case Study: Netflix “ We focus on three categories: videogame consoles, Blu-ray and Internet TV, which is just emerging. We’ve been very happy with the early progress from Sony, VIZIO and others, but that category in the very long term is likely to be the leading category.” — Reed Hastings, CEO, Netflix, Q2 2010 earnings call Case Study: Netflix

25. Technology Integration “ The recession has increased demand for in-home entertainment, enhancing the TV experience. This, combined with new flat-panel models that access content from the Internet, will further blur the lines between TV and the Internet.” — Ed Moran, director of insights and innovation, Deloitte Case Study: Netflix

27. Case Study: Hulu Case Study: Hulu Plus

31. Case Study: Hulu Plus “ If your ambition is to bring the world’s premium content to users, and to do so in a way that produces fair returns to content owners—and it is our ambition—there isn’t one single bullet…you’re going to see a tremendous number of experiments.” — Jason Kilar, CEO, Hulu, in The New York Times

32. The video content mix is shifting from ad-funded to paid and hybrid models

33. Case Study: Hulu Plus “ Our research suggests that viewers have a higher tolerance for advertising than they are currently receiving. There’s revenue being left on the table and media companies have not yet extracted full value out of the medium.” — Tania Yuki, director of online video and cross-platform product, comScore

35. Case Study: Ooyala

38. Case Study: Ooyala “ There are more and more opportunities to hit a consumer with advertising, but it’s not just about more advertising but better targeted ads.” — Bismarck Lepe, President of Products, Ooyala, in an interview with eMarketer

41. Case Study: Break Media Case Study: Break Media

43. Case Study: Break Media “ We’ve created a vertically integrated machine that’s self-sufficient in the sense that we can produce content, monetize it and distribute it….That’s really important, and most important is to do it at the right price points.” — Keith Richman, CEO, Break Media, in an interview with eMarketer Case Study: Break Media

45. Facebook is now a key player in online video, proving the importance of social venues in the content syndication loop

46. Technology Convergence: From TV to the internet

47. Technology Convergence: More users connecting TVs to the internet

48. Technology Convergence: Sharp increases in streaming devices

49. The US will see an explosion in TVs and other devices with integrated web-video widgets

50. Technology Convergence Phase 1: Set-top boxes, game consoles

51. Technology Convergence Phase 2: Internet-connected TVs

53. J U L Y 2 0 1 0 eMarketer would like to thank DoubleClick for sponsoring today’s webinar.

54. There is an advertiser for every video

57. Thank you for tuning in to the eMarketer Webinar: The Evolving Online Video Landscape Presented by: Paul Verna eMarketer Senior Analyst Questions & Answers Registrants will receive a copy of the slide deck and the playback link in a follow up email within 24 hours of this presentation. Sponsored by: