This document discusses social media strategy and recruitment. It provides examples of social media services including strategy creation and implementation, social media monitoring, campaigns, and training. It highlights that most top UK websites are social media platforms and shows data on where people spend time online. It emphasizes developing a social media plan, listening to understand trends, targeting appropriate channels, and engaging effectively. It asks questions about a company's current social media use and proposes what an effective social media strategy could entail.
2. What we do....
• Social media strategy creation and implementation
• Social Media Monitoring technology
• Bespoke social media campaigns
• On site training
• Change Management around the use of Social Media
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3. Majority of Top 20 UK Sites are Social Media
• Google UK • Blogger.com
• Facebook • Twitter
• Google • Amazon.co.uk
• YouTube • Bing
• Yahoo! • Myspace
• Windows Live • Flickr
• BBC Newsline Ticker • WordPress.com
• eBay UK • The Guardian
• Wikipedia • Microsoft Corporation
• Microsoft Network (MSN) • www.bebo.com
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4. Where people spend time online in the UK
18
Note: Size of bubble represents Total Time Spent per Month
16
14
Aver Usage Days per Visitor
12
Google.co.uk
10 Facebook
MSN.co.uk
8
AOL.co.uk Yahoo
6
YouTube
Ebay
4 Bebo
Sky.com
MySpace BBC.co.uk
2
ITV.com
0
0 20 40 60 80
Reach (%)
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10. So what should I do?
• Start with a plan
• Listen – understand what is going
on, and where
• Target – decide on the appropriate
channels and what to do in each of
them
• Engage – use these channels
effectively and in combination
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11. Do you know if or how your company is
currently using social media for.....
•Sales •Competitor Analysis
•Customer Services •Crisis Management
•PR, Marketing •Internal and External
Communications
•R&D
•Training and Development
•Investor Relations
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14. What a strategy could look like...
Monitoring/Feedback
Content
Base
Company
stories, infor
Gym Design
mation, disc
Fitness
ussion
PT
Employees
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16. What is your objective?
Source Talent?
Competitor Analysis?
Drive Applications? EVP?
Promote Employer Referral Scheme?
Talent Pooling?
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17. Who is your target talent?
What do they talk about?
Where do they talk online?
Which websites do your current talent use?
Who are the most influential people in the
target sector or space?
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18. Do you have relevant data and a strategy?
Are your staff trained to communicate using
social media?
Do you have the support and resources
from leadership to sustain effective social
media engagement?
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