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Recruitment and Social Media Strategy




              Seth Godin Video
                                 0800 612 836
What we do....

• Social media strategy creation and implementation
• Social Media Monitoring technology
• Bespoke social media campaigns
• On site training
• Change Management around the use of Social Media




                                             0800 612 836
Majority of Top 20 UK Sites are Social Media
•   Google UK                 •   Blogger.com
•   Facebook                  •   Twitter
•   Google                    •   Amazon.co.uk
•   YouTube                   •   Bing
•   Yahoo!                    •   Myspace
•   Windows Live              •   Flickr
•   BBC Newsline Ticker       •   WordPress.com
•   eBay UK                   •   The Guardian
•   Wikipedia                 •   Microsoft Corporation
•   Microsoft Network (MSN)   •   www.bebo.com


                                                      0800 612 836
Where people spend time online in the UK
                    18
                                         Note: Size of bubble represents Total Time Spent per Month
                    16

                    14
Aver Usage Days per Visitor




                    12
                                                                                                              Google.co.uk
                    10                                                                     Facebook
                                                                          MSN.co.uk

                              8
                                       AOL.co.uk                 Yahoo
                              6
                                                                                               YouTube
                                                               Ebay
                              4                        Bebo
                                        Sky.com
                                                MySpace                        BBC.co.uk
                              2
                                      ITV.com
                              0
                                  0               20              40                  60                 80

                                                                         Reach (%)



                                                                                                              0800 612 836
Social Media Usage is up 82% in the last 12 months




                                             0800 612 836
0800 612 836
0800 612 836
0800 612 836
0800 612 836
So what should I do?

• Start with a plan
• Listen – understand what is going
  on, and where
• Target – decide on the appropriate
  channels and what to do in each of
  them
• Engage – use these channels
  effectively and in combination

                                       0800 612 836
Do you know if or how your company is
     currently using social media for.....
•Sales                •Competitor Analysis
•Customer Services    •Crisis Management
•PR, Marketing        •Internal and External
                      Communications
•R&D
                      •Training and Development
•Investor Relations




                                         0800 612 836
Monitoring allows you to see how you
   compare to your competitors




                                0800 612 836
0800 612 836
What a strategy could look like...
               Monitoring/Feedback




                 Content
                   Base
                  Company
                stories, infor
               Gym Design
                mation, disc
                 Fitness
                   ussion

                     PT
                 Employees




                                     0800 612 836
Content


Conversation


Community



               0800 612 836
What is your objective?

 Source Talent?
                  Competitor Analysis?

  Drive Applications?       EVP?


Promote Employer Referral Scheme?

                        Talent Pooling?
                                    0800 612 836
Who is your target talent?

        What do they talk about?

       Where do they talk online?

Which websites do your current talent use?

Who are the most influential people in the
        target sector or space?
                                     0800 612 836
Do you have relevant data and a strategy?

Are your staff trained to communicate using
                social media?

  Do you have the support and resources
 from leadership to sustain effective social
          media engagement?


                                      0800 612 836

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Social Media Recruitment Strategy

  • 1. Recruitment and Social Media Strategy Seth Godin Video 0800 612 836
  • 2. What we do.... • Social media strategy creation and implementation • Social Media Monitoring technology • Bespoke social media campaigns • On site training • Change Management around the use of Social Media 0800 612 836
  • 3. Majority of Top 20 UK Sites are Social Media • Google UK • Blogger.com • Facebook • Twitter • Google • Amazon.co.uk • YouTube • Bing • Yahoo! • Myspace • Windows Live • Flickr • BBC Newsline Ticker • WordPress.com • eBay UK • The Guardian • Wikipedia • Microsoft Corporation • Microsoft Network (MSN) • www.bebo.com 0800 612 836
  • 4. Where people spend time online in the UK 18 Note: Size of bubble represents Total Time Spent per Month 16 14 Aver Usage Days per Visitor 12 Google.co.uk 10 Facebook MSN.co.uk 8 AOL.co.uk Yahoo 6 YouTube Ebay 4 Bebo Sky.com MySpace BBC.co.uk 2 ITV.com 0 0 20 40 60 80 Reach (%) 0800 612 836
  • 5. Social Media Usage is up 82% in the last 12 months 0800 612 836
  • 10. So what should I do? • Start with a plan • Listen – understand what is going on, and where • Target – decide on the appropriate channels and what to do in each of them • Engage – use these channels effectively and in combination 0800 612 836
  • 11. Do you know if or how your company is currently using social media for..... •Sales •Competitor Analysis •Customer Services •Crisis Management •PR, Marketing •Internal and External Communications •R&D •Training and Development •Investor Relations 0800 612 836
  • 12. Monitoring allows you to see how you compare to your competitors 0800 612 836
  • 14. What a strategy could look like... Monitoring/Feedback Content Base Company stories, infor Gym Design mation, disc Fitness ussion PT Employees 0800 612 836
  • 16. What is your objective? Source Talent? Competitor Analysis? Drive Applications? EVP? Promote Employer Referral Scheme? Talent Pooling? 0800 612 836
  • 17. Who is your target talent? What do they talk about? Where do they talk online? Which websites do your current talent use? Who are the most influential people in the target sector or space? 0800 612 836
  • 18. Do you have relevant data and a strategy? Are your staff trained to communicate using social media? Do you have the support and resources from leadership to sustain effective social media engagement? 0800 612 836