SlideShare una empresa de Scribd logo
1 de 24
Online Social Interaction
Considerations for Direct Resourcing
              October 26th 2011

                     by
                Colm Hannon
           MD of eSocialMedia.co.uk




                                      0800 612 836
My Request:




              0800 612 836
What many organizations forgot to ask
 before getting into the social space:
    “What are we trying to
       accomplish?”


  Define the objective FIRST.
 THEN come up with the tactics.

               Slide compliments of Olivier Blanchard
                                                  0800 612 836
How is social media currently used in
             recruitment?

• Search and Source
• Advertise, Message and Promote
• Engage and Communicate



                                  0800 612 836
The Bar Analogy




                  0800 612 836
Corporate Narcissism




                       0800 612 836
How we get involved in the conversation...

Direct Resourcing Think Tank

The Talent Think Tank

Digital Leaders Think Tank

The Rugby Business Network



                                     0800 612 836
How to compete with a Rob Smith?



                 V




                           0800 612 836
In Executive Relationships




              >         +
                         0800 612 836
But....


              +
          <
              +
              0800 612 836
Replace the term ‘social media’ with the
        term ‘social interaction’
and it will start to make a lot more sense




                                    0800 612 836
Vodafone saved an estimated £2m in hiring
fees from a conversational marketing strategy




                                        0800 612 836
Eversheds - Creating a
          ‘Social Media Army’


                  Eversheds
                 Content Hub




                               Financial Services
Employment Law




                 Energy Team




                                          0800 612 836
How to Convince Top PhD Talent




                            0800 612 836
Community technology is here & it’s
     big.....don’t ignore it




                                0800 612 836
By 2014 Mobile Internet usage will have
   overtaken desktop Internet usage
               Morgan Stanley 2011




                                     0800 612 836
How are Recruitment Companies
     Socially Interacting?




                           0800 612 836
What does a Monitoring Dashboard look like?



Other tabs
display relevant
videos,
conversations
and competitor                                      Google
mentions                                            news
                                                    summary



 RSS News
 feeds
                                                    Conversations on
                                                    forums




                                                    Conversations on
                                                    blogs




                                               0800 612 836
Relevant Content & Infrastructure




                              0800 612 836
Own your own conversational space
       While you still can




                              0800 612 836
Owning Your Online Conversational Space




                                   0800 612 836
Apple is the closest ranked ‘recruitment in
       retail’ YouTube video behind
            RetailCrossing.com




                                     0800 612 836
The evolution of social media
                     for direct recruitment




Facebook        ATS            Buying          Relevant
                                                             Talent pools   Departments
advertising.    integration    social          content-
                                                                            having online
Use LinkedIn    with social    recruiting                    based on
                                               driven                       business-
to find         channels &     tools and
                                                             online         related
candidates      broadcasting   platforms for   marketing     communities    interactions &
(Search         vacancies on   search and
                                               using a hub   , driven by    working with
Network,        Twitter and    message
                                               & outpost     recruitment    recruitment
LION and        FB and LI.     (Still
                                               model with    departments    department
Free Inmail).                  ‘corporate
                                               moderator
                               narcissism’).                 that listen.
Questions...




               0800 612 836

Más contenido relacionado

Similar a Social Interaction for Direct Recruitment

The Evolution of Social Media: from sourcing to convinving
The Evolution of Social Media: from sourcing to convinvingThe Evolution of Social Media: from sourcing to convinving
The Evolution of Social Media: from sourcing to convinving
eSocialMedia
 
#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4
lavstewart
 
#SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting #SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting
Ali Phalen
 

Similar a Social Interaction for Direct Recruitment (20)

The Evolution of Social Media: from sourcing to convinving
The Evolution of Social Media: from sourcing to convinvingThe Evolution of Social Media: from sourcing to convinving
The Evolution of Social Media: from sourcing to convinving
 
Business Intelligence 3.0 Revolution
Business Intelligence 3.0 RevolutionBusiness Intelligence 3.0 Revolution
Business Intelligence 3.0 Revolution
 
April 2011 Enable Social in Your SharePoint Communities
April 2011 Enable Social in Your SharePoint CommunitiesApril 2011 Enable Social in Your SharePoint Communities
April 2011 Enable Social in Your SharePoint Communities
 
PM webinar People power - Jane Marsh slides
PM webinar People power - Jane Marsh slidesPM webinar People power - Jane Marsh slides
PM webinar People power - Jane Marsh slides
 
KMA webinar: Creating a Social Enterprise with SharePoint 2010
KMA webinar: Creating a Social Enterprise with SharePoint 2010KMA webinar: Creating a Social Enterprise with SharePoint 2010
KMA webinar: Creating a Social Enterprise with SharePoint 2010
 
Enterprise 2.0: social networks behind the firewall
Enterprise 2.0: social networks behind the firewallEnterprise 2.0: social networks behind the firewall
Enterprise 2.0: social networks behind the firewall
 
Enterprise IT - between ugly and sexy
Enterprise IT - between ugly and sexyEnterprise IT - between ugly and sexy
Enterprise IT - between ugly and sexy
 
Metalayer, now Colayer at Internet Expo
Metalayer, now Colayer at Internet ExpoMetalayer, now Colayer at Internet Expo
Metalayer, now Colayer at Internet Expo
 
Avature crm
 Avature crm  Avature crm
Avature crm
 
#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4#SMJALS presentation for #NewhouseSM4
#SMJALS presentation for #NewhouseSM4
 
The Business Case For Corporate Social Networks For O2
The Business Case For Corporate Social Networks   For O2The Business Case For Corporate Social Networks   For O2
The Business Case For Corporate Social Networks For O2
 
Casting a Wider Net(work)
Casting a Wider Net(work)Casting a Wider Net(work)
Casting a Wider Net(work)
 
Recruiting and Social Media Presentation
Recruiting and Social Media  PresentationRecruiting and Social Media  Presentation
Recruiting and Social Media Presentation
 
Vertical Social Networks
Vertical Social NetworksVertical Social Networks
Vertical Social Networks
 
Stockholm Smarter Business social
Stockholm Smarter Business socialStockholm Smarter Business social
Stockholm Smarter Business social
 
Viewpoint 5 - Defining and delivering a vision for your intranet
Viewpoint 5 - Defining and delivering a vision for your intranetViewpoint 5 - Defining and delivering a vision for your intranet
Viewpoint 5 - Defining and delivering a vision for your intranet
 
Ppl Linkedin.Com Overview
Ppl Linkedin.Com OverviewPpl Linkedin.Com Overview
Ppl Linkedin.Com Overview
 
Csnf Twitter Summary 08 06 2009
Csnf Twitter Summary 08 06 2009Csnf Twitter Summary 08 06 2009
Csnf Twitter Summary 08 06 2009
 
Linked In 101
Linked In 101Linked In 101
Linked In 101
 
#SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting #SM4JALS Presentation on Social Recruiting
#SM4JALS Presentation on Social Recruiting
 

Más de eSocialMedia

Más de eSocialMedia (10)

Helpful tips for EA's
Helpful tips for EA'sHelpful tips for EA's
Helpful tips for EA's
 
Do 1 thing
Do 1 thingDo 1 thing
Do 1 thing
 
What is content seeding?
What is content seeding?What is content seeding?
What is content seeding?
 
The Rugby Expo 2
The Rugby Expo 2The Rugby Expo 2
The Rugby Expo 2
 
Social Media for Recruitment Companies
Social Media for Recruitment CompaniesSocial Media for Recruitment Companies
Social Media for Recruitment Companies
 
Digital Mums And Social Media
Digital Mums And Social MediaDigital Mums And Social Media
Digital Mums And Social Media
 
Social Media Recruitment Strategy
Social Media Recruitment StrategySocial Media Recruitment Strategy
Social Media Recruitment Strategy
 
Linkedin Media Solutions
Linkedin Media SolutionsLinkedin Media Solutions
Linkedin Media Solutions
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
Enterprise Social Media for Recruitment Agencies
Enterprise Social Media for Recruitment AgenciesEnterprise Social Media for Recruitment Agencies
Enterprise Social Media for Recruitment Agencies
 

Último

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 

Último (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 

Social Interaction for Direct Recruitment

  • 1. Online Social Interaction Considerations for Direct Resourcing October 26th 2011 by Colm Hannon MD of eSocialMedia.co.uk 0800 612 836
  • 2. My Request: 0800 612 836
  • 3. What many organizations forgot to ask before getting into the social space: “What are we trying to accomplish?” Define the objective FIRST. THEN come up with the tactics. Slide compliments of Olivier Blanchard 0800 612 836
  • 4. How is social media currently used in recruitment? • Search and Source • Advertise, Message and Promote • Engage and Communicate 0800 612 836
  • 5. The Bar Analogy 0800 612 836
  • 6. Corporate Narcissism 0800 612 836
  • 7. How we get involved in the conversation... Direct Resourcing Think Tank The Talent Think Tank Digital Leaders Think Tank The Rugby Business Network 0800 612 836
  • 8. How to compete with a Rob Smith? V 0800 612 836
  • 9. In Executive Relationships > + 0800 612 836
  • 10. But.... + < + 0800 612 836
  • 11. Replace the term ‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense 0800 612 836
  • 12. Vodafone saved an estimated £2m in hiring fees from a conversational marketing strategy 0800 612 836
  • 13. Eversheds - Creating a ‘Social Media Army’ Eversheds Content Hub Financial Services Employment Law Energy Team 0800 612 836
  • 14. How to Convince Top PhD Talent 0800 612 836
  • 15. Community technology is here & it’s big.....don’t ignore it 0800 612 836
  • 16. By 2014 Mobile Internet usage will have overtaken desktop Internet usage Morgan Stanley 2011 0800 612 836
  • 17. How are Recruitment Companies Socially Interacting? 0800 612 836
  • 18. What does a Monitoring Dashboard look like? Other tabs display relevant videos, conversations and competitor Google mentions news summary RSS News feeds Conversations on forums Conversations on blogs 0800 612 836
  • 19. Relevant Content & Infrastructure 0800 612 836
  • 20. Own your own conversational space While you still can 0800 612 836
  • 21. Owning Your Online Conversational Space 0800 612 836
  • 22. Apple is the closest ranked ‘recruitment in retail’ YouTube video behind RetailCrossing.com 0800 612 836
  • 23. The evolution of social media for direct recruitment Facebook ATS Buying Relevant Talent pools Departments advertising. integration social content- having online Use LinkedIn with social recruiting based on driven business- to find channels & tools and online related candidates broadcasting platforms for marketing communities interactions & (Search vacancies on search and using a hub , driven by working with Network, Twitter and message & outpost recruitment recruitment LION and FB and LI. (Still model with departments department Free Inmail). ‘corporate moderator narcissism’). that listen.
  • 24. Questions... 0800 612 836