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The Evolution of Social Media: from sourcing to convinving
1. The Evolution of Social Media
for Direct Resourcing
From Sourcing to Convincing
October 26th 2011
by
Colm Hannon
MD of eSocialMedia.co.uk
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3. What many organizations forgot to ask
before getting into the social space:
“What are we trying to
accomplish?”
Define the objective FIRST.
THEN come up with the tactics.
Slide compliments of Olivier Blanchard
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4. How is social media currently used in
recruitment?
• Search and Source
• Advertise, Message and Promote
• Engage and Communicate/Convince
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7. How we get involved in the conversation...
Direct Resourcing Think Tank
The Talent Think Tank
Digital Leaders Think Tank
The Rugby Business Network
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