The document provides strategies for non-profits to build success through internet and online fundraising. It discusses how online charitable giving has grown significantly in recent years. It recommends taking an integrated approach using multiple online and offline channels together, including email, websites, social media, events and more. The key is to think of relationship building and targeted one-to-one marketing to engage donors online and off.

1. Cate Shaffer eTapestry What’s New Online?? Internet Strategies to Build Success

2. For your consideration…

3. Your organization Clients Partners Staff Board Volunteers Time Money Competitors

5. The Rules Still Apply (It’s all about relationships… not technology)

6. *Estimates provided by ePhilanthropy Foundation Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005 = $4.53 Billion Estimate of Giving in 2006 = $8.15 Billion Estimate of Giving in 2007 = $10.4 Billion Online Giving Estimates*

9. Email vs Letter Relationship Building

14. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

17. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

18. A “before” and “after” example

20. Needle in a Needle Stack

21. Advanced Email Database Ecommerce Website Keeping it simple

22. INTEGRATION is the KEY! Next Steps

23. Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

27. Use E-Mail & Direct Mail Together

28. Email Telemarketing

29. A Targeted Approach

31. Personalized Fundraising Pages Peer Fundraising Online

33. Personalized Event Fundraising

34. Build a Community

36. What it is and What it Can Mean to Your Organization? Web 2.0

37. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

39. Demographics of Internet Users Source: Pew Internet & American Life Project, 2006 Educational Attainment Education Level Percentage College + 95% Some College 85% High School 67% Less than High School 35%

40. Online Video Use has Exploded Source: The Wall St. Journal , 2006

42. "Build, learn, and make mistakes as you go – you'll know more about what you're doing as you're doing it, instead of before you do it." – Jason Fried, 37 Signals "A lot of our successes don't have anything to do with anything our executives thought were a good idea." – Sergey Brin, Google

43. Social Networking Boom

44. Social Networking Boom 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends

45. Social Networking

46. Social Networking & Video

47. Go to Them (e.g. RSS)

50. RSS in Action

51. Video

52. Podcasts

53. Message Boards

54. Wikipedia Exposure

55. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher

56. Oprah, Would be Proud!

57. Martha, Would be Proud!

58. Other Successes . . .

59. Other Successes . . . .

60. "A year from now you may wish you had started today." – Karen Lamb "If you could do tomorrow over again, would you?" – Seth Godin

63. 1. Set up a Gmail Account

64. 2. Post Pics to Flickr

65. 3. Try a Microblog

66. 4. Create a Google Alert

67. 5. Set Up an RSS

68. 6. Share a YouTube Video

69. 7. Really Use Your Cell Phone (Send a text or a video)

70. 8. Join a Social Network

71. 9. Share PowerPoint Slides (Save a tree or two!)

72. 10. Play a Video Game

73. Thank you! Cate Shaffer Account Executive [email_address]