Presentation by Adriana Conte, Social Media Manager at the E-Tourism Africa Summit 2011 in Cape Town

1. VisitBritain’s Social Media Journey there! Justin Reid – Head of Digital and Social Media Adriana Conte – Social Media Programme Manager

2. VisitBritain’s Social Media Journey there! Justin Reid – Head of Digital and Social Media Adriana Conte – Social Media Programme Manager

4. Steady progression

5. Bigger picture

6. Bigger picture

7. Bigger picture

8. Bigger picture

9. Bigger picture

18. Flickr

21. Multi-language

26. Why Facebook Places?

27. Why Facebook Places?

28. Why Facebook Places?

29. 10,000’s of checked-in Places on Facebook CMS All Places, no VB editorial control Top 50 UK Places VB editorially chosen Top 50 to launch Growing to Top 500 and upwards Rankings 100% driven by # of check-ins, taken from content in CMS How does it work?

33. 7 steps to get you started!! 1. Register, claim, merge and send us your details. 2. Alert your Fan Page to Like LoveUK, check-in, comment, Like it, share it. 3. Notify your eCRM customers. 4. Encourage all customers to check-in upon entry / supply POS material. 5. Add to website, and/or other digital platforms, e.g. Twitter, blog, etc. 6. Incentivise your customers where possible, e.g. discounts with check-ins. 7. Keep in touch with us to monitor your progress and share success.

34. Best Way? Inspiration with Geo-location to drive Commercial What’s Top What’s Nearby What’s Hot What Can I Buy

35. Next Up Facebook Deals

36. Effect for Love UK ?

37. 2010 prediction was….

38. How did we do?

39. VisitBritain & Social Media Questions