Presentation giver at mHealth Summit 2011.

1. The mHealth Triad
Ernesto Ramirez, Gregory J Norman,
Richard Garfein& Kevin Patrick
Department of Family & Preventive Medicine
Center for Wireless and Population Health Systems, Calit2
mHealth Summit | December 6, 2011

2. The Players
Healthcare
Organizations
mHealth
Research
Technology

3. mHealth Technology
Text Message Systems User-friendly Sensors Multi-component Systems
Health data that is:
•PersonalLongitudinalPortable

4. Research
mHealth Technologies are opening up exciting new areas for behavioral research.
One Size Fits All
• Simple strategies that give all users the same non-modifiable information.
• Usually rely solely upon “push” methods
Tailored
• Understands some baseline characteristics.
• Level of intervention remains constant across all characteristics
• Push > Pull
Adaptive & Dynamic
• N of 1 methodology: Each person is unique.
• Multiple periods of sequential data gathering.
• Intervention strength dependent on outcome/effectiveness measured repeatedly.

5. The System
Persuasive Systems that support real-time context-aware behavior change interventions
Integrated Machine Behavior Change
Learning Theory
Behavior Detection Persuasive
(intensity & type) Feedback
Behavioral Successful Behavior
Understanding Change
(context & patterns)
Wireless Personally Tailored &
Body API
Body Sensor Pervasive Persuasion
Persuasive Messages

6. Healthcare Organizations
Administrators Providers Patients
• Improved patient outcomes. • An active role in their
• Reduced financial burden. healthcare.
• A better understanding of
• Provide meaningful impact. patient behavior. • A better understanding of
their health.
• Incorporate “state of the • Data driven, scientifically
art” tools and methods. vetted care strategies. • Preventive measure to
protect health.
• Immediate Feedback

7. The Give & Take
mHealth Improved access to data
Research
Technology Appropriate study design & analysis
mHealth Tools for persuasive preventive medicine Healthcare
Technology Real world user feedback Organizations
Efficacy of tools and methods
Healthcare
Research Access to research participants
Organizations

8. WHERE IS THEMONEY?
AT EVERY LEVEL
WE NEED TO
FIND A WAY TO
FUND INNOVATION.

9. WHERE IS THEMONEY?
AT EVERY LEVEL
WE NEED TO
FIND A WAY TO
FUNDFAILURE

10. Make believe is the first step to believe.
-Theo Hiemstra
flicker.com/frinky

11. Thank You
erramirez@ucsd.edu
@e_ramirez
cwphs.ucsd.edu