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All the facts, stats and quotes from the afternoon session of #theevidence.
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B2B Marketing: The Evidence crunched - Afternoon session
1.
B2B MARKETING: THE EVIDENCE CRUNCHED All
the facts, stats, quotes from the afternoon session of The Evidence. ♯theevidence
2.
● Ideas and
learning from the best- of-the best in B2B marketing ● Exclusive insight into challenges facing b2b brands ● Inspiration for the year ahead The Evidence www.earnest-agency.com 20 March 2014 b2bmarketing.net/the-evidence ♯theevidence
3.
www.earnest-agency.com We came, we
saw, we crunched… Image: © visualpoint, Creative Commons
4.
To be able
to build a dynamic and effective marketing team you need to explicitly understand your customers and your market. Image: © Canonshot mole, Creative Commons “ ” Gareth Case, Xchanging
5.
The greatest innovators
are typically fearless. If you want great rewards, you need to be willing to take risks. Image: © Jenny Downing, Creative Commons “ ” Gareth Case, Xchanging
6.
For a true marketing oriented business, everyone
is the brand. We need people to realise that internally. Image: © Ines Njers, Creative Commons “ ” Jade Tambini, DS Smith
7.
Negative feedback from sales
are buying signals that they want to be involved with marketing. Image: © JD Hancock, Creative Commons “ ” Jade Tambini, DS Smith
8.
Chinese proverb: Tell me and
I'll forget. Show me and I'll remember. Involve me and I'll understand. Jade Tambini, DS Smith Image: © Givseppe Milo, Creative Commons “ ”
9.
Markets are more competitive
than ever before. The need to differentiate is vital to the success of your organisation. Innovation unlocks potential. Image: © Thomas Leutard, Creative Commons “ ”Gareth Case, Xchanging
10.
Do a ride
along. Understand the life your sales people live and how you can make their life better. Graham Wylie, AppNexus EuropeImage: © Diego Carannte, Creative Commons “ ”
11.
If you're looking
to build an effective marketing team, recruit generalists and specialists to support them. Gareth Case, Xchanging Image: © geezerweezer, Creative Commons “ ”
12.
54% of the
sales decision comes down to the rep they meet, even though they’re 70% of the way through the sales cycle Image: © Bev Goodwin, Creative Commons “ ” Graham Wylie, AppNexus Europe
13.
Integrated processes give you
commonality of knowledge and speed – little changes reduce friction and make a big change. Image: © Simon Hoskins, Creative Commons “ ” Graham Wylie, AppNexus Europe
14.
Identify key stakeholders from every
function - get them all on the same page. These are the people you need to be your brand champions. Jade Tandini, DS Smith Image: © Kenneth Dooles, Creative Commons “ ”
15.
What’s the worst that
can happen? You fail. If you’re not going to do it anyway, you’ve failed before you started Graham Wylie, AppNexus Image: © Illum, Creative Commons “ ”
16.
That was The
Evidence crunched by: www.earnest-agency.com earnest-agency.com @earnestagency And a big thank you to: b2bmarketing.net
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