Tercera clase del taller de Convergencia medial

3. Paper will stay. It will NEVER
die,
but the Business Model
and Content Proposition has
CHANGED

4. November 13, 20094
1 – It’s shrinking: 19% get
no news on avg. day
14%
25%
17%
15%
14%
6%
19%
34%
21%
22%
17%
13%
14% 14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
All
Americans
Ages 18-24 Ages 25-29 Ages 30-34 Ages 35-49 Ages 50-64 Age 65+
%ofadults
1998
2008

5. November 13, 20095
2 – It’s spending less time with news
Age and time spent with news "yesterday"
74
56
69
75
83
90
66
46
63
67
74
84
0
10
20
30
40
50
60
70
80
90
100
All
Americans
18-29 39-39 40-49 50-64 65+
Minutes
1994
2008

6. November 13, 20096
3 – It’s losing faith – TV story
15
20
25
30
35
40
45
1996 1998 2000 2002 2004 2006 2008
60 Minutes
CNN
C-Span
Local TV New s
NBC New s
ABC New s
CBS New s
% of those who could rate news source: PRC People/Press)

7. November 13, 20097
15
20
25
30
35
40
45
1996 1998 2000 2002 2004 2006 2008
Wall St. Journal
Time
Newsweek
USAToday
Your daily paper
Associated Press
3 – It’s losing faith – print story

8. November 13, 20098
%ofAmericanadults–allowedtogive2sources
4 – It’s shifting platforms by topic, especially
among broadband users

9. November 13, 20099
Traditionalists
46%
Integrators
24%
Net Newsers
14%
Disengaged
16%
People-Press news consumer typology
10 – It’s blending platforms

10. November 13, 200910
• Who they are
– 46% of the public
– Older, less-educated and less affluent
• What they do
– TV is main news source
– Few get news online
– Understand news better by seeing
pictures, rather than reading or
hearing
Audience Segment: Traditionalists

11. November 13, 200911
• Who they are
– 23% of the public
– Well-educated, affluent, middle aged
• What they do
– TV is their main news source
– But most get news online on a typical
day
– Greater interest in political news than
other audience segments
Audience Segment: Integrators

12. November 13, 200912
• Who they are
– 13% of the public
– Affluent, well-educated, relatively
young
– 58% are men
• What they do
– Web is their main source for news
– Frequent watch news videos online
– Heavy tech usage, strong interest in
tech news
Audience Segment: Net-Newsers

13. November 13, 200913
• Who they are
– 14% of the public
– Least affluent, least educated
– 61% are women
• What they do
– Do not closely follow local, national,
international, or business & finance
news
Audience Segment: Disengaged

14. November 13, 200914
12 – It’s becoming social – networks as news
filters, news assessors, meaning makers,
audience
10% of those with
social
networking
profiles get news
through those
sites

16. El sistema free de Google no
sirve a los medios

17. ¿Cuál es la tele? ¿cuál el diario?

18. NEWSPAPERS &
MAGAZINES
RADIOS & TELEVISIONS
ARE MONO-MEDIA

19. INTERNET
IS THE ONLY
MULTIMEDIA

20. THEREFORE, ONLY
FROM AN INTERNET
BASE
CAN ONE BUILD A TRUE
MULTIMEDIA NEWS
ORGANIZATION

21. ON LINE
PHOTOS
TEXTS
GRAPHS
TRADITIONAL
PRINT-CENTRIC
NEWS ORGANIZATION
PRINT

22. THE NEW
ONLINE-CENTRIC
NEWS ORGANIZATION
AUDIOVIDEO
GRAPHS
TEXTS
PHOTOS ON LINE
ONLINE

23. The New York Times

24. Daily Telegraph (UK

28. “Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009

29. “Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009

30. “Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009

31. “Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009

32. Los sitios de
internet no sirven
No generan dinero
Solo atraen audiencias que hacen visitas
cortas
Se trata de creaciones realizadas con la
mentalidad impresa

33. The Story So Far, CJR, mayo 2011