Marketwired - IABC: Data Driven Media Relations

•

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At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.

Tecnología Empresariales

Data-Driven Media Relations
IABC Conference 2013

#IABC

#MARKETWIRED

SOCIAL, MOBILE, OPEN
TECHNOLOGIES

Data-Driven Media Relations

BIG DATA
IS A BIG
BUZZWORD
Data-Driven Media Relations

2.5

QUINTILLION BYTES OF DATA
PER DAY

Data-Driven Media Relations

That’s
1018!

2.5

QUINTILLION BYTES OF DATA
PER DAY

Data-Driven Media Relations

“For years we’ve been
trying to find a needle in a
data haystack. While the
haystack has grown
exponentially over the
last decade, the tools to
find the needle haven’t
evolved, leaving even the
most savvy marketers
paralyzed.”
John Mustin
CEO, Wasabi Rabbit
2011

Data-Driven Media Relations

HOW DO YOU FIND THE

INSIGHT?
Data-Driven Media Relations

FROM BIG DATA

Data-Driven Media Relations

FROM BIG DATA
TO SMART DATA
Data-Driven Media Relations

AND FROM
SMART DATA

Data-Driven Media Relations

AND FROM
SMART DATA
TO INFLUENCE
Data-Driven Media Relations

THE RIGHT
TOOLS
Data-Driven Media Relations

THE RIGHT
TOOLS
with the right support
Data-Driven Media Relations

ENABLING
•
•
•
•
•

Conversation filtering
Trend identification
Media interest development
Response development
Effectiveness evaluation
Data-Driven Media Relations

IT’S SO EASY
A CAVEMAN CAN DO IT

Data-Driven Media Relations

USE BIG DATA
TO
RAISE THE BAR
Data-Driven Media Relations

USE BIG DATA
TO
RAISE THE BAR
quantitative validation
Data-Driven Media Relations

SIZE
DOESN’T
MATTER

Data-Driven Media Relations

SIZE
DOESN’T
MATTER
small companies
can look BIG
Data-Driven Media Relations

WHERE YOU CAN START
•Identification
•Monitoring
•Measurement

Data-Driven Media Relations

IDENTIFY
KEY AUDIENCES
INFLUENCING
CONVERSATIONS

Data-Driven Media Relations

MONITOR
WHAT’S
BEING SAID

Data-Driven Media Relations

MONITOR
WHAT’S
BEING SAID
As well as
reach, sharing,
and pick up
Data-Driven Media Relations

MEASURE THE
EFFECTIVENESS OF
YOUR
COMMUNICATIONS

Data-Driven Media Relations

•

How far did your message travel?

•

How many times was it shared?

•

How many conversation participants?

•

Is your message drawing people in?

Data-Driven Media Relations

190 COUNTRIES

184 LANGUAGES
Data-Driven Media Relations

Where are you...

TODAY?
Data-Driven Media Relations

Where are you...

TOMORROW?
Data-Driven Media Relations

How will YOU
find your
needle?

Data-Driven Media Relations

Jim Delaney, President & CEO
jdelaney@marketwired.com 
@ears_delaney
1.888.299.0338

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

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Marketwired - IABC: Data Driven Media Relations

1. Data-Driven Media Relations IABC Conference 2013 #IABC #MARKETWIRED

2. Data-Driven Media Relations

3. SOCIAL, MOBILE, OPEN TECHNOLOGIES Data-Driven Media Relations

4. BIG DATA Data-Driven Media Relations

5. BIG DATA IS A BIG BUZZWORD Data-Driven Media Relations

6. Data-Driven Media Relations

7. 2.5 QUINTILLION BYTES OF DATA PER DAY Data-Driven Media Relations

8. That’s 1018! 2.5 QUINTILLION BYTES OF DATA PER DAY Data-Driven Media Relations

9. “For years we’ve been trying to find a needle in a data haystack. While the haystack has grown exponentially over the last decade, the tools to find the needle haven’t evolved, leaving even the most savvy marketers paralyzed.” John Mustin CEO, Wasabi Rabbit 2011 Data-Driven Media Relations

10. HOW DO YOU FIND THE INSIGHT? Data-Driven Media Relations

11. FROM BIG DATA Data-Driven Media Relations

12. FROM BIG DATA TO SMART DATA Data-Driven Media Relations

13. AND FROM SMART DATA Data-Driven Media Relations

14. AND FROM SMART DATA TO INFLUENCE Data-Driven Media Relations

15. THE RIGHT TOOLS Data-Driven Media Relations

16. THE RIGHT TOOLS with the right support Data-Driven Media Relations

17. ENABLING • • • • • Conversation filtering Trend identification Media interest development Response development Effectiveness evaluation Data-Driven Media Relations

18. IT’S SO EASY A CAVEMAN CAN DO IT Data-Driven Media Relations

19. USE BIG DATA TO RAISE THE BAR Data-Driven Media Relations

20. USE BIG DATA TO RAISE THE BAR quantitative validation Data-Driven Media Relations

21. SIZE DOESN’T MATTER Data-Driven Media Relations

22. SIZE DOESN’T MATTER small companies can look BIG Data-Driven Media Relations

23. Data-Driven Media Relations

24. Data-Driven Media Relations

25. Data-Driven Media Relations

26. Data-Driven Media Relations

27. Data-Driven Media Relations

28. Data-Driven Media Relations

29. Data-Driven Media Relations

30. Data-Driven Media Relations

31. Data-Driven Media Relations

32. Data-Driven Media Relations

33. Data-Driven Media Relations

34. Data-Driven Media Relations

35. Data-Driven Media Relations

36. Data-Driven Media Relations

37. Data-Driven Media Relations

38. Data-Driven Media Relations

39. Data-Driven Media Relations

40. WHERE YOU CAN START •Identification •Monitoring •Measurement Data-Driven Media Relations

41. IDENTIFY KEY AUDIENCES INFLUENCING CONVERSATIONS Data-Driven Media Relations

42. MONITOR WHAT’S BEING SAID Data-Driven Media Relations

43. MONITOR WHAT’S BEING SAID As well as reach, sharing, and pick up Data-Driven Media Relations

44. MEASURE THE EFFECTIVENESS OF YOUR COMMUNICATIONS Data-Driven Media Relations

45. • How far did your message travel? • How many times was it shared? • How many conversation participants? • Is your message drawing people in? Data-Driven Media Relations

46. Data-Driven Media Relations

47. 190 COUNTRIES 184 LANGUAGES Data-Driven Media Relations

48. Where are you... TODAY? Data-Driven Media Relations

49. Where are you... TOMORROW? Data-Driven Media Relations

50. How will YOU find your needle? Data-Driven Media Relations

51. Jim Delaney, President & CEO jdelaney@marketwired.com  @ears_delaney 1.888.299.0338