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MBA IN SOCIAL MEDIA
 HOW TO RUN YOUR STARTUP OR SMALL
BUSINESS ON SOCIAL MEDIA TECHNOLOGY
PRESENTED AT THE




    MAY 31ST, 2012
PRESENTER

JOEYSHEPP.COM
SUSTAINABLE PROGRAMS
DIRECTOR AT DOMINICAN
UNIVERSITY OF CALIFORNIA
FOUNDER AND PRINCIPAL AT
EARTHSITE.NET, NEW MEDIA
FOR SUSTAINABLE BRANDS
ROAD MAP


I.    INTERNET TRENDS
II. CURRICULUM
     I.   OPERATIONS
     II. MARKETING
     III. FINANCE
III. WHAT’S NEXT?
IV. DISCUSSION
INTERNET EVERYWHERE
   UBIQUITOUS, PERVASIVE
COMMUNICATION AGE

THE INDUSTRIAL AGE FILLED
THE WORLD WITH STUFF
THE INFORMATION AGE IS
FILLED OUR WORLD WITH
INFORMATION
THE COMMUNICATION AGE
FILLS THE WORLD
CHEAP, ABUNDANT,
ACCESSIBLE
POTENTIAL LIMITLESS
GROWTH
DISRUPTIVE TECHNOLOGY


FREE

MOBILE

DECENTRALIZED

REAL-TIME

HYPER-LOCAL
CLOSING THE DIGITAL DIVIDE


   INTERNET TO REACH
   2 BILLION USERS THIS
   YEAR, REPRESENTING 30%
   OF GLOBAL POPULATION

   70% OF DEVELOPED
   COUNTRIES

   21% OF DEVELOPING
   COUNTRIES



SOURCE: http://mashable.com/2010/10/19/internet-2-billion/
MOORE’S LAW

SPEED OF
COMPUTERS
DOUBLES
EVERY TWO
YEARS

“SINGULARITY”
COMING…
COMPUTERS
TRANSCEND
BIOLOGY
~RAY
KURZWEIL
FACEBOOK 2012:
        GLOBAL CITIZENSHIP

850,000,000 ACTIVE USERS

700,000 NEW USERS DAILY!

70% OUTSIDE THE US

2.6 BILLION LIKES / DAY

ACCOUNTS FOR 20% OF ALL
PAGE VIEWS
YOUTUBE:
        YOU ARE THE MEDIA


800,000,000 USERS, NEAR
SAME AS FACEBOOK

60 HOURS UPLOADED
EVERY MINUTE!

HUNDREDS OF THE MOST
POPULAR USERS MAKE 6
FIGURES A YEAR
TWITTER:
   THE PULSE OF THE PLANET
NEW RECORD SET AT NEW
YEAR 2011: 6,939 TWEETS/
SECOND

40% USA
60% INTERNATIONAL

IN THE USA, 87%
AWARENESS, YET ONLY
7% USE IT

SENTIMENT ANALYSIS
PROVEN AS ACCURATE AS
EXIT POLLS
PINTEREST:
      THE SOCIAL COLLAGE

JUST 2 YEARS OLD, $1
BILLION VALUATION

GENERATING MORE
REFERRAL TRAFFIC
THAN GOOGLE+,
YOUTUBE AND
LINKEDIN COMBINED

NOW LEVELING OFF,
BUT SHOWS POWER OF
DISRUPTIVE TECH
100+ TEXTS PER DAY
AVERAGE US TEENAGER / 2011 DATA
BORN INTO THIS WORLD

92% OF U.S. TODDLERS
HAVE AN ONLINE
PRESENCE

THE VAST MAJORITY OF
CHILDREN TODAY WILL
HAVE ONLINE
PRESENCE BY THE TIME
THEY ARE TWO YEARS
OLD — A PRESENCE
THAT WILL CONTINUE
TO BUILD THROUGHOUT
THEIR WHOLE LIVES.
MBA IN DIGITAL MEDIA
     CURRICULUM
OPERATIONS
WORKING IN THE CLOUD
CLOUD STORAGE


ABUNDANT ONLINE
STORAGE MEANS
CHEAP END-USER
DEVICES
BENEFITS INCLUDE
AFFORDABLE,
ACCESSIBLE,
COLLABORATIVE,
RELIABLE
VIDEO CONFERENCING

KEY TECHNOLOGIES:
CISCO
LIVECONFERENCE,
SKYPE AND IPAD/
FACETIME

DRIVEN BY COST OF
TRANSPORTATION

NOT A REPLACEMENT
FOR PHONE, BUT IN
ADDITION
REAL TIME LOGISTICS


KEY TRENDS: ONLINE
SHOPPING INCREASING
AS SHIPPING LOGISTICS
ARE REFINED
UPS BANNED LEFT TURNS
FOR GAS SAVINGS AFTER
IN-DEPTH STUDY
PRINT POSTAGE AT HOME
GLOBAL VENDORS
PAPERLESS


AMAZON.COM NOW
SELLS MORE DIGITAL
BOOKS THAN PHYSICAL
BOOKS.

KEY TECHNOLOGY:
FUJUTSU SCANSCAP
SCANNERS, LINKEDIN
CARDMUCH APP
MOBILITY


INCREASED WIRELESS
ACCESS, CHEAPER
MOBILE DEVICES

GPS ALLOWS
LOCALIZED DATA

KEY TECHNOLOGIES:
GPS, 4G, MOBILE HOT
SPOTS, ANDROID, IOS
CROWD SOURCING

PRODUCT DESIGN

CUSTOMER SUPPORT

MARKET RESEARCH
(SENTIMENT ANALYSIS)

KEY TECHNOLOGIES:
FACEBOOK INSIGHTS,
SURVEY MONKEY, GET
SATISFACTION, QUIRKY,
IDEO.ORG
MARKETING
THE ART OF ENGAGEMENT
RADICAL TRANSPARENCY


MANY TO MANY
COMMUNICATIONS
ACCELERATES SHARING
PEOPLE TRUST THEIR
PEERS
BRANDS NO LONGER
CONTROL THE MESSAGE
CUSTOMER COMMUNITY


NO LONGER
“CONSUMERS”
COMMUNITY MANAGER
ABOUT ENGAGEMENT
ACKNOWLEDGED
POWER DYNAMIC
CUSTOMER
STAKEHOLDER
CORPORATE SOCIAL
         RESPONSIBILITY

EXPECTATION TO
COMMUNICATE SOCIAL &
ENVIRONMENTAL WORK
THROUGH MARKETING
YEARLY REPORTS
MOVING TO DAILY
COMMUNICATION
HIGHER LEVELS OF
ACCOUNTABILITY
BECAUSE OF RADICAL
TRANSPARENCY
DATA VISUALIZATION

CUSTOMERS WILLING TO
SHARE MORE PERSONAL
INFO
COMPANIES WILLING TO
SHARE DATA THROUGH
API’S.
WEALTH OF ACCESS TO
DATA
KEY COMPANIES: COOL INFO
GRAPHICS, INFORMATION
IS BEAUTIFUL,
SOCIAL MEDIA POLICY


DEVELOP A “LIVING
DOCUMENT” OF BEST-
PRACTICES AND
STRATEGY FOR
DEALING WITH
PROBLEM ISSUES

DATABASE OF SOCIAL
MEDIA POLICIES:
HTTP://
SOCIALMEDIAGOVERNANCE.COM
ENGAGEMENT

NOT ENOUGH TO HAVE
A GREAT PRODUCT...
PEOPLE ALSO WANT A
STORY

KEY SKILLS: CONTENT
PRODUCTION AND
MODERATION

KEY SUCCESS METRIC:
ENGAGEMENT
FINANCE
ACCOUNTING FOR EVERYTHING
MICROFINANCE


MICROLOANS FOR
STARTUP CAPITAL
HIGH REPAYMENT RATE
FOR LOANS
ALTERNATIVES TO VC
FINANCING
KEY COMPANIES: KIVA,
CROWD-RISE
CROWD FUNDING

KEY COMPANIES: KICK
STARTER, INDY GO-GO
OBAMA ADMINISTRATION
PASSES CROWD FUNDING
BILL
  INVESTMENT TOTAL:
  $1M - $2M LIMIT
  INDIVIDUAL
  INVESTMENTS:
  $10K OR 10% OF INCOME
  LIMIT
GROUP BUYING

CONSUMERS BAND
TOGETHER FOR DEEP
DISCOUNTS

BUSINESSES GET
COMMITTED VOLUME +
MARKETING BUZZ

KEY COMPANIES:
GROUPON, SOCIAL
LIVING
ACCOUNTING


MANAGE
BOOKKEEPING,
INVOICING AND TAXES
WITH SIMPLE APPS

KEY APPS:
FRESHBOOKS,
HARVEST, INDINERO,
BLINKSALE,
QUICKBOOKS ONLINE
POINT OF SALE DEVICES



SMARTPHONE AS
UNIVERSAL CREDIT
CARD

KEY COMPANIES:
SQUARE, VERIPHONE,
PAYPAL, INTUIT
FREEMIUM

OFFER A ROBUST FREE
PRODUCT WITH AN
UPSELL OPPORTUNITY
FOR POWER USERS
BUILDS A LARGE,
STABLE CUSTOMER
BASE
KEY COMPANIES:
37SIGNALS, GOOGLE,
FACEBOOK
THE LONG TAIL

THE LONG TAIL OF AN
EXPONENTIAL GRAPH

LOTS OF SMALL
MARKETS COMBINED
ARE BIGGER THAN
POPULAR MARKETS

EXAMPLE: LOTS OF
SMALL BLOGS MAKE
AS STRONG AS A VOICE
AS MAJOR MEDIA
A FLAT WORLD
INFORMATION AND CREATIVITY REMAIN
CREATIVE CAPITAL


EDUCATION
CREATIVITY
STRATEGY
IDEAS
FUTURES
STAY HUMAN
IT’S ABOUT PEOPLE TO PEOPLE TIES
MORE INFO
TWITTER ACCOUNTS


   @JoeyShepp
   @Earthsite
   @SocialGoodMedia
QUESTIONS?
ALSO, TWEET ME QUESTIONS @JOEYSHEPP
This work is licensed under the Creative
   Commons Attribution-Noncommercial-Share
          Alike 3.0 United States License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/
3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San
                         Francisco, California, 94105, USA.

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