Social Media for Local Government
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This was a short format presentation for the Marin County Government on Social Media trends and best-practices.
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Social Media for Local Government
- 1. SOCIAL MEDIA for Local Government by JoeyShepp.com for Marin County Government
- 2. ABOUT THE PRESENTER Joey Shepp • Green MBA Program Director Dominican University of California • Principal at Earthsite New Media Consultancy for Sustainable Brands • More at http://JoeyShepp.com
- 3. WHAT IS SOCIAL MEDIA? • Social Networking • Online Video • Blogging • Ratings/Reviews • Sharing Content
- 4. THE NEW MARKETING LANDSCAPE • Earned Media (Public Relations) • Owned Media (Website) • Advertising (Paid) • Social Media (Community)
- 6. INTERNET TO SURPASS 2 BILLION USERS THIS YEAR • 30%of the world population by end of this year • Developed Countries: 71% Developing Countries: 21% • Regionally: Europe: 65% Americas: 55% Asia/Pacific: 21.9% Africa: 9.6%
- 7. 700,000 NEW USERS DAILY!
- 8. 92% OF U.S. TODDLERS HAVE ONLINE PRESENCE ~from security firm AVG The vast majority of children today will have online presence by the time they are two years old — a presence that will continue to build throughout their whole lives.
- 9. THE AVERAGE MOBILE PHONE TEENAGER SENDS 3,339 TEXTS PER MONTH Teen females send an incredible 4,050 texts per month, while teen males send an average of 2,539 texts
- 10. OPEN GOVERNMENT President Obama advocates for Transparency in Government through Data and Social Technology.
- 11. SUNLIGHT FOUNDATION Providing funds for Open Government Data Projects
- 12. SUNLIGHT FOUNDATION Diversity of Funded Projects
- 13. SF LOCAL OPEN GOV an Open Data Executive Directive (PDF) that asks City departments to make all datasets under their authority that are not considered confidential available on DataSF.org
- 15. WIKILEAKS Risk of Exposure drives more Ethic Behavior?
- 16. EGYPT PROTESTS Organized with Social Media
- 17. EGYPT INTERNET BLACKOUT Teaches Activists to Develop Alternative Approaches
- 18. THE TWEETS MUST FLOW Twitter CEO Advocates for Twitter as Critical Communication Technology
- 19. INTERNET IS A HUMAN RIGHT President Obama Advocates to Restore Internet in Egypt
- 20. INTERNET KILL SWITCH Senate Bill is Reintroduced??
- 21. LOCAL GOV SOCIAL MEDIA STRATEGY
- 22. FACEBOOK PAGE Facebook Ads to get to 1000 like asap, use multiple pages for departments, collect feedback
- 23. TWITTER Respond quickly, Follow Targeted Users, Target Local
- 24. YOUTUBE: CHANNEL G Promote/Syndicate Video via Facebook/Twitter/Blogs
- 25. SOCIAL MEDIA POLICY Develop a “living document” of best-practices and strategy for dealing with problem issues.
- 26. SOCIAL MEDIA TRAINING Training for both internal staff and local community.
- 28. GO FURTHER Resources
- 29. @JoeyShepp | joeyshepp.com @GreenMBA @Earthsite | earthsite.net @SocialGoodMedia @SocialGov
- 30. TWEET YOUR QUESTIONS @JoeyShepp YOUR QUESTION
- 31. This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/ licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.