1. QR Code
Usage
in Legal
Marketing
CORE STATISTICS
14
million
50%
of all local
85%
of legal
35%
of legal
U.S. adults searches marketers marketers
used QR codes are originated are familiar already use
in June 2011 on smart phones with QR codes QR codes
(Mashable) (Moblix Marketing) (Vizibility Survey) 80% will use them
within 12 months
(Vizibility Survey)
only
86%
of law rms
47%
of legal
94%
of legal
12%
marketers marketers of the top 100 U.S.
law rms
planning to use plan to use say it is important have a mobile
QR codes intend QR codes or critical that optimized
to use them on attorney’s the QR code points website
for individual attorneys business cards to a mobile-optimized (Vizibility)
experience
(Vizibility Survey) (Vizibility Survey) (Vizibility Survey)
THE SURVEY
How familiar are you with QR codes?
I am somewhat familiar 46.1%
I am very familiar 38.8%
What is a QR code? 15.1%
How are you planning to use QR codes
as part of your firm's marketing programs?
Brochure and marketing collateral 51.0%
Business Card 47.1%
Other 18.1%
Website 17.2%
Online bio pages 16.2%
We’re not 25.0%
When do you plan to implement QR codes
in these marketing programs?
We already use QR codes 34.9%
Within 3 months 19.7%
Within 6 months 14.5%
Within 12 months 10.5%
Within 24 months 4.6%
No immediate plans 15.8%
What do you want people to see when they scan
an attorney specific QR code?
Biographical information for the attorney 36.9%
Contact information for the attorney 17.4%
Other 16.1%
Corporate website (a page other than the attorney bio page) 13.4%
Other pro le site for the attorney (Linkedin, Martindale, etc.) 2.0%
We're not using QR codes for individual attorneys 14.1%
How important is it that the QR code point to an experience
that is optimized for a smart phone or mobile device?
It’s critical 58.4%
Somewhat important 35.6%
Not that important 5.4%
Not important at all 0.7%
To determine how the legal industry is using QR codes, in July and August 2011 we surveyed the Legal
Marketing Association membership and other professional legal organizations. 84% of all respondents
perform marketing/business development roles within law firms, and 6.5% were attorneys. 60% of all
respondents were current LMA members.
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© 2011 Vizibility Inc. U.S. Patents 7,831,609 and 7,987,173. Other Patents Pending