Analytics provides data that should help companies make decisions and measure effectiveness. However, setting up analytics properly requires assembling various elements, similar to putting together Ikea furniture, before the data is useful. Proper analytics setup includes verifying code, filtering internal traffic, customizing reports, and segmenting traffic sources to make the data actionable.
51. Segment Social Media Traffic
Build your own social
media segment.
Don’t forget short URLs
(ie: t.co)
Use this segment as a
starting point.
http://bit.ly/RzKHdX
52. Segment # of Keywords In Search
1 Word Searches
http://bit.ly/SqSR6j
2 Word Searches
http://bit.ly/PwbGrk
3 Word Searches
http://bit.ly/WnlUOO
4+ Word Searches
http://bit.ly/PPRdPD
RegEx for one word searches - ^s*[^s]+(s+[^s]+){0}s*$
More on Avinash’s post - http://www.kaushik.net/avinash/advanced-analytics-visitor-segments-engagement-social-media-search-long-
tail/
56. Site Section Performance – Case
Study
www.admissionsquest.com
Data Needed:
1. Site sections – Screaming Frog
2. Number of pages indexed each section – Google
queries
3. Number of Google visits each section – analytics
57. Site Section Performance – Case
Study
www.admissionsquest.com
Desired End Metric ->
Visits From Google Per Pages In Section
58. Site Section Performance – Case
Study
First crawl the site with Screaming Frog. Export HTML to csv.
59. Site Section Performance – Case
Study
In Excel, tag each section (and sub-sections if you want) of the site.
61. Site Section Performance – Case
Study
Find out how many are indexed for each section with advanced queries. (Might be
tricky if site doesn’t have good URL structure)
62. Site Section Performance – Case
Study
Put in spreadsheet – site sections and how many pages indexed per section.
63. Site Section Performance – Case
Study
Create segments for EACH section in analytics. Organic Google traffic only.
71. Use Custom Variables - User States
Reference: http://net.tutsplus.com/tutorials/other/quick-tip-the-power-of-google-analytics-custom-variables/
Improved setup
72. Use An End To End Report
http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/
Acquisition
How they found
you
Source
Keyword
Behavior
What they did
Bounces
Pages/visit
Outcome
What happened
Transactions
Per visit value
73. Use An End To End Custom Report
http://bit.ly/Yrm71n
74. Use An End To End Custom Report
(Note: yes, I meant acquisition – whoops!)
http://www.kaushik.net/avinash/actionable-web-analytics-custom-reports-advanced-segments/