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Why Infographics are Important in Digital Marketing - EBriks Infotech
1.
The Power of
Infographics The Business of Visualization
2.
Infographics have emerged as
one of the most popular and shareable forms of social content. Robin Richards – JESS3
3.
Same Search ~120
days ago = 574k* * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
4.
Why?
5.
Credit: http://www.flickr.com/photos/will-lion/2595497078/ Easy to
digest.
6.
Source: http://www.flickr.com/photos/webtreatsetc/5321658646/ Easy to
share.
7.
Source: http://www.flickr.com/photos/7372907@N07/3428778556/ They are
cool..
8.
Infographics are visual representations
of information, data or knowledge that present complex information quickly and clearly. Wikipedia One definition.
9.
Source: http://www.flickr.com/photos/gdsdigital/4423754587 For some
it means data visualization.
10.
Source: David Armano,
darmano.typepad.com For others it’s idea art.
11.
Infographic types and applications.
12.
Source: http://www.flickr.com/photos/gdsdigital/4361707483/ Statistics Applications: presenting
company information, industry research.
13.
Concepts Applications: illustrating thought
leadership or philosophy.
14.
Source: David Armano,
EdelmanDigital.com Models Applications: business process, service offerings.
15.
Cartoons Applications: ideas, concepts,
scenarios, culture.
16.
Source: http://jess3.com/the-blog-tree/ Information Applications: industry
resources, specs, “cheat sheets”, comparisons
17.
Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile Timelines Applications: evolution,
progress, history, schedules.
18.
Getting started.
19.
Explore new ways
to inform. Source: http://www.flickr.com/photos/iareef/4478057025/
20.
Source: http://www.flickr.com/photos/47388015@N00/5546771797/ Record your
thoughts.
21.
Source: David Armano,
http://www.flickr.com/photos/7855449@N02/2780461830/ Process and refine ideas.
22.
Create and publish.
23.
A few things
to remember. • Keep it simple. • Tell a story. • Make sharing easy. • Your ideas > your software. • Just do it.
24.
Workflow example. Visualizing the
idea that a heavy investment in social media won’t solve your organizational issues.
25.
http://www.flickr.com/photos/timparkinson/2436926028/ Started with the
idea of a weak foundation
26.
http://www.flickr.com/photos/peter_roberts/4457615801/ That morphed into
a “house of cards”
27.
Which turned into
a (bad) sketch
28.
29.
Infographic ROI. Infographics are
cool but also add business value.
30.
Brand Awareness 1168 tweets,
722 inbound links, 58 blog articles, 3003 offsite views Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
31.
Signals = Conversations
32.
Source: Dave Gray,
Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY Improved Results
33.
Content creation options. •
DIY. • In-house designer. • Outsource to a pro. • Partner with an art student.
34.
The Power of
Infographics The Business of Visualization Mark , Digital Strategist
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