IBM WebSphere Commerce e-commerce Platform-Framework Overview

1. IBM WebSphere Commerce-Express Fast, affordable e-commerce solutions for mid-sized companies RipeVine, Inc. Erich Buerger, President

2. Evolution of e-business Buying, not browsing... working, not surfing... Access Enterprise Integration Respond dynamically to customers, employees, partners, and suppliers... Connect to the Internet... On Demand An on demand business is an enterprise whose business processes–integrated end-to-end across the company and with key partners, suppliers and customers –can respond with speed to any customer demand, market opportunity or external threat.

5. WebSphere Commerce Solution Architecture Robust, out-of-box business processes enable best practices Built on a scalable platform designed for business integration Individualized interactions based on unique business relationships Self-service business tools to configure processes Marketing Merchandising & Selling Catalog & Content Trading Order Management Configurable Business Processes Business Context Engine Roles, Relationships & Agreements Globalization Analytics Personalization Tools Business Developer Administrator WebSphere Platform

6. …Powering these Solutions

7. The WebSphere Commerce Family: Powering the Value Chain for Selling, Buying and Channel Management An easily installed, affordable, yet complete solution enabling growing mid-market companies to do business on the Web. WebSphere Commerce - Express WebSphere Commerce Professional Edition WebSphere Commerce Business Edition Deliver a consistent, personalized user experience across multiple channels to maximize customer loyalty and wallet share. Optimize both direct and indirect channels by capturing and deploying best practices across the extended demand chain.

8. IBM WebSphere Commerce: Proud of Our Many Customers

11. WebSphere Commerce-Express: Pre-Announced in June 25 IBM “Express” Launch Fortune Magazine: Big Blue Thinks Small InternetWeek, CRN: IBM to Ship Express Versions of WebSphere Commerce, MQ The Wall Street Journal: IBM, Microsoft Hunt Same Prey: The Small-Business Customer The New York Times.com: IBM Unveils New Express Software for Smaller Firms MSNBC, June 25, 2003: IBM unveils e-commerce software Economic Times of India: IBM Unveils Express Software for Smaller Firms ComputerWire: IBM Takes Express Track with WebSphere Commerce CRMDaily: WebSphere Commerce Targets Mid-Market

16. WebSphere Commerce – Express: Express Sample Store Streamlines Customization Delivers all the core capabilities required for a basic B2B or B2C store front – and easily allows more advanced features to be configured if needed

17. WebSphere Commerce – Express: Store Editing Tools Giving midmarket business users more control over the look and feel of their e-commerce site Change Store Style Change Page Text Change Store Colors Add Banner

18. WebSphere Commerce - Express: Marketing, Merchandising and Selling Capabilities Provides a powerful, industry-leading set of features to help you drive loyalty and maximize site revenue Guided Selling Discounts & Coupons Gift/Wish List Targeted Campaigns & Promotions Hello Allison – Welcome Back! E-Mail Campaigns

19. WebSphere Commerce - Express: Marketing, Merchandising and Selling Capabilities Packages,Bundles Auctions Cross-Sell, Up-Sell

20. WebSphere Commerce - Express: Complete Set of Powerful, Easy to Use Tools for LOB Users

21. WebSphere Commerce - Express: Intuitive Catalog and Content Management Tools Product Management Tooling Empowering business users to create, update and manage online catalog data with full control of features and attributes

23. WebSphere Commerce–Express Pricing vs. MSCS: 40% Less! The pricing scenario vs. Microsoft you and your customers have been waiting for!

27. BACKUP

28. WebSphere Commerce - Express: Addressing Key Midmarket Pain Points

32. WebSphere Commerce-Express vs. Professional Edition