Adobe Business Catalyst vs. Word. Perfect for Business Owners, BC Partners and Designers. These slides are part of a video presentation we created for the Adobe Business Catalyst community. For more information and to see the video, please visit our blog post here - http://ebwaydev.com/_blog/EBWAY_Creative_Blog/post/adobe-business-catalyst-versus-wordpress/

1. SaaS vs. Open Source
www.EBWAYCreative.com
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2. SaaS vs. Open Source
What Business Owners Need To Know
2

3. Introduction
Overview of SaaS and Open Source 1
The Lifecycle
Comparison of SaaS vs. Open Source 2
Cost Comparisons
What is the true cost of Open Source software 3
Next Steps
Helping customers understand the value proposition 4
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4. Introduction
Making sense of the SaaS and Open Source software models
‣ Open Source (i.e. wordpress, joomla!, magento)
• Open Source does not mean free. It means “collaborative”.
The source code of the application/software is freely shared
with the Internet world so that users can help move the
product forward. See wiki article here.
‣ Software as a Service (i.e. Adobe Business Catalyst)
• Also known as on-demand, SaaS is usually a privately held
software package and/or program that offers users limited
control of it’s core functionality to maintain security and
quality. See wiki article here.
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5. Open Source Software
Examples of OS software providers
‣ Wordpress
• Blogging software with
little to no value as an
online store.
‣ Magento CE
• eCommerce software
with little no value as a
content management
system or blogging tool.
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6. Software as a Service
Examples of SaaS providers
‣ Business Catalyst
• Combination of CMS,
CRM, eMarketing,
Reporting and Analytics
software from Adobe.
‣ Magento EE
• Privately held software
for enterprise level online
stores and applications.
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7. SmashingMag, 2012
“For whatever reason, there is this perception among WordPress users that the hardest
part of the job was paying someone to build the website and that once its built, that’s it,
it’s done, no further action required. Maybe that was the case seven years ago, but not
today. WordPress’ ease of use is awesome, but I think it provides a false sense of
assurances to end users and developers alike. I think, though, this perception is starting
to change.” - Siobhan McKeown
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8. Introduction
Overview of SaaS and Open Source 1
The Lifecycle
Comparison of SaaS vs. Open Source 2
Cost Comparisons
What is the true cost of Open Source software 3
Next Steps
Helping customers understand the value proposition 4
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9. Example Lifecycle
Delivery Day
Day 0 Open Source
SaaS
CMS Lifecycle
100 100
100
75
50
25
0
DAY 0
Source: www.ebwaycreative.com 9

10. Example Lifecycle
Delivery Day
Day 0 Open Source
SaaS
CMS Lifecycle
100 100
100
75
50
25
0
DAY 0
Source: www.ebwaycreative.com 9

11. Example Lifecycle
Delivery Day
Day 0 Open Source
SaaS
CMS Lifecycle
100 100
100
75
50
25
0
DAY 0
Source: www.ebwaycreative.com 9

12. Example Lifecycle
3 Months Later
Day 90 Wordpress
Business Catalyst
CMS Lifecycle
200
200
150
100 100 100
100
50
0
DAY 0 3 MONTH
Source: www.ebwaycreative.com 10

13. Example Lifecycle
3 Months Later
Day 90 Wordpress
Business Catalyst
CMS Lifecycle
200
200
150
100 100 100
100
50
0
DAY 0 3 MONTH
Source: www.ebwaycreative.com 10

14. Example Lifecycle
3 Months Later
Day 90 Wordpress
Business Catalyst
CMS Lifecycle
200
200
New Feature / Added Value
150
100 100 100
100
50
0
DAY 0 3 MONTH
Source: www.ebwaycreative.com 10

15. Example Lifecycle
365 days with software as a service
Day 365 Wordpress
CMS Lifecycle Business Catalyst
500
450
375
300
250
200
125 100 100 100 100 100
0
DAY 0 3 MONTH 6 MONTH 12 MONTH
Source: www.ebwaycreative.com 11

16. Example Lifecycle
365 days with software as a service
Day 365 Wordpress
CMS Lifecycle Business Catalyst
500
450
375
300
250
200
125 100 100 100 100 100
0
DAY 0 3 MONTH 6 MONTH 12 MONTH
Source: www.ebwaycreative.com 11

17. Example Lifecycle
365 days with software as a service
Day 365 Wordpress
CMS Lifecycle Business Catalyst
500
450
375
300
250
200
New Feature
125 100 100 100 100 100
0
DAY 0 3 MONTH 6 MONTH 12 MONTH
Source: www.ebwaycreative.com 11

18. Example Lifecycle
365 days with software as a service
Day 365 Wordpress
CMS Lifecycle Business Catalyst
500
450
375
300
250
200
New Feature
125 100 100 100 100 100
0
DAY 0 3 MONTH 6 MONTH 12 MONTH
Source: www.ebwaycreative.com 11

19. Example Lifecycle
365 days with software as a service
Day 365 Wordpress
CMS Lifecycle Business Catalyst
500
450
375
300
250
200 Feature
New
New Feature
125 100 100 100 100 100
0
DAY 0 3 MONTH 6 MONTH 12 MONTH
Source: www.ebwaycreative.com 11

20. Example Lifecycle
365 days with software as a service
Day 365 Wordpress
CMS Lifecycle Business Catalyst
500
450
375
300
250
200 Feature
New
New Feature
125 100 100 100 100 100
0
DAY 0 3 MONTH 6 MONTH 12 MONTH
Source: www.ebwaycreative.com 11

21. Example Lifecycle
365 days with software as a service
Day 365 Wordpress
CMS Lifecycle Business Catalyst
500
450
New Feature
375
300
250
200 Feature
New
New Feature
125 100 100 100 100 100
0
DAY 0 3 MONTH 6 MONTH 12 MONTH
Source: www.ebwaycreative.com 11

22. SaaS Adds Value
The longer you own SaaS products the better
BC Lifecycle & Value Ad
600 1 Year Later
‣ Upgrades to hosting and
data centers.
450
‣ Technology updates and
upgrades.
300
450 ‣ New features added.
300 ‣ Security fixes and updates.
200 ‣ New version releases (i.e.
150 100 BC V3).
‣ Current features re-released
100 100 100 100 and improved.
0
DAY 0 MONTH 3 MONTH 6 MONTH 12
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23. SaaS Adds Value
The longer you own SaaS products the better
BC Lifecycle & Value Ad
600 1 Year Later
‣ Upgrades to hosting and
data centers.
450
‣ Technology updates and
upgrades.
300
450 ‣ New features added.
300 ‣ Security fixes and updates.
200 ‣ New version releases (i.e.
150 100 BC V3).
‣ Current features re-released
100 100 100 100 and improved.
0
DAY 0 MONTH 3 MONTH 6 MONTH 12
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24. Business Catalyst Lifecycle
One year with Adobe Business Catalyst
NEW VERSION
WEBSITE LAUNCH BC V3 is released with a
Launched with the same whole new dashboard NEW FEATURES
features & functions as a and a brand new set of New reporting tools and
Wordpress site on Day 0. features for my website. analytics are added.
DAY 0 MONTH 3 MONTH 6 MONTH 9 MONTH 12
SECURITY UPDATE NEW FEATURES
Business Catalyst ads New search engine
new spam detection optimization & other
features to the platform. website features are
added to the platform.
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25. Introduction
Overview of SaaS and Open Source 1
The Lifecycle
Comparison of SaaS vs. Open Source 2
Cost Comparisons
What is the true cost of Open Source software 3
Next Steps
Helping customers understand the value proposition 4
14

26. SmashingMag, 2012
“For whatever reason, there is this perception among
WordPress users that the hardest part of the job was
paying someone to build the website and that once its
built, that’s it, it’s done, no further action required.
Maybe that was the case seven years ago, but not
today. WordPress’ ease of use is awesome, but I think it
provides a false sense of assurances to end users and
developers alike.” - Siobhan McKeown
15

27. The Cost Factors
Maintaining an open source platform
Open Source SaaS
Website
Hosting $ INCLUDED
Updates &
Security $ INCLUDED
Adding New
Features $ INCLUDED
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28. Cost Comparison
Business Catalyst vs. Wordpress
Wordpress Business Catalyst
Hosting $20/mo INCLUDED
eMarketing $25/mo INCLUDED
CRM $25/mo INCLUDED
Updates $150-$450/each INCLUDED
Upgrades $500-$2000/each INCLUDED
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29. Cost Comparison
Business Catalyst vs. Wordpress
Wordpress Business Catalyst
Hosting $20/mo INCLUDED
eMarketing $25/mo INCLUDED
$100/mo
CRM $25/mo INCLUDED
Updates $150-$450/each INCLUDED
Upgrades $500-$2000/each INCLUDED
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30. Introduction
Overview of SaaS and Open Source 1
The Lifecycle
Comparison of SaaS vs. Open Source 2
Cost Comparisons
What is the true cost of Open Source software 3
Next Steps
Helping customers understand the value proposition 4
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31. Next Steps
Talking to business owners
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32. Next Steps
Talking to business owners
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33. Next Steps What! I thought that
was part of my
Talking to business owners “hosting” plan?
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34. Next Steps What! I thought that
was part of my
Talking to business owners “hosting” plan?
It’s time to upgrade your
website and install some
security updates... can we talk
about the proposal?
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35. Next Steps What! I thought that
was part of my
Talking to business owners “hosting” plan?
‣ Customer Support
• Answering questions,
general assistance,
feature explanations,
talking about possible
future projects.
‣ Billable Labor
• Performing a task or It’s time to upgrade your
adding anything new. website and install some
security updates... can we talk
about the proposal?
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36. BC Benefits
Example of Adobe Business Catalyst Value
BC websites are hosted with Adobe and include email hosting
Hosting along with security upgrades on an ongoing basis.
BC sites are feature rich and reliable. BC includes basic modules
Features for things like photo galleries, news, events and bookings.
Adobe handles all the technical updates. When new versions are
Updates released, they are added to your BC site at no additional cost.
Grow your business with email newsletters, auto-responders,
Marketing birthday emails, etc. Build segmented email lists and more.
Sell products or collect payments online. BC includes SSL
E-Commerce certificates + integration to a variety of payment gateways.
Unlike open-source where support is handled by the users and
Support fairly non-existent, BC is supported by Adobe. 20

37. BC Value
The all-in-one solution
Feature Rich
Website CRM ‣ WEBSITE: content
management and blogging.
‣ CRM: customer
management, lead tracking
and support.
‣ MARKETING: email
marketing and auto
responder tools.
‣ ECOMMERCE: sell
products or collect
Marketing eCommerce payments online.
‣ REPORTING & MORE!
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38. BC Value
The all-in-one solution
Feature Rich
Website CRM ‣ WEBSITE: content
management and blogging.
‣ CRM: customer
management, lead tracking
and support.
‣ MARKETING: email
marketing and auto
responder tools.
‣ ECOMMERCE: sell
products or collect
Marketing eCommerce payments online.
‣ REPORTING & MORE!
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39. THANK YOU!
Jonathan Hinshaw | EBWAYCreative.com | (888) 329-2926
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