Social Networking and Your Library

Social Networking and Your Library

Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries


Social Networking is…
the act of connecting via social media.

Social Media is…
the technology / the platform / the channel
…used to interact socially and to create content

Social Media is about…
Building Relationships
Building Content
Interacting Online (with Library Users)

Social Media equates with Social Interaction, equates with Conversation

Social media is a dialogue, NOT a monologue


Channels:
Facebook
Includes:
YouTube
Social networks
Twitter
Blogs
Flickr
Micro-blogging
Slideshare
Forums
Google+
Wikis
Podcasts
Platforms:
Social Bookmarking
Wordpress
Digital Content (audio, video)
Netvibes
SurveyMonkey
CMS / Blog software


Network: Discuss: Publish:
Facebook Meebo (discontinued 16/07/12!) Wordpress
Linkedin Digsby Blogger
Ning Forums Wiki
Hi5 Skype Blogs/CMS
Google+ MSN Netvibes

Share: Microblog:
YouTube Twitter
flickr Tumblr
slideshare
Delicious
Pinterest


• Why do it?

• Are there benefits for the Library?

• What are the initial considerations?

• What are the Issues / Risks?

• Will people use it?
5


Engaging with Social Media

• 84.2% of Irish Internet Users use Social Networks (Dec’10)

The WHY Question • 77% of all Irish Internet Users use Facebook
• 50% of Irish population over 15 years use Facebook (c.1.75m)

Why care?
• Numbers using social technology
• Numbers visiting social networks
• The most popular online activity
• Social media users expect organisations to have a presence

“The conversation will take place regardless, better to be part of it”

Location
Location
world wide web
Location!

Your
organisation’s Where people
website are at



The WHY Question

Why, what are the benefits?

• Gives the library a wider web presence
• Sharing information
• Service Promotion / Marketing Opportunities
• Cost effective communications / Economical way of engaging
• Rapid dissemination of information / efficiencies
• Speedy feedback
• Attract users
• Retain users
• Build online communities
• Leveraging free technology



*** Secure management support ***

Think…
Where are our users?
Who are we trying to reach?

Goals?
e.g.
- Raise awareness
- Drive website traffic
- Provide multiple means of accessing information
- Generate interest and enthusiasm in your service


Planning and Managing Social Media

Do you have a plan?
Develop a Social Media Strategy.
Identify suitable channels to use.
How will we use the different channels?
Who will do it?
Internet Access / Firewalls
Setting up Accounts
SM Policy for staff
SM policy for library users
Policy on…
- Posting
- Moderation
- Comments
- Updates – how often?
Risk management / Social Media Crisis Plan



Social Media Policy for Staff – Why?

Outlines the corporate guidelines in communicating with the public
Helps staff understand what they can and can’t do online (ground rules)
Protects the organisation against risks

Policy Tips:-
Be specific – detail information never to be posted
Educate the employee
Update other policies accordingly
Discuss consequences


Dublin City Council - Social Media Content Policy (public-facing)

We want you to feel comfortable using our social media sites. The conversation
should be respectful and contain language that is appropriate for all groups and all
ages.

We reserve the right to remove comments that are obscene, indecent; contain
threats or personal attacks of any kind; are defamatory, libellous or contain ad
hominem attacks; contain offensive terms directed to ethnic or racial groups; or
promote or endorse a product or service.

We encourage all users of our social media sites to act respectfully to other users.

Our official social media sites are manned Monday to Friday 9am to 5pm. We will
not reply to every individual question or comment, but will usually reply to a theme
that emerges based on comments received.

Individual enquiries can be dealt with by emailing … or by ringing telephone number
… (8:30am to 6pm Monday to Friday).
----------------------------
See also Meath Co. Co. Social Media Policy - http://bit.ly/Mz1gDK


Cases in Point
• Pageflakes Experience
• Delicious change of ownership
Risks • YouTube video length limitation
• Twitter – rss feed not easily obtained
• Potential for data loss or misuse • Wordpress – introduction of adverts
• Netvibes – unsuitable for children’s desktop
• Risk of service malfunction/interruption • Slide.com, bloglines, odeo – gone
• Meebo shutting down, 11, July 2012
• Risk of complete loss of service • Flickr – annual cost c.€20
• Legal Risks • Premium services

Disadvantages

• Reliance on third parties with whom there may be no contractual
agreements
• Loss of Control
• Forced Ads
• Hidden Costs / Free v Premium Services


Legal Risks and Protocols

Defamation
Privacy
Copyright
Brand and Image Protection
Data Protection
Employment Law
Vicarious Liability
Employees’ Responsibilities

To moderate or not to moderate…?

Dealing with complaints


Implement Prudent (Legal) Risk Management Strategies

- Raising Awareness
- Internet / Social Media Usage Policy
- Protocols for Posting Online
- Terms and Conditions on Website / SM Presence
- Expeditious response to take down requests (without prejudice)

“Staff contributing stories to the library blog do so in their capacity as employees of
Dublin City Council, and as such do so for business purposes only. Contributing
writers must not publish any content that could, potentially or otherwise, impact on the
reputation and good name of Dublin City Council. It is every staff member’s duty to use
Dublin City Council’s resources responsibly, professionally, ethically, and lawfully.”



Risk Reduction Measures

• Use established services
• Risk Assessment and Management Plan
• Identify alternatives
• Perform Backups
• Migration Issues
• Monitor web presences regularly



Do not… create without a plan
Do not… leave page idle
Do not… post too much
Do not… post inappropriately
Do not… ignore comments, criticisms, questions
Do not… get pulled into confrontations
Do not… ignore your other duties

Do… link accounts together

Be courteous
Be aware you are representing your organisation


Resource Demands

- Who
- Skills
- Time Factor
- Training
- Service / Software Costs
- Ancillary Software (e.g. media editing)

What are your capabilities?
Do you have someone to administer the SM Plan?
Who will update it?


Measuring Success

- Analytics
- Measure, Review, Revise

Insights
No. of ‘Likes’, ‘Followers’, ‘Subscribers’
People talking about
Engaged users
Total reach
Retweets (RT)
Mentions
No. of Views
Referrals
Demographics


The reach of a Tweet!


Dublin-based Mo has 452 followers


Thank You

Eddie Byrne

Dublin City Public Libraries & Archive

Tel 01 6744831
Email: edward.byrne@dublincity.ie
Twitter: @ebyrne41
LinkedIn: http://ie.linkedin.com/in/ebyrne41
Slideshare.net: ebyrne41

Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries

Next up…

•Dublin City Public Libraries & Archive – Social Media Presences
•Social Media equates with Social Interaction, equates with
Conversation
•Twitter
•Case Study – Image Galleries
•Case Study - Netvibes


Dublin City Public Libraries &
Archive

Social Media Presences
(some of!)

Netvibes
~
Library Portal

Vimeo

Library Blog

Library Blog
~
www.dublincitypubliclibraries.com

Visit:

Facebook: https://www.facebook.com/DublinCityPublicLibraries
Twitter: http://twitter.com/#!/dubcilib
Slideshare: http://www.slideshare.net/dubcilib/
Vimeo: http://vimeo.com/dubcilib
YouTube: http://www.youtube.com/user/dubcilib
flickr: http://www.flickr.com/photos/dublincitypubliclibraries
delicious: http://delicious.com/dublincitypubliclibraries
Netvibes: http://www.netvibes.com/dublincitypubliclibraries
CommunityWalk: http://www.communitywalk.com/DublinCityPublicLibraries

Library Blog: www.dublincitypubliclibraries.com
Dublin: One City, One Book: http://www.dublinonecityonebook.ie/
North Strand Bombing Reminiscences:
http://northstrandbombing.wordpress.com/
Shelbourne FC Red Reminiscences:
http://dublinsportsarchive.wordpress.com/

Next up…

•Social Media equates with Social Interaction, equates with
Conversation
•Twitter
•Case Study – Image Galleries
•Case Study - Netvibes


Social Media equates with Social
Interaction, equates with Conversation

Social Media is about…
Building Relationships
Building Content
Interacting Online (with Library Users)

Next up…

3.Twitter
4.Case Study – Image Galleries
5.Case Study - Netvibes


Twitter

Twitter
…embedded in
other locations.

Monitoring your Social Networks

HootSuite


also…
• Twitter Search (+ Advanced)
• Seesmic
• Tweetdeck (install)
• Whathashtag
• Monitter (or Twitterfall)
• Bit.ly (account + browser extension)

Next up…

3.Case Study – Image Galleries

Case Study - Image Galleries
> 1500 Images

www.dublincitypubliclibraries.com

1,691 followers (05 Jun 2012)

1,157 likes (08 Jun 2012)

Dublin City Public Libraries’ Blog and Image Gallery Site
April – October 2010

> 191,000 page views
c.26,000 visits

> 8,300 visits from referral sites, of those:
c.1,900 referrals from Facebook (1,400 referrals to Image Galleries)
c.1,700 referrals from discussion forums (most to Image Galleries)
c.300 referrals from Twitter (c.80 referrals to Image Galleries)
83 referrals from flickr
135 Fb likes

‘Dublin in the Rare Oul’ Times’ Image Gallery

Posted notice on Facebook 17 Oct – within 24 hours,
45 referrals to Gallery from Fb. (98 referrals to whole site)
11 Fb shares, 8 Fb likes

Tweeted 18 Oct - within 24 hours,
21 referrals to Gallery from Twitter
1 Retweet

Conversation around the Images

Engagement
Flash in the Pan? Here we are again......brilliant, mind you the Doc should've been arrested by the
fashion police for the chequered suit ...great site

Brilliant stuff! Memories :-)

…also dublin.ie I love it! More of this please!
forums… …from boards.ie
Quality dcpldigital.
http://bit.ly/Lj1E8k
absolutely fantastic site,

A few years before my time but amazing pictures and to put faces on the lads… thank you for this
great display.

brilliant, brings back sooo many memories…

Great stuff. Lots of flashbacks in there! Maybe in 35yrs they will do another one on Dublin hurlers.
Starting with NHL Final 2011 -:) Up the Dubs.

Classic stuff - thanks for posting.

Thank you for putting these photos on the forum .

been looking as well .number 8 is walden motor company . where i "worked" 1969 to 1980.
excellent photos

Another brilliant collection, every one of the pics are enjoyable, keep up the good work.

Terrific collection great addition.

http://northstrandbombing.wordpress.com/video/

Slideshow of
photographs,
accompanied by
oral
reminiscences.

Video created
from images and
audio using
ProShow Gold.

Video hosted on
YouTube,
embedded
elsewhere.

Dublin City Archives’
North Strand Bombing
Reminiscences Oral
History Project.

Next up…



Case Study - Netvibes
Why?

• To facilitate centralised management of the Internet desktop on all
public access PCs (200+) across 21 locations

• To provide a value-added product for our Library Web Users
• To provide greatly enhanced access to a range of select resources

• To enable the promotion of library activities and services via the
public access Internet PCs
58
www.netvibes.com/dublincitypubliclibraries


What is a LIBRARY Portal?

• Value-added Extension of the Library's main Website
• Virtual Resource Centre

59


Considerations
• Budget & Resources
• Timeline
• Off-the-Shelf or Bespoke?
• Hosting – Local or Remote?
• Ease of Implemention & Maintenance
• Adaptability, Flexibility
• Performance – Stability, Speed
60
• Promotion


Strengths of These Platforms

• Web based: there is no software to download
• Can be accessed from any computer anywhere
• Access to whole host of developed modules (widgets)
• Anything with an RSS feed can be added
• Can share content
• Can be made public
• Customisable. multiple tab capability
61
• Minimal technical knowledge required

UWA widget (html)
UWA widget (html)

Stick your notes widget

Link widget

Webpage widget

Weather widget

62

Dublin City Public Libraries


Risks?
• Platform Failure (Interruptions to Service)
• Platform Failure (Loss of Service)
• Widget Failure (Malfunction)
• Failure of Associated Services (delicious, Twitter)
• Reliance on third parties with whom there are no
contractual agreements (Risk Assessment for Use of Third Party Web 2.0 Services: A UKOLN
Briefing Document, QA Focus, Nov 2007.)

Risk Management
• Risk Management Strategy in Place
• RSS Backup
• Netvibes Support
63 • Alternative Solution Ready to Go


Jan – Mar 2010 Visits: 1607
From Library Internet PCs: 1115
From Outside Library: 492
(Outside Ireland – 441)

1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124
Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8%

64
572 – Outside Library From Outside Library: 1064
406 – Outside Ireland (Outside Ireland – 847)


Jan – Mar 2010 Visits: 1607
From Library Internet PCs: 1115
From Outside Library: 492
(Outside Ireland – 441)

1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124
Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8%

65
572 – Outside Library From Outside Library: 1064
406 – Outside Ireland (Outside Ireland – 847)


Usage

Referrals from Netvibes Page To: (Jan - Mar 2010)

Online Catalogue: 291
Ranking: No.3 of 52 sources
(no.2 – Borrowbooks.ie: 2426; no.4 Wikipedia: 89; no.5 Twitter 69)

dublincity.ie: 354
Ranking: No.27 of 2280 sources
(Libraries’ Pages – c.266)
66

• once every other day
• twice or three times

67 Acknowledgement: Giada Gelli


Bringing the user closer to the library.

To what extent do you think Web 2.0 tools, e.g. blogs, Netvibes,
Facebook, Twitter, Flickr, are helping you get more involved in
your library?

35.0%
29.3%
30.0%
24.1%
25.0%
20.7%
20.0%
15.5%
15.0%
10.3%
10.0%
5.0%
0.0%
To a great To some To a little Not at all No opinion
extent extent extent

Giada Gelli, LAI/CILIP Conference April
2010

Support

69 www.netvibes.com/dublincitypubliclibraries

Dublin City Public Libraries


Netvibes - a Success?

• Zero Financial Outlay in terms of Product Purchase /
Maintenance
• Cost Measured in Terms of Staff Time Only
• Less Intervention Required by IT Support
• Easy to Implement and Maintain
• Product Fulfills Requirements (the Why?)
• Solution proving largely stable and flexible
• Strategies in place in the event of interruptions/ failures
70
• People ARE Using It!

Other libraries making use of Netvibes…

71

http://www.netvibes.com/discoverycollegelibrary


72
Libraries of the University of Groningen
http://www.netvibes.com/ruglibraries#Bibliotheekzake
n


73

The Central Medical Library, University Medical Center Groningen
http://www.netvibes.com/cmb

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