Analysis of feedback from Jog for the Journey, European Children Adoption Services first annual 5k fundraiser.

1. Feedback and Results

2. Jog for the Journey Summary
Event Details
• Who: European Children Adoption Services
• What: 5k walk/run fundraiser
• When: October 13th, 2012, Registration at 9 am, 5k at 10 am
• Where: Lake Harriet, Minneapolis, MN
• Why: Unite more orphan children with Minnesota families
through our adoption programs
• Organized by: Elizabeth Bandy, Director of Marketing

3. Jog for the Journey Budget
Money Raised $9,774.39
Expenses - $2,615.47
Net Profit $7,158.92
Return on Investment (ROI)
Revenue $7,158.92 = 274% ROI
Expenses $2,615.47

4. Jog for the Journey Sponsor
Platinum Sponsor: Larabar
• Donated $3,000
• 250 Larabars

5. Jog for the Journey Food Donors
Dunn Bros Freight House: coffee, hot water, bagels, cream cheese
Stangl and Dahlin family: fruit (apples and bananas)

6. Jog for the Journey Giveaway
Two 3 hr
Two Nickelodeon
Snowtubing tix
Universe tix
to Wild Mountain
Two Comedy
Two Heart of The Beast
Sportz tickets
Puppet Theater tickets
Plus poster and t-shirt
Mall Of America
Two Moose Mountain
coupon book
Adventure Golf tix

7. Jog for the Journey Giveaway
Ordered discounted race t-shirts from Underground Printing
($10 per adult shirt and $9 per youth)

8. Jog for the Journey Marketing
250 Flyers printed and distributed
18 Social media posts
8 email blasts
1 mailing

9. Jog for the Journey S oci al Medi a
P osts
250 235 Chart displays
220
209 208 ‘Reach’ on
200 193 Facebook, whi
181 188
173 165 ch refers to
157 157 the number
150 130 132
129 of new or
‘unique’
95 99 Facebook
100
users that
viewed each
50 post.
16
0
Status Updates
Cat…
9/28
6/13
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7/17
8/27
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9/21
9/25
9/30
10/1
10/3
10/9
10/11
10/12
10/15
10/18
Photos

10. Jog for the Journey Survey Results
We sent an email to our Jog for the Journey participants on
10/18 and again on 10/25. We received responses from 22
of the 102 participants. Their responses are charted in the
following slides.

11. Jog for the Journey Survey Results
How did you hear about Jog for the Journey?
Other 42.90%
Flyers 9.50%
Word of Mouth 42.90%
ECAS Social Media 9.50%
ECAS Website 9.50%

12. Jog for the Journey Survey Results
Overall, how would you rate Jog for the Journey?
Not so great. 0%
It was okay. 27.30%
72.70%
Loved it!

13. Jog for the Journey Survey Results
What did you like about it?
Food, Friends, and Fun
It was a wonderful experience! I loved the location, the delicious refreshments, and the
overall positive vibe of the event! The t-shirt design was cute, and I'm glad it went to
support such a great cause.
Seeing friends and being outside
Fun family event supporting an excellent cause
Casual and low key
Sense of community, active, great to connect
Liked that it was casual and that my friends were there.

14. Jog for the Journey Survey Results
What did you like about it?
Casual - meet up with friends - Lake Harriet location
Relaxed - not so official!
I thought it was very well organized.
A nice small race
Good cause, good people, nice environment.
The comradery it created regarding adoption.
Great cause, friendly people :-)
The cause of the event, great location, coffee & granola bars, and the people!

15. Jog for the Journey Survey Results
What did you like about it?
I liked the matching shirts so people knew who we were and what we were doing.
I liked the raffle for prizes.
It was well organized and put on by a great group of people :).
great location!
Getting together for a great cause
It was such a treat to have bagels and coffee etc. there for us!

16. Jog for the Journey Survey Results
What could we do better?
More prizes
You did a wonderful job
Add simple time tracking - fun for kids to see how they did
Music would be fun
No water station(s) along the route
I think it was all very great!
Get more people out there!
I can't think of anything to improve this event; it was spectacular.

17. Jog for the Journey Survey Results
What could we do better?
I don't think you have control of the weather.
Nothing.
I wish I could have seen more of the people responsible for such a great organization!
Mark the 5k finish line. The walking path around the lake is only 2.7 miles
It wasn't actually a 5k. It was a bit short and I wanted to run a full 5k. I had my mileage
tracker so I just kept running until the full distance but it would have been nice to have it
measured out correctly.
I think it went well.
SUNSHINE!

18. Jog for the Journey Survey Results
What could we do better?
Maybe other activities to do before or after to keep people involved and maybe even
attract some outside visitors walking by.
Get it off to a quicker start. We waited for a bit before running.
Maybe make the end of the race a litte more obvious. Previous races around that lake
take a little bit of a different route at the end to complete an entire 5k, so it was a bit
confusing where the race actually ended. Didn't see a 'Finish' sign or anything.
publicity
More adult oriented options for prizes?
Maybe other activities to do before or after to keep people involved and maybe even
attract some outside visitors walking by.

19. Jog for the Journey Survey Results
Would you join us again next year?
Maybe 18.20%
0%
No
81.80%
Yes

20. Jog for the Journey Survey Results
Anything else you’d like to share so we can do better?
It was wonderful and I'm looking forward to this annual event!
Nopr
I think if you continue the efforts this 5K will grow in size and support.
Really fun!
I think the new web site looks perfect and is a great, simple representation of what
people are looking for when hoping to adopt.
Great job!

21. Jog for the Journey Registration
Out of those who registered:
4%
Paid & Attended
20%
Paid & Did Not
76% Attend
Did Not Attend or
Pay

22. Jog for the Journey Attendance
Out of those who attended:
20%
Adults
80% Youth

23. Jog for the Journey Attendance
Out of those who attended:
35%
Male
65%
Female

24. Attendance
Out of the 103 people who attended:
12%
7%
22% 59%
Adult Female Adult Male Youth Female Youth Male

25. Analysis
What we did well:
• Obtained top level sponsorship (covered all expenses)
• Obtained six donated prizes
• Obtained donated food
• Organized well
• Discounted t-shirts with good design
• Sense of community
• Great cause
• Casual environment and great location
• Friendly staff and great atmosphere

26. Analysis
What we will work on:
• Clearly mark ‘Start’ and ‘Finish’ lines
• Get more sponsors
• More publicity
• Announce incentives earlier
• More activities before and after race
• Quicker start
• More prizes and themed more toward adults
• Louder music
• Time the race