1. Creative Collaboration
Enterprise Week 2010
ECCA, Tuesday 16th November
Theo Bridge & Barney Heywood
Co-Founders HOUSE Collective

2. HOUSE Collective
HOUSE’s vision is to foster an alternative environment that
empowers emerging artists and designers to create their own
opportunities and take control of their future

4. Who, why & how?
Eight core-members•
Wider community of ‘lodgers’•
Multi-disciplinary•
Not our full time ‘job’•
Immersion programme at CSM•
Learnt the importance role our piers play•
A way of us continuing and building on what we started•
An environment to learn•
Economic climate•
Different problems now, its up to our generation to find the•
solutions

5. PopUpHOUSE
A nine-day creative festival featuring workshops, talks and creative
events showcasing design, performance, art and fashion
Took over an empty shop in Soho for LDF10•
Physical embodiment of our values•
First event•
Eclectic mix•
Featured both established and emerging•
Creating an environment to experiment•

11. How we got it done
Roles divided by interest and experience•
Marketing, Curation of the space, Shop, Event programme,•
Administration
Flat structure, but give roles with loose boundaries•
Meetings in places that would inspire•
Proactive in investigating other projects•
Clear on HOUSE’s mission•
Applications made us think about what we wanted out of•
HOUSE and why

12. Difficulties and the unexpected
Two weeks before•
To many things to do*
Prioritising*
Admitting that some things can’t be done*
Managing everyones expectation*
Working with each other for the first time•
Getting to know each other*

13. What we got out of it & learnt
Raised our profiles individually and collectively•
A reputation to live up to•
Interdisciplinary knowledge exchange•
Personal achievements gained•
Recognising that you have to make compromises•
Location was more important than we imagined•
Importance of money, should pay for its self•
Networking networking networking•
Working corroboratively on a project gives you confidence•
HOUSE’s values are relevant•

14. Next time
What do we want to get out of it?•
Time•
How to keep the spirit of naivety•
Don’t be scared of being ambitious•
Build on to relationships made•
Importance of marketing•

15. Building on the success
Still learning about what HOUSE is•
Open to HOUSE becoming a permanent space•
Publication•
Christmas pop-up café in Bristol•

16. Any questions?
barney@housecollective.net
theo@housecollective.net
housecollective.net
facebook.com/popuphouse
twitter.com/popuphouse