How can you make the most of the broad range of free and low cost web 2.0 tools to promote your creative work? Find out how you can take advantage of social networking platforms and online tools to reach out and make a name for yourself.

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7. Overview of social media platforms Facebook www.facebook.com Facebook is UK’s biggest social networking site Facebook provides several platforms for organisations to connect with its users – official pages, an API for the development of custom applications, targeted paid advertising and messaging Users come to Facebook for to share their own gossip and photos and see what the people they’re interested in are up to right now, to plan their evening or their weekend and to play online games Facebook user demographics • Typically well-educated (in or post higher education) • 100 million users worldwide with 55,000 regional, work-related and academic networks • Internet literate

11. Overview of social media platforms Twitter www.twitter.com A micro blogging service – a combination of social networking, blogging and instant messaging in one online space Allows you to send short updates (up to 140 characters) to your “followers” online. In return, you can receive updates from the people that you follow. New facility to create lists of people. You can have open conversations or closed conversations Users come to Twitter for up to the second updates and real time news Twitter is the fastest growing social networking site in the UK & the world Twitter user demographics • Highest proportion of users aged 18-34, with those aged 35 over the fastest growing demographic • Female bias and higher than average proportion of parents with young children • Internet literate • Higher proportion of university graduates compared to most internet users

14. Overview of social media platforms Wikis http://wikipedia.org/ A wiki is a website that allows the easy creation and editing of any number of interlinked web pages Wikis are typically powered by wiki software. Wikis are often used to create collaborative websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems Wikipedia is the most popular wiki, ranked 6th most popular site in the US and daily taking 11% of total global web traffic

15. Overview of social media platforms YouTube http://www.youtube.com/ YouTube’s tagline is “broadcast yourself” which brings to life its use as a video sharing website on which users can upload and share videos. Users can insert a YouTube video into Facebook and MySpace accounts, blogs or other websites where anyone can watch them. Accounts of registered users are called "channels". People watch hundreds of millions of videos a day on YouTube and upload hundreds of thousands of videos daily. Every minute, 20 hours of video is uploaded to YouTube. YouTube user demographics • Broad age range, across 18-55 • Evenly divided between males and females from around the world • 51% users visit YouTube weekly or more often

17. Overview of social media platforms Bookmarking sites (e.g. Digg, Reddit, StumbleUpon, Delicious) http://delicious.com/ http://digg.com/ http://www.reddit.com/ http://www.stumbleupon.com/ With user-generated url links hosted in one place for anyone to reference, social bookmarking acts as a tool to discover and share websites. Social bookmarking is a method for internet users to share, organize, search, and manage bookmarks of web resources including blogs, videos, music and websites. Some sharing sites have voting mechanisms to create league tables of popularity.

22. Tate twitter - content Inform Offer click thrus for more information Allow our audience experience Tate through twitter Offer up twitter previews and create that “in the know” feeling

23. Tate twitter - content Listen Check daily trending topics Look at what people are saying about Tate and RT & respond where necessary Know your audiences and target them with calls to action on tweets Post @ replies with specific content

24. Tate twitter - content Provoke debate Ask questions and be prepared for a response Ask for people’s opinion

25. Tate twitter - content Interact Use RTs Offer thanks for others content on Tate subjects Ask for UGC via hosting sites such as twitpic, flickr, youtube

26. Tate twitter - content Incentivise Prompt ticket sales with info Use giveaways and competitions Create twitter only catering, shop and ticket offers and stories

30. Tate twitter - analytics October 2009 tweetcloud of most talked about words from http://www.wordle.net/

31. Tate twitter - analytics Twitalyzer analysis of @tate on 26/10/09

32. Tate twitter - analytics http://klout.com/

33. Tate twitter - analytics Oct 09 tweetstats

34. Tate twitter - analytics Oct 09 tweetstats

36. twitter - circle of influence people who share people who search rising stars gurus local heroes niche players

43. Katy Beale Marketing Associate, Tate @tate www.tate.org.uk @katybeale www.katybeale.tumblr.com [email_address] [email_address]