Part of Enterprise Week 2010

1. 
NewWaysTo PromoteYourself

2. 
NewWaysTo PromoteYourself

3. NewWaysTo PromoteYourself
 The Pothole Gardener
 Unexpected
 Easily found and memorable
 Point of difference and a simple message
 Branded
 “Shareability” and “Talkability”
 Wide appeal
 Timely

4. NewWaysTo PromoteYourself
 Calling cards of guerilla marketing
 Relies on time and imagination NOT a budget
 Unexpected and unconventional
 Unique/engaging/thought provoking
 Referrals/word of mouth

5. NewWaysTo PromoteYourself
 Social Media and ‘going viral’
 “Social Media is all about creating a conversation, make sure
your project has a voice that people want to listen to”
 “Social Media is like the gym, a couple of minutes every once
and a while wont help”
 Have a consistent focus
 Be easily found (use the same handle across all media)

6. NewWaysTo PromoteYourself
 Promoting your creative project
 Consistent message
 Unique
 Target audience
 Build yourself a brand
 Make sure you’re easily found

7. NewWaysTo PromoteYourself
 A few of my favourites
 Calligrafitti

8. NewWaysTo PromoteYourself
 Hunter Shoots A Bear

9. NewWaysTo PromoteYourself
 1000 Awesome Things

10. NewWaysTo PromoteYourself
 HUMTOO is a user-generated production music library
 The HUMTOO Bicycle Orchestra
 Guerilla gigs around London over December to promote HUMTOO
 HUMTOO tag line: “Makes it only about the music”

11. NewWaysTo PromoteYourself
 Presentation with references on Slideshare
@stevewheen