This presentation was used to explain how Georgia Southern University could initiate a smoke free campus.

1. By: Lauren Hinkley, Erica Campbell, Ashley Quinn, and
Danielle Barrette

2.  What is the most effective way to
eliminate tobacco use and enforce a
tobacco free campus at Georgia
Southern University?

3. •The Georgia Southern
University Staff
•Focus Staff using tobacco
products
•Research Methods:
• Participant observations
• Surveys
• Focus Group

4.  Able to observe staff
members in their day-
to-day routines.
 Helped us gauge
whether tobacco users
habits affect non-
tobacco users lives.
◦ Positively or Negatively

5. Henderson Library
Veazey Hall
Lakeside Cafe
•The observations were
conducted between March
24th – 26th during lunch hours.
• Each observation was
conducted for at least 20
minutes.

6. • Each observation had at least one staff member observed
while using tobacco products.
• In each observation this tobacco product was a cigarette.
• In 3 out of 4 of observations the tobacco user was female.
• 3 out of the 4 smokers disposed of tobacco products
properly
• Non-smokers did not show any obvious reaction to those
around them who were smoking

7.  All people in the target
population had equal
chance of being chosen
to complete the survey.
 The surveys were used
to gather in-depth
information about the
staff’s feelings towards
the possibility of a
tobacco-free campus.

8. • Surveys were distributed
in person to participants
between March 30, 2010
and April 2, 2010.
• E-mails with links to the
online version of the
survey were also sent to
staff members.
• Hand distributed surveys
were collected and put
into surveymonkey.com.

9. Tobacco Users Non Users
I would support
implementation
of a tobacco free
campus.
Strongly
Disagree
53.4% (31) 12.1%(45)
Disagree 20.7% (12) 6.2% (23)
Neutral 13.8% (8) 14.3% (53)
Agree 6.9% (4) 23.2% (86)
Strongly Agree 5.2% (3) 44.2%(164)
Rating Average 1.90 (58) 3.81% (371)
•The results show that there is a divide in the opinions of tobacco users and
non-tobacco users regarding implementation of a smoke free campus.

10.  Focus groups
encourage open
discussion about the
issue at hand A
tobacco free campus.
 Our target population
was Staff members
currently using
tobacco products.

11.  Focus group was
conducted Tuesday
April 13th at 11:00 a.m.
 Four participants 
varying campus jobs.
 Lasted exactly 30
minutes.

12.  Tobacco users were against the implementation
of a tobacco-free campus.
 Tobacco users felt their rights were being
infringed upon.
 Participants disagreed with the idea of tobacco-
friendly zones because they don’t want to have to
walk across campus to get to them.

13.  We recommend
further studies using
similar methods of
research.
◦ In-depth interviews.
◦ Focus Groups.
 We suggest the use of
two options based on
the results of the
research.
Our bright idea for the
Office of Sustainability

14.  Original Plan with
additional phases.
1. Spread awareness on
campus of potential
tobacco-free plan.
2. Designate tobacco-
friendly zones on campus.
3. Make tobacco cessation
tools available.
4. Make a tobacco-free
campus a complete
reality.

15.  The second option
involves three phases:
1. Raise campus
awareness of
tobacco-free
implementation.
2. Make tobacco
cessation tools
available to campus.
3. Tobacco-friendly
zones.

16.  L.E.A.D. PR feels that the answer to the research
question is a compromise that would appeal to
tobacco users and non-tobacco users.
 L.E.A.D. PR feels that the two options do not alienate
the tobacco users on campus and will allow The
Office of Sustainability to reach the goal of
commitment to key facets of the mission:
◦ civility, kindness, collaboration, and commitment to lifelong
learning, wellness, and social responsibility.