Presentation given in San Francisco in January 2013 by myself and Paul Lawbaugh from Webtrends on the importance of capturing robust metrics to better understand the end user experience, build out strong KPIs and metrics, and optimize/improve based on data.

1. If you can’t measure SharePoint,
you can’t improve SharePoint
Christian Buckley, Axceler
Paul Lawbaugh, Webtrends

2. About Christian
Christian Buckley,
Director of Product Evangelism at Axceler
• Microsoft MVP for SharePoint Server
• Prior to Axceler, worked for Microsoft, part of the Microsoft
Managed Services team (now Office365-Dedicated) and
worked as a consultant in the areas of software, supply chain,
grid technology, and collaboration
• Co-founded and sold a software company to Rational Software.
At E2open, helped design, build, and deploy a SharePoint-like
collaboration platform (Collaboration Manager), onboarding
numerous high-tech manufacturing companies, including
Hitachi, Matsushita, Cisco, and Seagate
• Co-authored „Microsoft SharePoint 2010: Creating and
Implementing Real-World Projects‟ link (MS Press, March 2012)
and 3 books on software configuration management.
• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

3. About Axceler
Improving Collaboration since 2007
Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
– Delivered award-winning administration and migration
software since 1994, for SharePoint since 2007
– Over 2,000 global customers
Dramatically improve the management
of SharePoint
– Innovative products that improve security, scalability,
reliability, “deployability”
– Making IT more effective and efficient and lower the total
cost of ownership
Focus on solving specific SharePoint
problems (Administration & Migration)
– Coach enterprises on SharePoint best practices
– Give administrators the most innovative tools available
– Anticipate customers‟ needs
– Deliver best of breed offerings
– Stay in lock step with SharePoint development and market trends

4. About Paul
Paul Lawbaugh,
Sr. Program Manager, Engineering
• 14 Years at Webtrends - Pro Services, Product
Management and Engineering
• Partners/Integrations: Designed SharePoint, SAP
solutions, Action Center & Email Integrations
• Mobile: Designed Webtrends Mobile SDKs and Hybrid
SDKs
• APIs: Designed Webtrends RESTful APIs
Twitter : @portland_friend
Email : paul.lawbaugh@webtrends.com

5. Problems with Enterprise Collaboration
• Adoption
• Business process alignment
• ROI
Adoption + Alignment + ROI = Productivity

6. Why focus on Productivity?
• To simplify the interface into SharePoint
• To better align end user activities with
the needs of the business
• To better streamline business processes
• To get more out of SharePoint

7. The result?
• Faster employee on-boarding
and training
• More business output
• More usage of the platform
• Faster realization of the financial
investments you‟ve made in SharePoint

8. Why are We Here Today
Productivity Improvements in
SharePoint 2013

9. My Tasks

10. Content Aggregation

11. Activity Feeds

12. Personalized Data

14. Improved Sharing

15. Why are We Here Today
Measuring Productivity
• SharePoint reporting is broad, with available data spread across
site, site collection, and farm-level roles and requirements.
• For Administrators, timely and accurate reporting can help
maintain governance rules and compliance policies, and to help
monitor productivity and scalability of the platform.

16. Reporting Areas
SharePoint administration reporting can be separated into 5 categories:
Permissions
• Troubleshooting why users cannot see the content they should
• Reporting for different types of compliance
• Auditing who has access to sensitive content
Usage/Activity
• Finding what content is, or is not, being used
• Planning for future growth
• Understanding hardware requirements
Storage
• Monitoring growth for performance reasons
• Understanding hardware requirements
• Reorganizing taxonomy based on Storage needs
Audit
• Needing to show who accessed what and when, to adhere to internal or external
compliance requirements
Performance
• Monitoring page load times to uncover problems
• Planning for increased usage

17. Permissions
• Permissions reporting is critical to your business for a number
of reasons, such as
– Auditing
– Maintaining accurate user access records
– Troubleshooting functionality problems that most commonly stem from end
users trying to perform a task without having the correct permissions.
• Missing from SharePoint is the ability
to perform centralized management
and reporting of all permissions
• Gathering the data you need is time
consuming, as it is mostly available
only at the site level, which makes
real-time reporting impossible.
• While functionality in SP2010 has
been greatly improved, unfortunately
the reporting is still not very robust.
Administrators need farm-wide visibility.

18. Usage / Activity
• Usage and activity reporting is a key tracking mechanism
for capacity planning, disaster recovery planning, and to
help the Administrator better prioritize and manage their
environment on a day-to-day basis.
• Activity reports are a great resource
for monitoring and measuring user
adoption, ensuring the business
is getting the most out of their
investment.
• Most SharePoint data is at the
site level, and is not aggregated.

19. Storage
• Analyzing storage is extremely important for capacity
planning, and for understanding the growth and performance
requirements of each team within your organization.
• The best practice of monitoring and setting limits on the size of
SharePoint sites should be an important part of your
governance policies.
• The next step to setting these
governance policies is tracking
usage and ensuring end users have
the storage they require to meet
their business needs.

20. Audits
• Audit reporting has become an essential
area of focus for many SharePoint
administrators as the platform becomes
more widely adopted and business critical.
• As part of this expansion, there is the
need for stronger governance, which is
maintained through both technology and
procedural best practices.
• As SharePoint grows within an
organization, and as more secure
content is housed in SharePoint, auditing
can provide administrators with the tools
needed to manage the major events and
changes happening inside of the
environment.

21. Performance
• Most SharePoint performance reporting comes from outside of the
platform, either through customer scripts and reporting against the
farm, or through third-party monitoring and performance tools.
• Most performance reporting is owned by operations, not the
SharePoint Administrator / End User community, however Microsoft
and members of the SharePoint partner ecosystem are constantly
adding toolkits and solutions to help with this gap.
• Central Administration now has a whole section
for monitoring, which includes Health
Analyzer, timer jobs, and detailed reporting.

22. Measuring Productivity is Hard
• Everyone focuses on how to help the customer.
• But at the end of the day, if you don't understand
what the customers wants/needs (and capture
the right data to measure their satisfaction) you
will not be successful.
• It’s the same for your end users.
• The lesson?
– Understand what they want and need
– Track the metrics, and
– Continually optimize the system (thank you Mr. Deming)

23. Why are We Here Today
(awkward transition slide)

25. Why are We Here Today
• Organizations with high levels of
employee engagement outperform the
earnings of peers by 57%
Source: Gartner Research, Reach Peak Performance Through Employee Engagement, Otter 2012

26. Webtrends for SharePoint
• A Microsoft Preferred Solution:
"Webtrends has built an
» Analytics, Segmentation, Testing & integrated analytics and
Optimization optimization solution for our
growing SharePoint
» Quick time to value community to help our
customers get the most from
» Compatible with any SharePoint initiative SharePoint 2010,“
» Extensibility beyond SharePoint "Many SharePoint customers
» Developed by Webtrends in cooperation worldwide are Webtrends
customers. We expect that
with Microsoft for optimum interoperability this alliance will help drive
business results for
SharePoint 2010 customers
across the globe.”
Jared Spataro
WW Director of SharePoint
Product Marketing, Microsoft
#WTsharepoint

27. Multi-Channel Measurement in
Webtrends

28. Webtrends for SharePoint Activation
#WTsharepoint

29. SharePoint Intranet Reporting
• Standard Insights
– Pages
– Visits & Sessions
– Content
– Onsite search
• SharePoint-specific
Insights
– Web Parts
– Breadcrumbs
– User Reporting
– Onsite Search
– Document Actions
– Announcements & Promos
• Extensible to Social Actions

30. What‟s New in v3
• Heatmaps
• Support for Community Sites
• Enhanced Support Office 365
• List Tracking
– Reply to List Item
– View List Item
– Edit List Item
– New List Item
• More Details on Users:
– Department
– Title
– Office
– Manager
– Domain
– Location

32. Thank you!

33. Contact Us
Christian Buckley Paul Lawbaugh
cbuck@axceler.com paul.lawbaugh@webtrends.com
+1 425-246-2823
@buckleyPLANET @portland_friend
www.buckleyPLANET.com www.webtrends.com
and http://info.axceler.com