SlideShare una empresa de Scribd logo

ESTC 2011 Presentation "Stretching Your Marketing Budget"

•Descargar como PPT, PDF•
•
The International Ecotourism Society (TIES)
The International Ecotourism Society (TIES)

Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation "Stretching Your Marketing Budget: Green Marketing & PR for Tourism" - How do ecotourism and sustainable tourism businesses find the right marketing opportunities and innovative approaches that maximize their marketing dollar?Moderated by: Deirdre Campbell, President and Chief Development Officer, The Tartan Group. Speakers: Vicky Hastings, Managing Director, Maxwell PR; Andy Crestodina, Principal, Orbit Media; Terry Rachwalski, President, Front Porch Perspectives

EmpresarialesTecnología
1 de 16
This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011) , held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email info@ecotourism.org | tel +1 202 506 5033
[object Object],September 21, 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stretching Your Marketing Budget
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What To Expect
PR: Spark Interest via Active Language SEEtheWILD Swim with turtles and touch a whale on your next vacation. Like us and learn about eco-friendly adventure travel.
Ads: Tell Your Story Visually
Email: Deliver What Consumers Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyphrase Research ,[object Object],[object Object],[object Object]
On-Page SEO: Writing ,[object Object],[object Object],[object Object]
Off-Site SEO: Link Building ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Enhancements
Inspire and Reward
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure and Optimize
[object Object],[object Object],[object Object],[object Object],[object Object],Stretching your marketing budget; Marketing and PR for Tourism

Recomendados

Use of gis and social media in knowledge management systems for ecotourism
Use of gis and social media in knowledge management systems for ecotourismUse of gis and social media in knowledge management systems for ecotourism
Use of gis and social media in knowledge management systems for ecotourismMehmet Secilmis
 
New Media for Advocacy in Albania
New Media for Advocacy in AlbaniaNew Media for Advocacy in Albania
New Media for Advocacy in Albaniacrawte00
 
Hands-on Training Merced-3.15.12
Hands-on Training Merced-3.15.12Hands-on Training Merced-3.15.12
Hands-on Training Merced-3.15.12Healthy City
 
Media 2.0 "Facebook for verticals" (1)
Media 2.0 "Facebook for verticals" (1)Media 2.0 "Facebook for verticals" (1)
Media 2.0 "Facebook for verticals" (1)Alex Hammer
 
UFI Asia Seminar - Taipei 2010 - Brian Giesen
UFI Asia Seminar - Taipei 2010 - Brian GiesenUFI Asia Seminar - Taipei 2010 - Brian Giesen
UFI Asia Seminar - Taipei 2010 - Brian GiesenUFI, The Global Association of the Exhibition Industry
 
Grants Mapping Services
Grants Mapping ServicesGrants Mapping Services
Grants Mapping ServicesIllinois ResourceNet
 
SP.LA.SH
SP.LA.SHSP.LA.SH
SP.LA.SHliquidnetforgood
 
Asae09 What Ephilanthropy Can Do For You
Asae09 What Ephilanthropy Can Do For YouAsae09 What Ephilanthropy Can Do For You
Asae09 What Ephilanthropy Can Do For YouChanging Our World
 

Recomendados

Use of gis and social media in knowledge management systems for ecotourism
Use of gis and social media in knowledge management systems for ecotourismUse of gis and social media in knowledge management systems for ecotourism
Use of gis and social media in knowledge management systems for ecotourismMehmet Secilmis
 
New Media for Advocacy in Albania
New Media for Advocacy in AlbaniaNew Media for Advocacy in Albania
New Media for Advocacy in Albaniacrawte00
 
Hands-on Training Merced-3.15.12
Hands-on Training Merced-3.15.12Hands-on Training Merced-3.15.12
Hands-on Training Merced-3.15.12Healthy City
 
Media 2.0 "Facebook for verticals" (1)
Media 2.0 "Facebook for verticals" (1)Media 2.0 "Facebook for verticals" (1)
Media 2.0 "Facebook for verticals" (1)Alex Hammer
 
UFI Asia Seminar - Taipei 2010 - Brian Giesen
UFI Asia Seminar - Taipei 2010 - Brian GiesenUFI Asia Seminar - Taipei 2010 - Brian Giesen
UFI Asia Seminar - Taipei 2010 - Brian GiesenUFI, The Global Association of the Exhibition Industry
 
Grants Mapping Services
Grants Mapping ServicesGrants Mapping Services
Grants Mapping ServicesIllinois ResourceNet
 
SP.LA.SH
SP.LA.SHSP.LA.SH
SP.LA.SHliquidnetforgood
 
Asae09 What Ephilanthropy Can Do For You
Asae09 What Ephilanthropy Can Do For YouAsae09 What Ephilanthropy Can Do For You
Asae09 What Ephilanthropy Can Do For YouChanging Our World
 
Crowdfunding in Our Climate: A Digital Fundraising Plan of Action
Crowdfunding in Our Climate: A Digital Fundraising Plan of ActionCrowdfunding in Our Climate: A Digital Fundraising Plan of Action
Crowdfunding in Our Climate: A Digital Fundraising Plan of ActionTechSoup
 
UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010Lisa Colton
 
The Big Picture
The Big PictureThe Big Picture
The Big PictureAnthony Moor
 
Charting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithCharting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
 
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreThe 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
 
Landing Pages 2.0 Presentation at Search Engine Strategies San Jose
Landing Pages 2.0 Presentation at Search Engine Strategies San JoseLanding Pages 2.0 Presentation at Search Engine Strategies San Jose
Landing Pages 2.0 Presentation at Search Engine Strategies San Joseion interactive
 
Uploading Your Own Data Onto v5
Uploading Your Own Data Onto v5Uploading Your Own Data Onto v5
Uploading Your Own Data Onto v5Healthy City
 
Stretch your Marketing Budget: ESTC
Stretch your Marketing Budget: ESTCStretch your Marketing Budget: ESTC
Stretch your Marketing Budget: ESTCTerry Rachwalski
 
LLS in Social Media
LLS in Social MediaLLS in Social Media
LLS in Social MediaSkalla Marketing
 
Affili@syd 6-08-10 facebook
Affili@syd 6-08-10 facebookAffili@syd 6-08-10 facebook
Affili@syd 6-08-10 facebookMatt Bateman
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...girlsincindy
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
 
Social mediaseminarriverside
Social mediaseminarriversideSocial mediaseminarriverside
Social mediaseminarriversideMaryann Pearson, Ed.D.,APR
 
Digital marketing workshop 2013
Digital marketing workshop 2013Digital marketing workshop 2013
Digital marketing workshop 2013Octave Online Communications
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Communications 21
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
 
Conversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaConversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
 
Introduction to social media marketing (Oct 2010)
Introduction to social media marketing (Oct 2010)Introduction to social media marketing (Oct 2010)
Introduction to social media marketing (Oct 2010)Luke Mitchell
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping InJulie Dennehy
 
Workshop 3: Social media marketing strategies
Workshop 3: Social media marketing strategiesWorkshop 3: Social media marketing strategies
Workshop 3: Social media marketing strategiesSpecialEyes Group
 
Enhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the WebEnhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the Webharrisonm10
 
Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Tuvel Communications
 

Más contenido relacionado

La actualidad más candente

Crowdfunding in Our Climate: A Digital Fundraising Plan of Action
Crowdfunding in Our Climate: A Digital Fundraising Plan of ActionCrowdfunding in Our Climate: A Digital Fundraising Plan of Action
Crowdfunding in Our Climate: A Digital Fundraising Plan of ActionTechSoup
 
UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010Lisa Colton
 
Charting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithCharting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
 
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreThe 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreTechSoup
 
Landing Pages 2.0 Presentation at Search Engine Strategies San Jose
Landing Pages 2.0 Presentation at Search Engine Strategies San JoseLanding Pages 2.0 Presentation at Search Engine Strategies San Jose
Landing Pages 2.0 Presentation at Search Engine Strategies San Joseion interactive
 
Uploading Your Own Data Onto v5
Uploading Your Own Data Onto v5Uploading Your Own Data Onto v5
Uploading Your Own Data Onto v5Healthy City
 

La actualidad más candente (7)

Crowdfunding in Our Climate: A Digital Fundraising Plan of Action
Crowdfunding in Our Climate: A Digital Fundraising Plan of ActionCrowdfunding in Our Climate: A Digital Fundraising Plan of Action
Crowdfunding in Our Climate: A Digital Fundraising Plan of Action
 
UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010UJA Wiener Center Social Media 2-3-2010
UJA Wiener Center Social Media 2-3-2010
 
The Big Picture
The Big PictureThe Big Picture
The Big Picture
 
Charting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc SmithCharting collections of connections in social media, presented by Marc Smith
Charting collections of connections in social media, presented by Marc Smith
 
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and MoreThe 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
The 2019 M+R Benchmarks Study: Online Fundraising, Advocacy, Marketing and More
 
Landing Pages 2.0 Presentation at Search Engine Strategies San Jose
Landing Pages 2.0 Presentation at Search Engine Strategies San JoseLanding Pages 2.0 Presentation at Search Engine Strategies San Jose
Landing Pages 2.0 Presentation at Search Engine Strategies San Jose
 
Uploading Your Own Data Onto v5
Uploading Your Own Data Onto v5Uploading Your Own Data Onto v5
Uploading Your Own Data Onto v5
 

Similar a ESTC 2011 Presentation "Stretching Your Marketing Budget"

Stretch your Marketing Budget: ESTC
Stretch your Marketing Budget: ESTCStretch your Marketing Budget: ESTC
Stretch your Marketing Budget: ESTCTerry Rachwalski
 
Affili@syd 6-08-10 facebook
Affili@syd 6-08-10 facebookAffili@syd 6-08-10 facebook
Affili@syd 6-08-10 facebookMatt Bateman
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...girlsincindy
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Communications 21
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
 
Conversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaConversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
 
Introduction to social media marketing (Oct 2010)
Introduction to social media marketing (Oct 2010)Introduction to social media marketing (Oct 2010)
Introduction to social media marketing (Oct 2010)Luke Mitchell
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping InJulie Dennehy
 
Workshop 3: Social media marketing strategies
Workshop 3: Social media marketing strategiesWorkshop 3: Social media marketing strategies
Workshop 3: Social media marketing strategiesSpecialEyes Group
 
Enhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the WebEnhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the Webharrisonm10
 
Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Tuvel Communications
 
Social Media for Success
Social Media for SuccessSocial Media for Success
Social Media for SuccessCIVIC Digital
 
Social Media Trends and Tips for 2012
Social Media Trends and Tips for 2012Social Media Trends and Tips for 2012
Social Media Trends and Tips for 2012Social Bullets
 
Carbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTCarbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTsociallytim
 
Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3frank barry
 

Similar a ESTC 2011 Presentation "Stretching Your Marketing Budget" (20)

Stretch your Marketing Budget: ESTC
Stretch your Marketing Budget: ESTCStretch your Marketing Budget: ESTC
Stretch your Marketing Budget: ESTC
 
LLS in Social Media
LLS in Social MediaLLS in Social Media
LLS in Social Media
 
Affili@syd 6-08-10 facebook
Affili@syd 6-08-10 facebookAffili@syd 6-08-10 facebook
Affili@syd 6-08-10 facebook
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing Communication
 
Social mediaseminarriverside
Social mediaseminarriversideSocial mediaseminarriverside
Social mediaseminarriverside
 
Digital marketing workshop 2013
Digital marketing workshop 2013Digital marketing workshop 2013
Digital marketing workshop 2013
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010
 
Digital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social mediaDigital Marketing 101 for Arts Presenters: Being social with social media
Digital Marketing 101 for Arts Presenters: Being social with social media
 
Conversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaConversion vs Conversation: Tracking Your Company's Impact on Social Media
Conversion vs Conversation: Tracking Your Company's Impact on Social Media
 
Introduction to social media marketing (Oct 2010)
Introduction to social media marketing (Oct 2010)Introduction to social media marketing (Oct 2010)
Introduction to social media marketing (Oct 2010)
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping In
 
Workshop 3: Social media marketing strategies
Workshop 3: Social media marketing strategiesWorkshop 3: Social media marketing strategies
Workshop 3: Social media marketing strategies
 
Enhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the WebEnhancing Nonprofits Presence on the Web
Enhancing Nonprofits Presence on the Web
 
Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012Doing More With Less: Social Media Trends and Tips for 2012
Doing More With Less: Social Media Trends and Tips for 2012
 
Social Media for Success
Social Media for SuccessSocial Media for Success
Social Media for Success
 
Socially Enterprising
Socially EnterprisingSocially Enterprising
Socially Enterprising
 
Social Media Trends and Tips for 2012
Social Media Trends and Tips for 2012Social Media Trends and Tips for 2012
Social Media Trends and Tips for 2012
 
Carbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENTCarbon Outreach Training - SM4SOCENT
Carbon Outreach Training - SM4SOCENT
 
Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3
 

Más de The International Ecotourism Society (TIES)

ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...
ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...
ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...The International Ecotourism Society (TIES)
 
ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...
ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...
ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...The International Ecotourism Society (TIES)
 
ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...
ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...
ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...The International Ecotourism Society (TIES)
 
ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...
ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...
ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...The International Ecotourism Society (TIES)
 
ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...
ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...
ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...The International Ecotourism Society (TIES)
 
ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...
ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...
ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...The International Ecotourism Society (TIES)
 
ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...
ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...
ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...The International Ecotourism Society (TIES)
 

Más de The International Ecotourism Society (TIES) (20)

International Voluntourism Guidelines for Commercial Tour Operators
International Voluntourism Guidelines for Commercial Tour OperatorsInternational Voluntourism Guidelines for Commercial Tour Operators
International Voluntourism Guidelines for Commercial Tour Operators
 
The International Ecotourism Society (TIES) Sponsorship Menu
The International Ecotourism Society (TIES) Sponsorship MenuThe International Ecotourism Society (TIES) Sponsorship Menu
The International Ecotourism Society (TIES) Sponsorship Menu
 
ESTC 2011 Presentation by Alex Khajavi, Nature Air, Costa Rica
ESTC 2011 Presentation by Alex Khajavi, Nature Air, Costa RicaESTC 2011 Presentation by Alex Khajavi, Nature Air, Costa Rica
ESTC 2011 Presentation by Alex Khajavi, Nature Air, Costa Rica
 
ESTC 2011 Presentation by Dr. Emory Campbell, Gullah Heritage
ESTC 2011 Presentation by Dr. Emory Campbell, Gullah HeritageESTC 2011 Presentation by Dr. Emory Campbell, Gullah Heritage
ESTC 2011 Presentation by Dr. Emory Campbell, Gullah Heritage
 
ESTC 2011 Presentation by Todd Ballantine, Hilton Head Island, SC
ESTC 2011 Presentation by Todd Ballantine, Hilton Head Island, SCESTC 2011 Presentation by Todd Ballantine, Hilton Head Island, SC
ESTC 2011 Presentation by Todd Ballantine, Hilton Head Island, SC
 
ESTC 2011 Presentation by Scott Liggett, Beach Renourishment
ESTC 2011 Presentation by Scott Liggett, Beach RenourishmentESTC 2011 Presentation by Scott Liggett, Beach Renourishment
ESTC 2011 Presentation by Scott Liggett, Beach Renourishment
 
ESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
ESTC 2011 Presentation by Justin Ellis, O2 Planning + DesignESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
ESTC 2011 Presentation by Justin Ellis, O2 Planning + Design
 
ESTC 2011 Presentation by Glenn Jampol, Costa Rica Climate-Friendly Destination
ESTC 2011 Presentation by Glenn Jampol, Costa Rica Climate-Friendly DestinationESTC 2011 Presentation by Glenn Jampol, Costa Rica Climate-Friendly Destination
ESTC 2011 Presentation by Glenn Jampol, Costa Rica Climate-Friendly Destination
 
ESTC 2011 Presentation by Krisztian Vas, University of Waterloo, Birding Trail
ESTC 2011 Presentation by Krisztian Vas, University of Waterloo, Birding TrailESTC 2011 Presentation by Krisztian Vas, University of Waterloo, Birding Trail
ESTC 2011 Presentation by Krisztian Vas, University of Waterloo, Birding Trail
 
ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...
ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...
ESTC 2011 Presentation by Serge Rajaobelina, FANAMBY, Wildlife Conservation a...
 
ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...
ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...
ESTC 2011 Presentation by Phill Sarnoff and Dr. Kelly Bricker, Biodiversity a...
 
ESTC 2011 Presentation by John Salazar, Hilton Head Island Green Survey
ESTC 2011 Presentation by John Salazar, Hilton Head Island Green SurveyESTC 2011 Presentation by John Salazar, Hilton Head Island Green Survey
ESTC 2011 Presentation by John Salazar, Hilton Head Island Green Survey
 
ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...
ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...
ESTC 2011 Presentation by Lindsay Usher and Dr. Deborah Kerstetter, Pennsylva...
 
ESTC 2011 Presentation by Kelly Bricker, Rivers Fiji, Lease for Conservation
ESTC 2011 Presentation by Kelly Bricker, Rivers Fiji, Lease for ConservationESTC 2011 Presentation by Kelly Bricker, Rivers Fiji, Lease for Conservation
ESTC 2011 Presentation by Kelly Bricker, Rivers Fiji, Lease for Conservation
 
ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...
ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...
ESTC 2011 Presentation by Hunter McIntosh, The Boat Company, Coastal Conserva...
 
ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...
ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...
ESTC 2011 Presentation by Celia Benton, Cornell University, Destination Manag...
 
ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...
ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...
ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Managemen...
 
ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...
ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...
ESTC 2011 Presentation by Pauline MacLeod Farley, Hope Island Light House Pro...
 
ESTC 2011 Presentation by Irene Lane, Greenloons, Alonissos
ESTC 2011 Presentation by Irene Lane, Greenloons, AlonissosESTC 2011 Presentation by Irene Lane, Greenloons, Alonissos
ESTC 2011 Presentation by Irene Lane, Greenloons, Alonissos
 
ESTC 2011 Sonya Graci, Ryerson University, Aboriginal Tourism in Canada
ESTC 2011 Sonya Graci, Ryerson University, Aboriginal Tourism in CanadaESTC 2011 Sonya Graci, Ryerson University, Aboriginal Tourism in Canada
ESTC 2011 Sonya Graci, Ryerson University, Aboriginal Tourism in Canada
 

Último

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 

Último (20)

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 

ESTC 2011 Presentation "Stretching Your Marketing Budget"

  • 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011) , held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email info@ecotourism.org | tel +1 202 506 5033
  • 2.
  • 3.
  • 4.
  • 5. PR: Spark Interest via Active Language SEEtheWILD Swim with turtles and touch a whale on your next vacation. Like us and learn about eco-friendly adventure travel.
  • 6. Ads: Tell Your Story Visually
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16.

Notas del editor

  1. 57% of people have joined a social network 73% of active online users have read a blog More than 400 million Facebook users 13 Billion photos on Facebook and Flickr 161 Million visits per month on Twitter 133 Million blogs