1. Linus Gregoriadis
Research Director, Econsultancy
State of Display
linus@econsultancy.com
http://econsultancy.com 17 September 2012
Twitter: @LinusGreg

2. Sample presentation
Please download the full version from:
http://econsultancy.com/reports/online-display-
growth-complexity-and-integration

3. | 3 | State of Display – OMMA Display, London, 17 September 2012

4. Growth
Complexity
Integration
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5. The global display advertising
market will reach $32.9bn this year.
Expected to increase to 41% of
internet advertising by 2014.
(Source: ZenithOptimedia)
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6. Facebook launches RTB for advertisers
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7. “If you want to reach the masses,
you still have to use television”
51% of marketers disagree with this
statement
Source: Econsultancy / Adobe Quarterly Digital Intelligence Briefing, July 2011
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8. The RTB ecosystem
Source: Econsultancy, Real-Time Bidding Ecosystem
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9. Consumers expect a personalised,
seamless experience across every
channel
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10. Related Econsultancy content
 Real-Time Bidding Buyer’s Guide
http://econsultancy.com/reports/rtb-buyers-guide
 Real-Time Bidding Ecosystem (infographic)
http://econsultancy.com/reports/real-time-bidding-ecosystem
 Best Practices in Digital Display Advertising
http://econsultancy.com/reports/best-practices-in-digital-display-advertising
 Cross-Channel Marketing Report
http://econsultancy.com/reports/cross-channel-marketing-report
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system, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2012.
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