1. The bottom line

2. Reminder: report / grading
Part of the grade is based on a critique
Start thinking about what to write your critique about.
i.e. check the “news”
get an opinion
think about how to put you opinion across
What I’m going to be looking at...
You understanding what is happening
You understanding the strategic intent (of the firm)
You having an educated opinion on the choosen strategy

3. for example:
New earningsmodels used by new businesses
How does Costa Crociere react to the accidents with their ships
Apple’s unorthodox business strategies
Kodak’s restart
etc.

4. So far: Recap

5. Iterations: Customer insight

7. A B C
A!
A! that gives you B
A! the B without C
A! the anti - C
Lili Sukirman: value proposition workshop, Happen 2011

8. http://blog.8thcolor.com/2011/08/who-are-our-posible-customers/empathy_map/

9. XPLANE
Helps relieve bias by shifting the perspective
Helps to deeply understand who possibly are our customers
Helps to understand their enviroment
Helps to find opportunities
Helps to match value proposition with the customers perspective

10. So... what’s going on in the heads of your
customers?

11. Creating value out of insight

12. V=P*S*T

13. What is the
problem?
Does the
customer see it
as you do?
V=P*S*T
Is your solution
the one they’re
looking for?

15. Coherent design Observations
Gain
Gain
creators
Pain
Pain
relievers
Value proposition Customer insight
http://www.businessmodelalchemist.com/2012/01/the-customer-value-canvas-v-0-8.html

16. Exercise: connect the dots

17. assignment
Next time we’ll be looking at a method for (pre) calculating value
Consolidate the outcomes of this session.
What are the most attractive pains/gains to work on?
How would that value proposition work?
Think of a subject for your critique. Check with me next time you
see me...