3. The Giving Landscape is Changing
• Donor’s giving habits are changing
– Donors are turning to online giving more and more
– Online giving platforms have been wildly successful
• DonorsChoose.org
• Kiva.org
• Kickstarter.com
• Donor’s preferences are changing
– More frequent, smaller gifts
– Desire for transparency as to the impact of gifts
– Restricted giving over unrestricted giving
6. What is power2give?
• Online marketplace for cultural projects
• Opportunity to match donor interests and
passions to projects in the community
• Fundraising and marketing tool
• Personalized solicitations that leverage
technology and social media
7. What is power2give?
Projects posted by
Cultural Organizations
Posting organizations Projects promoted
thank and engage through personal
donors in new projects solicitations
Donors share passion
Donors contribute to
for projects through
specific projects
social media
8.
9. Why power2give?
• Acknowledges donor trends
– More frequent, smaller gifts
– Utilization of online tools
– Desire for transparency as to the impact of gifts
– Restricted giving over unrestricted giving
• Cultural consumers have less overlap with
cultural donors than expected
10. Other Croudfunding Platforms
• Dozens, but most popular:
– Kickstarter – for profit and non-profit
– IndieGoGo – “campaign” based
– Donors Choose – classroom projects
– US Artists – individual artists projects
• None of these platforms
– Is designed specifically for non-profit cultural sector
– Relies on local or regional host organization to
support platform
– Has matching sponsor capability
11. CrowdFunding Marketplace
p2g has advantages which point to potential opportunities
• Niche market
• Nonprofit structure
• Targets nonprofit
project postings
Niche Broad
Sector Focus
12. How Is It Different?
• Site designed for fundraising and marketing with
built in tools to train and share best practices in
marketing and promotion
• Incorporates matching and challenge grants to
incent compelling projects and individual giving
• Nonprofit platform
• Gift card functionality can drive personal
philanthropy as well as corporate employee
recognition plans
13. Who Can Post?
• Registered 501(c)3 organization, State Solicitation
license
• Posting eligibility policies determined by local host
– In Charlotte:
– Projects that advocate history, science, arts, and culture
– Located within Mecklenburg County
– Received a grant from ASC within the last five years
• Also possible: posting arts-related projects by non-
arts orgs
– e.g. Boys & Girls Club art camps
14. What Does it Cost to Post?
• Administrative fee of deducted from gifts to cover –
determined by host organization – generally 12%
- Credit card charges
- Web hosting
- Marketing and promotions
- Transaction processing
• Posting organizations may choose to include this cost
in the amount of the project
17. National Expansion
Implemented
Charlotte, NC | Greensboro, NC
Kentucky & So. Indiana | Madison, WI
Miami, FL | Winston – Salem, NC
Houston, TX | Atlanta, GA
Committed
Broward County, FL | Fayetteville, NC
NC Statewide | Eau Claire WI
Raleigh NC | Durham NC
Negotiation/Exploratory
Birmingham, AL | Cincinnati, OH
Denver, CO | Detroit, MI | Fairfax, VA
Indianapolis, IN | Kansas City, MO
Los Angeles, CA |Memphis, TN
New York City, NY | Philadelphia, PA
Pittsburgh, PA | St. Louis, MO
Salt Lake City, UT | San Jose, CA
18. power2give Keys to Success
• Eau Claire Regional Arts
Center promotes site and
obtains matching funds Donors
• Cultural organizations
post compelling projects
Cultural Partners
• Organizations promote
projects to cultural
power2give.org Platform
constituencies
• Donors make gifts to
projects and invite others
to do the same
19. Process Summary
• Posting Organizations submit compelling projects
• ECRAC screens, approves, and posts projects
• Organizations promote their projects
• Donors make gifts within project funding window
(typically 90 days)
• power2give.org and organizations thank donors
• Organizations are provided donor data and funds
• Organizations share project success with donors
Camille: Thank you for being here Our hope for today is that you leave - excited about this new opportunity - anxious for it to go live - and with most of your logistical questions answeredExplanation of why this might be an opportunity for Montgomery County – how Suzan came to hear about it
Perry: Unrestricted giving is still desired but giving donors an opportunity for restricted giving is needed to capture the greatest potentialExamples of success seen by other online sites: - DonorsChoose received $1 million gift last fall to fund all projects in the state of California - Kickstarter project just raised $1 million in entrepreneurial investment
Perry:Define cultural patron vs. cultural consumerCultural consumers have less overlap with cultural donors than expected There is a huge untapped market right now that traditional fundraising methods are not picking upMany of you include your patrons in your annual fund drive solicitations but those requests are not converting as many donors as we all would like
Perry: Enter power2give.org as the culmination of that year-long planning and implementation phase
Perry:So, what is it? (see slide)Important to know what it is not….Not a grant making platformNot ASC’s fundraising platform but the cultural sector’sNot a replacement to current fundraising strategies but an addition
Scott:So, what is it? (see slide)Important to know what it is not….Not a grant making platformNot ASC’s fundraising platform but the cultural sector’sNot a replacement to current fundraising strategies but an addition
Perry: Who will this appeal to versus our normal fundraising base?(Walk through each ring of the circle)
Perry: How will this be different in all of the different online giving platforms that are out there?How many are familiar with DonorsChoose (Show of hands) - DonorsChoose is dedicated to the postings by teachers - p2g is dedicated to the postings by cultural organizationsDifferentiators - major gifts for matching funds
Perry:The first and most important question is Who Can Post projects to the site.Artists Explanation
Perry:Before we go to the site, a couple of key acknowledgementsettain groupWray WardNow that you know the who and the what, let’s open up the site and walk through some other questions you might have
Perry:The Keys to Success are the root of a solid partnership between cultural partners, donors and the power2give platform.Before we dive too deep into the site and the success of it, let’s take a few steps back and talk about the basics of the site and some questions you in the audience might be having …
