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20120925美日電子書分享
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2012年美國紐約書展及日本東京電子書展的分享
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20120925美日電子書分享
1.
美、⽇日電⼦子書展分享
龐⽂文真 Readmoo電⼦子書店總經理 TDPF 顧問 2012.09.25
2.
美國電⼦子書展 • self publishing
(cover design) • e-singles • giveaway (discovery) • ebook is new normal • social network
3.
4.
5.
self publishing (cover)
6.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
7.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
8.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
9.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
10.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
11.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
12.
• 了解讀者要什麼,⽴立刻寫出來給他們 • ⾃自助出版或(紐約)出版社出版,對讀
者來說,似無區別 • 甜蜜價格:$2.99 (40,000 words) and $4.99 - $5.99 (65,000 - 80,000 words) • 其他可能性:Audio, foreign ebooks, film/ TV... • ⼀一切⾃自⼰己來,真的很費⼒力、費時
13.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Andrew_Rhomberg.pdf
14.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
15.
Text from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
16.
e-singles
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
17.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
18.
誰在做? • 傳統出版社 • 報紙/雜誌 •
新創公司 • Amazon • 獨⽴立作家
19.
傳統出版社 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
20.
21.
22.
http://www.youtube.com/watch?feature=player_detailpage&v=9LGHo6-SGR0
23.
報紙/雜誌 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
24.
Harvard Business Review
Press
25.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
26.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
27.
哪些內容適合? • ⼩小說 • 深度新聞報導、分析 •
個⼈人記錄、觀點、回憶錄 • 實⽤用內容(減肥、學習......)
28.
如何產⽣生? • 就寫啊 (Original) •
改寫/重⽣生:雜誌和報紙內容
29.
在哪販售? • 各e-bookstore (Amazon/Apple/Nook/Kobo...) •
⾃自⽴立⾨門⼾戶的新創網站和作者⾃自⼰己的網站 • Apps
30.
31.
Kindle Singles • 最⼤大:2011年⼀一月開始,236個作品。約
每週三件新作品。 • 賣出200萬次 • (作者)⾃自助上傳;編輯幫忙 • 原⽣生:編輯、封⾯面設計、封⾯面⽂文案 • 特案推廣⾏行銷
32.
價格區間 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
33.
Apple’s Quick Reads
34.
35.
36.
37.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
38.
為何要做?好處? • 報紙/雜誌的特刊:增加收⼊入 • 出版社:
• 為持讀者在下⼀一本新書出來前的熱度 • 有些內容,此⼀一時也,彼⼀一時也 • 增加收⼊入,往上upsell,往下free
39.
giveaway (discovery)
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
40.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
41.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
42.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
43.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
44.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
45.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
46.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
47.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
48.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
49.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
50.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
51.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
52.
從送書開始,不斷地利⽤用各種⽅方式,來創造話 題,讓潛在讀者接觸到,最後,買下。
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
53.
54.
55.
56.
57.
58.
ebook is new
normal
59.
60.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
61.
http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
62.
social network
63.
64.
其他... ...
65.
66.
67.
68.
69.
70.
71.
⽇日本電⼦子書展 • kobo x
樂天(Rakuten) • epub3 • ebook in browser • ebook is new normal • telco getting small
72.
from:Voyager
73.
Kobo x 樂天
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
epub3
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
109.
ebook in browser
110.
111.
112.
113.
114.
115.
網路連線,可以更新
116.
117.
118.
119.
ebook is new
normal
120.
121.
122.
123.
其他... ...
124.
125.
126.
127.
謝謝⼤大家!
128.
from: Readmoo電⼦子書店粉絲⾴頁 https://www.facebook.com/media/set/?set=a.211492255647986.50893.179874532143092&type=1
129.
130.
131.
參考資料 • 美國: IDPF’s
website, Digital Book 2012 program (http://idpf.org/digital-book-2012/ program) • ⽇日本:EPUB3 IDPF Conference (http:// www.voyager.co.jp/archive/ speaking_sessions/index.html)