Adding Social Media to Your Marketing Strategy
•Descargar como PPT, PDF•
0 recomendaciones•640 vistas
![ADDING SOCIAL MEDIA TO YOUR MARKETING STRATEGY ,[object Object],[object Object],[object Object],6/24/2010 Social Media for Coronado Schools Foundation](https://image.slidesharecdn.com/eda-social-media-presentation-62310-1286474909-phpapp01/85/Adding-Social-Media-to-Your-Marketing-Strategy-1-320.jpg)
![Overview ,[object Object],[object Object],[object Object],[object Object],6/24/2010 Social Media for Coronado Schools Foundation](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (8)
Similar a Adding Social Media to Your Marketing Strategy
Similar a Adding Social Media to Your Marketing Strategy (20)
Más de Emily Davis Consulting
Más de Emily Davis Consulting (20)
Adding Social Media to Your Marketing Strategy
- 4. What are your fears? 6/24/2010 Social Media for Coronado Schools Foundation
- 8. Websites 6/24/2010 Social Media for Coronado Schools Foundation
- 13. Facebook Groups and Pages 6/24/2010 Social Media for Coronado Schools Foundation
- 16. LinkedIn Home Page 6/24/2010 Social Media for Coronado Schools Foundation
- 17. Profiles and Recommendations 6/24/2010 Social Media for Coronado Schools Foundation
- 18. Companies and Job Postings 6/24/2010 Social Media for Coronado Schools Foundation
- 20. Questions 6/24/2010 Social Media for Coronado Schools Foundation
- 27. Sample Blog 6/24/2010 Social Media for Coronado Schools Foundation
- 30. Find, Follow, and Share 6/24/2010 Social Media for Coronado Schools Foundation
- 32. Questions 6/24/2010 Social Media for Coronado Schools Foundation
- 34. Social Media Plan and Process 6/24/2010 Social Media for Coronado Schools Foundation
- 39. Investing in Social Media 6/24/2010 Social Media for Coronado Schools Foundation
- 42. Questions 6/24/2010 Social Media for Coronado Schools Foundation
Notas del editor
- EDA Consulting
- Experience with social media – new, some experience, advanced Everyone is going to be at a different place in their experience with social media, so please be patient and save your questions until the end of each section. If I don’t get to everyone’s questions email me and I will respond individually with an answer. EDA Consulting
- User-driven – it is important to have as many people in the organization engaged in understanding the tools. The more people who are engaged in the communication, the more ambassadors you have. Web 1.0 – refers to email lists: listservs and e-newsletters As I tell people, you learned how to use this crazy thing called “e-mail,” so even though the strategies and tools might feel foreign you may learn to love it over time! EDA Consulting
- That’s for the younger generations. I don’t have time to learn. It’s too complicated. I’m not tech savvy. Not sure what to DO with it. Our current strategies work just fine. We don’t know how to use “it.” I’m worried about my privacy. I use some social media and it won’t work. What are some comments you’ve heard about social media, particularly as it relates to using social media? Lisa Parker from the Lawrence Welk Family Foundation just shared in a session how her mom, Shirley Fredricks, was on Facebook before she was…Shirley actually encouraged Lisa to start using it. DON’T MAKE ASSUMPTIONS! My mom was watching MTV and playing Nintendo before I ever was. The whole point to social media is that it is EASY and ACCESSIBLE…young people who use it need/want something that is quick and simple. Maybe the current strategies work, but they will be outdated pretty quickly as technology continue to evolve. Social media is here and it will continuing growing and evolving so it make sense to learn about it and use it now. EDA Consulting
- Build networks and community Build relationships and trust – at a distance Build base of support/community and gather contact info Tell your story – Put a face and a personality to your work Share information and resources quickly Promote brand and cause Transparency Social and professional networking Prospecting Get feedback Promote causes and connections – viral marketing Cost effective and green Cross city, state, national, and int’l boundaries Open the door to collaboration opportunities Share resources and enhance collaboration Test ideas Andy Goodman speaks in depth about the importance of telling your organization’s story; this is the hallmark of good communications and draws people in closer to your work – helps them build a personal connection and relationship to what you do. Social media = viral recommendations EDA Consulting
- The new technology and information is going to happen whether you are a part of it or not. It’s important that you consider this as a tool. Learning how to use technology now will help as it continue to develop and advance…the longer you wait the harder it will get. There are ways to protect information, but having so much access is a risk. If you think your personal information isn’t already out there you are wrong. Just be smart about managing the information. Maintenance EDA Consulting
- This is really all about communications, so people need to plan, but also be flexible. Create a strategy, but know that these technologies are so new that they often don’t have hard research behind them. Think of them as an entrepreneurial effort. EDA Consulting
- All social media should drive back to the website. EDA Consulting
- EDA Consulting
- Not discussing MySpace because that is becoming filled with porn, etc. and is less reliable in some ways. It’s a less credible resource. Fastest growing group of people using FB are people over the age of 35…these are the next generation of philanthropists. VERY popular among stay at home moms. 40 million people on Facebook Does anyone know how FB started? Mark Zuckerberg founded this for students in the education system EDA Consulting
- “ Friend” has now become a verb too! Examples of how social networking is becoming popular to other groups: Change.org = social networking site dedicated to causes. Stayclassy.org = social networking for fundraising - Care2 = social network consisting of more than 7 million activists…”largest online community of people passionate about making a difference.” EDA Consulting
- Personal profile – I have created personal profiles for organizations because it is easier to link to Twitter and keeps it separate from your profile. All you need is a separate email address. Posting to a group/Page frequently is what creates the viral marketing. Membership restrictions – make sure you approve people in the beginning until you become more comfortable. Facebook has had matching fundraising opportunities where nonprofits have been able to raise thousands of dollars. EDA Consulting
- Prefer fan pages because you can advertise and share information with a wider audience. Problem is that neither a group nor a fan page links with a twitter YET. Twitter only links with a personal profile. Pages – any posts show up in people’s news feeds EDA Consulting
- Ask people to provide recommendations for you. Post information on News Feeds and Ask Questions to generate discussion. Walk through each tab, applications, and connections. Great place for recommendations. GO TO BoardSource, Philanthropy Network EDA Consulting
- How many of you blog? Or read blogs? EDA Consulting
- Connect a blog to stories about your organization and post the links to Facebook groups, LinkedIn groups, Twitter. Is your blog going to be open to anyone or are you going to have it closed for privacy? EDA Consulting
- Especially good for marketing folks who are looking to sell something. EDA Consulting
- I like blogging better than e-newsletters… Some people use them for their main websites – can make it as simple or sophisticated as you like. Start with an internal blog before starting one that you share with your donors. Readers are able to comment and share information Use resources like Feed Burner, Feed Blitz and Google analytics Some groups and campaigns can provide a platform where supporters can operate their own blogs through that org or campaign (Obama is a good example of this) EDA Consulting
- Simple: Just follow the instructions You can schedule blog posts; you can email the blog posts right to the blog Vlog= video blog Plog = photo blog Moblog = mobile blog (?) Create widgets to share your blog = icon that is in html code which will link to your blog (blidget) Examples: Nonprofit Consulting Cafe EDA Consulting
- Every time you post a comment on another blog it links back to yours. I am a guest blogger for NP2020, NCNA, BlogHer and others…helps to promote my cause and my knowledge. Blogging makes your org more transparent and responsive….new structure! EDA Consulting
- People have short attention spans and this is a good way to get out short, quick messages often. As your following grows, be sure to go back and follow people relevant to your cause, work, etc. Become an expert in your topic area by sharing unique posts as well as retweets. Learn who is reliable over time. Can link Twitter to company’s FB profile through a FB Twitter app or Ping. EDA Consulting
- Twibes - A twibe is a group of Twitter people with a common interest EDA Consulting
- EDA Consulting
- EDA Consulting
- Have policies on using social media – always reserve the right to ask someone to leave a group. Define the purpose for the social media tool to fall back on in case there is a problem. EDA Consulting
- Cost – Care2 determined that its per-friend acquisition cost on MySpace was $12.27 Rinse and repeat EDA Consulting
- Use as a point of entry like you would with small testing Social media is a TOOL…no THE tool. Has to be used in conjunction with other strategies. Since social media is SO new there is limited information about its statistical effectiveness, but the anecdotal stories are promising and encouraging. Many orgs block social media – can’t share your story this way. EDA Consulting
- EDA Consulting
- Use strategy to build from where you are. EDA Consulting
- EDA Consulting