The 4 pillars of retail engagement and gives practical advice on how to meet them, based on thousands of hours of focus groups. This presentation was delivered live April 17, 2015.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
Bringing the Story to Life: Why and How to Build Internal Audiences that Crea...Carla Johnson
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for customers, prospects and other groups. This Content Marketing World session shows why and how to plan, structure and manage content creation for internal audiences in the same way that it’s done externally.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
Inspiration for Marketers: 10 Inspiring Posts from Influencers on LinkedIn LinkedIn
Take a break with inspirational thoughts on creativity from some of the top LinkedIn Influencers in the field of marketing.
As an added bonus, check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education, and content curation.
CMI’s first Executive Forum: Research and results
In May of this year, CMI held its first Executive Forum. For this event, we brought 40 senior-level marketers from large brands together to address the present and future state of enterprise content marketing. During a series of exercises, presentations, and candid discussions, participants shared the challenges they face, discussed potential roadblocks to success, and predicted the victories they see on the horizon — both large and small.
We’ve compiled an executive summary from the proceedings of this Forum — The State of Enterprise Content Marketing: 2014, which we are proud to be able to share with the whole CMI audience. Over the coming weeks this will be followed by two additional reports, based on the qualitative research we conducted with a broader group of content marketing professionals prior to the Executive Forum.
You might notice that our report asks more questions than it answers. Its goal (as was the case for the Forum itself) is not to provide pat answers to complex issues but, rather, to report on the insights and challenges that participants shared and to help us at CMI frame our larger goals for the issues we want to cover.
Neither the Executive Forum Report nor our ensuing research would have been possible without the generous contributions of the 2014 Executive Forum members (who are credited in the Report). However, their presence at the event — and their inclusion in this report — is not a tacit endorsement of any of the ideas presented.
Ultimately, the discussions that took place at the forum will serve as our “stake in the ground” moving forward. And as we work toward re-engineering marketing processes more broadly, we will consider it a waypoint for our ongoing journey.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
Bringing the Story to Life: Why and How to Build Internal Audiences that Crea...Carla Johnson
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for customers, prospects and other groups. This Content Marketing World session shows why and how to plan, structure and manage content creation for internal audiences in the same way that it’s done externally.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
Inspiration for Marketers: 10 Inspiring Posts from Influencers on LinkedIn LinkedIn
Take a break with inspirational thoughts on creativity from some of the top LinkedIn Influencers in the field of marketing.
As an added bonus, check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education, and content curation.
CMI’s first Executive Forum: Research and results
In May of this year, CMI held its first Executive Forum. For this event, we brought 40 senior-level marketers from large brands together to address the present and future state of enterprise content marketing. During a series of exercises, presentations, and candid discussions, participants shared the challenges they face, discussed potential roadblocks to success, and predicted the victories they see on the horizon — both large and small.
We’ve compiled an executive summary from the proceedings of this Forum — The State of Enterprise Content Marketing: 2014, which we are proud to be able to share with the whole CMI audience. Over the coming weeks this will be followed by two additional reports, based on the qualitative research we conducted with a broader group of content marketing professionals prior to the Executive Forum.
You might notice that our report asks more questions than it answers. Its goal (as was the case for the Forum itself) is not to provide pat answers to complex issues but, rather, to report on the insights and challenges that participants shared and to help us at CMI frame our larger goals for the issues we want to cover.
Neither the Executive Forum Report nor our ensuing research would have been possible without the generous contributions of the 2014 Executive Forum members (who are credited in the Report). However, their presence at the event — and their inclusion in this report — is not a tacit endorsement of any of the ideas presented.
Ultimately, the discussions that took place at the forum will serve as our “stake in the ground” moving forward. And as we work toward re-engineering marketing processes more broadly, we will consider it a waypoint for our ongoing journey.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
How can you create remarkable content experiences and more scalable content processes? Over the last year, Robert Rose has been sharing exclusive insights in a weekly CMI newsletter, Content Strategy for Marketers. These conversations include current concepts that struck him as interesting; new ideas, big and small; near-term and long-range views of our industry; and more. Following are some of the discussion points you might find to be particularly helpful as you navigate the ins and outs of developing, implementing, and executing a successful content strategy. Use them as signposts to keep your efforts on track, or simply to inspire conversations on the role that content strategy should be playing in your own organization.
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Presentation on the future of retail which I gave at InRetail.
Talking about:
The third industrial revolution:
World of DIY/P2P
World of the Makers
World of Personal Technology
The Mall is Dead: Who Killed It, Why It's Not Coming Back and What's Next for...Suong Nguyen
The Mall is Dead, the second SlideShare in a series exploring the future of retail from North American Properties - Atlanta (NAP), examines the decline of malls and how the hottest retail and restaurant concepts are increasingly choosing walkable, urban mixed-use locations instead of malls.
The first SlideShare in The Future of Retail series, “The Secret Sauce: Why Retail and Mixed-Use Projects Need Local Chefs,” was launched at the International Council of Shopping Centers (ICSC) RECon Convention in Las Vegas last month.
Youtility - Why Smart Marketing is About Help Not HypeJay Baer
The executive summary of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book from Jay Baer that shows how companies can use truly, inherently useful marketing to win customer attention and loyalty. This presentation includes 14 exclusive summary videos from Jay Baer.
Services and Stories - why marketing and product innovation need to play niceAndy Whitlock
I gave this talk at the Google Firestarters event in London on 17th September 2014. It’s a personal tale about my transition from marketing to product innovation and an attempt to talk sense about why they’re different and why they need each other.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptJay Baer
Exclusive free excerpt of Youtility: Why Smart Marketing is About Help not Hype, the new marketing book by Jay Baer. The difference between helping and selling is only two letters, but those two letters make all the difference. What if your marketing was so useful, people would pay for it?
This overview is informed greatly by the discussion at our Executive Forum in March 2015, but it also is
the culmination of our observations from Content Marketing World 2014 and our advisory client work in
the past year.
Our objective is to report on the key challenges faced by marketers, the vital insights being realized, and
the general health of content marketing as a strategic business approach. As was the case last year, this overview ultimately asks more questions than it answers; our goal is not to settle debates or provide trite answers to complex business challenges, but to update and inform.
At the two-day Executive Forum, CMI leaders and senior marketing executives from more than 30 enterprise brands came together to collaborate and to discuss and report on their own organizations’ efforts in integrating content marketing as a strategic approach.
The extraordinary insights and the identification of challenges could not have been possible without the
generous contributions of this forum class, as well as last year’s forum participants. Their input doesn’t represent their tacit endorsement of the ideas, but as a collective group they are responsible for the value contained in this report.
How can you create remarkable content experiences and more scalable content processes? Over the last year, Robert Rose has been sharing exclusive insights in a weekly CMI newsletter, Content Strategy for Marketers. These conversations include current concepts that struck him as interesting; new ideas, big and small; near-term and long-range views of our industry; and more. Following are some of the discussion points you might find to be particularly helpful as you navigate the ins and outs of developing, implementing, and executing a successful content strategy. Use them as signposts to keep your efforts on track, or simply to inspire conversations on the role that content strategy should be playing in your own organization.
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
Presentation on the future of retail which I gave at InRetail.
Talking about:
The third industrial revolution:
World of DIY/P2P
World of the Makers
World of Personal Technology
The Mall is Dead: Who Killed It, Why It's Not Coming Back and What's Next for...Suong Nguyen
The Mall is Dead, the second SlideShare in a series exploring the future of retail from North American Properties - Atlanta (NAP), examines the decline of malls and how the hottest retail and restaurant concepts are increasingly choosing walkable, urban mixed-use locations instead of malls.
The first SlideShare in The Future of Retail series, “The Secret Sauce: Why Retail and Mixed-Use Projects Need Local Chefs,” was launched at the International Council of Shopping Centers (ICSC) RECon Convention in Las Vegas last month.
How Macy's does Mobile: Deepening Retail Engagement with SalesforceDreamforce
Customer apps are the sharp tip of the spear when it comes to customer engagement. Learn how one of the world's leading retailers, Macy's, provides a personalized and relevant brand experience for consumers across every channel for both Macy's and Bloomingdales' brands. Hear how Salesforce allows Retailers to build engaging customer apps 50% faster with Heroku Enterprise.
Watch the video: http://bit.ly/1KmAgkS
A presentation on the latest concepts and trends and how the affect consumer behavior and marketing strategy. References to interesting examples and sources.
Explore how mobile technology is changing customer experiences, in-store engagement, and retail strategies in this concise deck, courtesy of SAP and TechValidate.
CX2016: Transform Retail Customer Engagement Across Every ChannelMaria Humphrey
In today’s connected world, every customer interaction matters. Hear first hand how The Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement through both on-line and in-store. Learn how to make the most of every shopper touchpoint to create loyal brand advocates.
2016 Retail Pro Americas Summit in Las Vegas. Presentations by Mike Montrose of UniteU and Jenna Flateman-Posner of Clutch.
With advances in retail technology, omnichannel is no longer just talk, and retailers everywhere are building their strategy to capitalize on higher spending and lifetime values of consumers who shop across multiple channels. While the terms of omnichannel offerings will vary between companies, successful omnichannel strategies all include 5 fundamental pieces. See the 5 critical components to omnichannel and hear from the tech experts on how you can:
Unify data across channels for a complete view of your customer
Automate your operations for smarter, more efficient fulfillment
Recognize your shoppers and help them buy from you at any touchpoint.
When was the last time you we wowed by the customer service you received. This presentation will provide you with 10 crucial tips that will help you improve your overall customer service experience to your customer base.
It costs 5-15 more to acquire a new customer than it does keeping an existing one - that's why having an unforgettable customer service experience matters.
Also, I've published a book about providing that experience and how you can keep your customers happy and delighted with your service.
Oplægget blev holdt ved InfinIT-arrangementet "Centimeterpræcis sporings- og positioneringsteknologi", der blev afholdt den 20. juni 2011. Læs mere og se videoer fra arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/centimeterpraecis_sporings-_og_positioneringsteknologi.htm
Getting Toys to Play with Apps--Past present & futureBeth Marcus
These are the slides from my talk at Digital Kids in SF. Looking back over 20 years from the founding of VR to today and talking about what we've learned and how to create new toys & apps that "end the reign of the screen zombies"
In game advertising experiment for Mobile VR using the VadR platform. Includes conclusions on possible best practices for future implementation and potential earnings using this method.
Metrología y Calibración de Equipo BiomédicoINBIOCOP SAS
En aras de prestar un servicio integral a nuestros clientes hemos estructurado en nuestra empresa la Unidad de Metrología y Calibración de Equipos Biomédicos e Instrumentos de Medición acorde con las normas ISO 17025, ISO 10012, GTC51 y demás guías metrológicas aceptadas por la OIML, dentro del marco del Sistema de la Gestión de la Calidad ISO 9001. Nuestro talento humano cuenta con las pasantías en las magnitudes a continuación mencionadas y las capacitaciones en fábrica de los equipos patrón.
Estos equipos son Simuladores y Analizadores de marcas ampliamente reconocidas a nivel mundial como Fluke Biomedical, IMT, EBRO y Extech. Así mismo durante varios años hemos participado de manera activa en los procesos de certificación y acreditación de varias Instituciones de salud de índole regional y nacional.
www.brand-camp.com What is a brand? This presentation busts the misconceptions around what a brand actually is and outlines how to build a remarkable brand.
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
Every CEO's Secret Weapon for Growth: Know Your Consumer
November 2013
You've heard the mandate "Know Your Consumer" but do you understand its true value to your company? Leaders who regularly tap consumer insight know that this is the key lever for sustained business growth. In this white paper, we examine methods of closing the company-consumer gap, and dig into examples of well-known companies that have done so successfully.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
How your organisations culture defines your brand Margo Cashman
How the relationship between brands and the organisations they represents, exploring how the alignment of brand and culture drives credibility and trust.
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Today your brand is not determined by the Marketing or PR department but by the people who work for you and the customers who use your products and services. Your staff are your brand ambassadors so how do you build the right workplace culture that supports your brand and connects better with your target audience for business success.
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
The phrase design-driven seems to be used a lot these days and companies everywhere are touting their “design-driven culture”. What does that mean? For a lot of companies it means having an awesome design team, simple user experiences or awe inspiring design. The reality is that these views couldn’t be further from the truth. Being design-driven means creating a culture that centers on people and drives a share understanding of what it takes to make your company truly lovable. In this session Kelsey Ruger will share insights on the steps you can take embrace design by systematically making it a part of your company’s culture. You’ll learn the critical components you will need to build and maintain a culture of design.
Our 2nd part of the Startup Series, which tells you all about why the customer is the king, and the need to build value to him or her through your product
Utilizing the Brand Identity Model as a basis for defining our company's internal culture we were able to develop a framework. The framework acts as our guide with all things FreedomVoice.
18 Tips for Creating Beautiful InfographicsEdahn Small
We gathered our best tips for designing infographics and and added hyperlinked examples for each tip to illustrate each point. We hope you enjoy! Please share with your social networks if you find it useful!
inquiries design@hypothesisgroup.com
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
The Quotable Pope - 12 Inspiring Quotes from 2013Edahn Small
12 Inspiring Quotes from Pope Francis from 2013 on Economics, Spirituality, Abortion, Women, Politics, and Power. You don't have to be religious to appreciate his refreshing outlook, compassion, and wisdom.
How Our Presentations Can Change the WorldEdahn Small
Presentations are important to me because they have so much power. This one explains how I see presentations and their importance in creating global change. Using information, a good message, and powerful visuals, you can change the world, one mind at a time.
This is a revised version of a presentation created a year ago in tribute of my mentor and hero, Alan Watts. It's about zen, anxiety, life, and our relationship to the universe. Hope you enjoy. Design and copy by Edahn Small/Visuali.se.
12 Questions to Evaluate Any RelationshipEdahn Small
These questions were developed by Stan Charnofsky, PhD and Chair of the California State University Northridge's MFT Program. Design by Edahn Small, www.edahnsmall.com
A short presentation on Anxiety, Zen Meditation, and Enlightenment from AskEdahn.com, my advice column. If you enjoyed, please share! This one was just for fun (and just for Slideshare). Hope you all enjoy viewing it as much as I enjoyed making it!
10 Tips for Making Beautiful Slideshow Presentations by www.visuali.seEdahn Small
1. Know your goal | make each slide count
2. Plan it out | in some detail
3. Avoid templates | they have the uglies
4. Choose a color scheme | 4 colors, 1 accent
5. Choose a font scheme | match tone
6. Choose a layout scheme | comprehension
7. Use images (wisely) | they’re more memorable
8. 15 words per slide | this slide had 16 words
9. Play with typography | impact, interest, hierarchy
10. Don’t overdo it | white space
Hope you enjoy!
SEE MORE OF MY WORK: http://www.visuali.se
8. Shoppers expect an immersive
atmosphere that invites then to
linger without obligation. Stores
must be organized, welcoming,
and have familiar navigation. The
environment should encourage
interaction and showcases brand
position.
Physical representation of your
brand, how it feels to be in the space
HOW TO CREATE IT
Atmosphere
PILLAR 1
WHAT IT MEANS
9. Staff and company leadership,
the face of the brand
Customer Service
PILLAR 2
WHAT IT MEANS
10. Needs and expectations differ (by
country, category). Customers
want knowledgeable, friendly, and
available employees who they can
trust. They want to engage with
people who are happy to be there
and believe in the product.
Staff and company leadership,
the face of the brand
HOW TO CREATE IT
Customer Service
PILLAR 2
WHAT IT MEANS
11. Provide an experience, not just a
product, make it an enjoyable
destination, not a chore
Interactivity
PILLAR 3
WHAT IT MEANS
12. The shopping experience should
provide a compelling consumer
benefit. Activities and events,
sensory opportunities,
customization, and “extra services”
are just some ways to create a
compelling experience.
Provide an experience, not just a
product, make it an enjoyable
destination, not a chore
HOW TO CREATE IT
Interactivity
PILLAR 3
WHAT IT MEANS
13. EXPERTISE
Serve as a trusted and valued
source of information and
inspiration
Knowledgeable
PILLAR 4
WHAT IT MEANS
14. EXPERTISE
Consumers need help. Teaching
them about the product/category
says you care about them (and the
product). Give them ideas, show
them how to use the product and
encourage them.
Serve as a trusted and valued
source of information and
inspiration
HOW TO CREATE IT
Knowledgeable
PILLAR 4
WHAT IT MEANS
15. Thank you.
w w w . h y p o t h e s i s g r o u p . c o m
Hypothesis, the premier creative and
consumer insights agency based in
Downtown Los Angeles, California.
Hypothesis is the winner of the 2015
Gold Ogilvy Award for Excellence in
Advertising Research. Hypothesis was
founded in 2000.