Alistair Rennie's keynote presentation from the IDC Enterprise MobileNext conference in San Francisco, 1 December 2011.

1. 5 things we have learned about
Mobility from our clients
Alistair Rennie
General Manager,
Social Business & Collaboration Solutions
IBM
1

2. 1 Consumer rules
Enterprise follows
Enterprise
questions
Consumer
buys
Consumer choice is the driving force in enterprise mobile device adoption
2

3. Enterprise IT reacts
"At IBM, we are taking steps to
fortify the infrastructure and
"People were asking, device management to
'Why can't I get my [work] guarantee that the phone has
e-mail on my own phone?" not been hacked or jail-broken."
Bill Bodin, IBM Mobility CTO
Linda Van de Wiele, Director of Collaboration, Computerworld, October 2011
Global IT, Colgate Palmolive
MIT Technology Review, August 2011
3

4. 2 process change
Mobile and Social are catalysts to business
Forward thinking organizations are
becoming “Social Businesses”...
4

5. Our forward looking clients are embracing these mobile &
social drivers to transform their business processes
6

6. Mobile Social Collaboration
Deliver critical social and collaboration services as mobile apps
Social Collaboration
Applications
Mail
Calendar
Social
Docs
UC
Meetings

7. Demonstration 1
Mobile Social Collaboration
capabilities you can deploy now
16

8. Mobile CRM
Improved insights
and awareness on
Dan
client activity to
improve relationship
and customer
service
7

9. Mobile Sales/ERP Integration
Matco Tools
● Mobile sales extranet portal
integrated with ERP systems
● Allows dealers/distributors/
sales to look up product
availability, pricing and
margins at customer site
8

10. Mobile Business Intelligence
9

11. Demonstration 2
Cognos Business Intelligence
Analytics for Mobile users
10

12. 3 risks are significant but
Mobile and social
manageable
●
Expands the universe of things we need to monitor
●
Raises risk and velocity of content leaks
●
Raises new challenges of managing within regulated industries
●
Requires overall social business policy for our enterprise
Social systems will require the
same level of governance and
compliance as Enterprise
“systems of record”....
11

13. Mobile Risks are Manageable
potential risks
malware/virus
device lockdown
firewall intrusion
Corporate content protection
Identity and passwords solutions
device loss
policy management
Threat management encryption
partial/remote wipe
Secure connectivity
device inventory
On premise or cloud*
12

14. 4 There should be one architecture
for both mobile and enterprise applications
13

15. Architecture for secure mobile access
Create, deliver and mange mobile enterprise apps cost effectively
IBM Mobile Technology Preview on Developerworks
http://ibm.co/ibmmobile
14

16. 5 Innovate
Exploit Re-invent Elevate
15

17. Demonstration 3
Mobile Social User Experience
18

18. Summary
1 consumer
2 process
3 the risks
4 get started
5 innovate
19

19. Thank you
20

20. What's next?
Defining Social Business
17

21. Social business process innovation
Traditional process
Indirect engagement with target users slows response time
Social Business process
Direct engagement model enables faster better result
5