How do I embrace changes in the business climate? Far-ranging environmental changes are the norm, and outright upheaval is not uncommon. Economic, social, political, regulatory characteristics are in a constant state of flux. Business executives spend a lot of time thinking about them, worrying about them. The key to differentiation and success is not to just tolerate or accommodate these climatic changes… but actually embrace them. IBM software is designed to make this possible. So again, these pressure points are a reality and they’re also pretty universal…. So the outcome is going to depend on an organization’s response to them. Does a business try to manage these pressures as an expense, or a problem to be solved? Or does it make more sense to examine ways to address pressures and create opportunities at the same time? Everyone faces information overload; the critical success factor is how well people communicate, collaborate and effectively address the challenge. Can you improve, unify, and/or centralize access to people, information, applications? Do your tools increase productivity and responsiveness? Can you make better use of critical content residing in documents, through improved document-sharing and other low-effort, high-reward technology? Competitive advantage continues to accrue to organizations that effectively promote teaming and sharing. Modern tools obliterate concepts of place and distance and separation, even as we accept a world of 24/7 global activity. High-quality software has always been a big driver in establishing virtual communities and driving collaborative innovation. Done right, it allows organizations to gain insight, effectively execute, and iterate responsively -- within the context of all your day-to-day processes.