The document summarizes Ed Byrne's presentation on January 27, 2009. It covered topics such as cloud computing, personal branding, getting things done, and starting a business. Specifically, it discussed the evolution of computing and internet infrastructure, how cloud computing provides efficiencies over localized computing, and tips for personal branding, goal setting, and areas of opportunity for new businesses such as in cloud computing and green energy.

1. Ed Byrne
UCG - 27th January 2009
Tuesday 27 January 2009

2. Overview
• Introduction
• Cloud Computing
• How to Get a Job - Personal Branding
• Getting Things Done
• Starting a Business & Some Ideas
Tuesday 27 January 2009

3. Introduction
• Endare Technologies
• NewVent
• B.Sc. Business & IT - TCD
• Byrne Digital Media
• Hosting365
Tuesday 27 January 2009

4. Cloud Computing
• Evolution of Computing
• Overview of Internet Infrastructure
• Introduction to Cloud Computing
Tuesday 27 January 2009

5. The 4 Evolutions of
Computing
• Hardware
• Software
• Internet
• Cloud Computing
Tuesday 27 January 2009

6. Overview of Internet
Infrastructure
‘Internet Infrastructure is what makes the Internet go’
• Data Centres
• Network
• Computer Equipment
• Storage Services
• Application OS
Tuesday 27 January 2009

7. Data Centres
• Ireland is a great place for a DC
• Free Cooling
• Potential for Renewable Energy
• Gateway for Connectivity between America and
Europe
• The Problem:
• Massive Power Consumption
• High Carbon Footprint
Tuesday 27 January 2009

8. Computer Equipment
• Smaller and More Powerful
• Generate More Heat
• Higher Power Densities
• The Problem:
• Low Utilisation
• Very hard to realise benefits from
Economies of Scale
Tuesday 27 January 2009

9. Storage
• Storage needs doubling every 18 months.
• Cost per MB, went to GB, now TB.
• Speed of Connectivity allows creative ways
to manage and provision storage.
• The Problem:
• Capacity Management
• Duplication
Tuesday 27 January 2009

10. Cloud Computing
• Evolution of Electrical Power Delivery
• Localised, Expensive, Industrial Only, Poor
Utilisation from a flawed model.
• Centralised Power Plants - Focus on
Core, Growth mean’t greater efficiency,
higher utilisation reduced delivery price.
Tuesday 27 January 2009

11. Cloud Computing
• Localised, Expensive, Non-Core, Capital
Intensive, Highly Inefficient
• Average Server Utilisation - 15%
• Requirement to provision for peak
• Requirement for BC/DR
• Cloud Computing Centres - Economy of
Scale, Utility Model, Inherent Redundancy,
Tuesday 27 January 2009

12. Cloud Computing
• Compute
• Storage
• Network
• Associated Services
• Ideal for: SaaS, Web Applications,Virtual
Desktops,Virtual Servers.
Tuesday 27 January 2009

13. Brand Me
Tuesday 27 January 2009

14. Brand Me
• Tom Peters - ‘You are CEO of Me Inc.’
• What is Personal Branding?
• Why is Brand Me important?
• How do I define ‘Me Inc.’
Tuesday 27 January 2009

15. Brand Me : How-To
• Become an Authority
• Be a Voice
• Create Content
• Participate in Communities and Forums. Or
start one!
• The CV is dying. Or already dead.
Tuesday 27 January 2009

16. Brand Me : 5 Steps for Now
1. Decide what your personal brand stands
for.
2. Setup a blog.
3. Setup a twitter account.
4. Join LinkedIn and find like minded people.
Search for other forums.
5. Start writing, commenting, connecting.
Tuesday 27 January 2009

17. Getting Things Done
Tuesday 27 January 2009

18. Getting Things Done
• Set Personal Goals.
• Run your life like you would run your
business.
• Write them down.
• Review them.
Tuesday 27 January 2009

19. Getting Things Done -
Plan Outline
• Annual Review
• Annual Plan
• Quarterly Goals and Tasks
• Quarterly Reviews and Next Quarter Plan
• Categorise Areas of Importance
Tuesday 27 January 2009

20. Setting Up a Business
Tuesday 27 January 2009

21. Why Now is a Good Time
to Setup a Business
• Less Competition for Funding and Support
• Not as many ideas taking up your potential
customers mindspace
• Fewer people setting up companies.
• If you win now, imagine the future! It’s
better to be good in tough times, than
good in easy ones.
• More opportunities for the right idea.
Tuesday 27 January 2009

22. Areas for Innovation
• Cloud Computing
• Software-as-a-Service / Web Applications
• Collaboration
• Energy - Distribution, Generation,
Management
• Transport
Tuesday 27 January 2009

23. For more ...
• TED Talks (ted.com)
• RSS - AllTop.com
• The Big Switch - Nick Carr
• Paul Graham (paulgraham.com)
• Tom Peters (tompeters.com)
• TrendWatching.com
• iTunes Pod/Video Casts
Tuesday 27 January 2009

24. Thank you!
Tuesday 27 January 2009