Plaques, trophies and customer recognition certificates can create goodwill among businesses during the holiday season. Working with a custom awards company can help you provide the right "thank you" to your loyal clients.

1. Rewarding Your
Clients During
The Holiday
Season

2. Rewarding Client Loyalty
Maintaining good relationships with clients is Business 101. There are a variety of
methods you can use to show your clients your appreciation for their continued
business. Holiday gifts are a time-honored tradition for client appreciation and are
typically well-received by customers during the winter holidays. Recognition
awards, plaques, and trophy awards are a cost-effective and convenient way to
thank clients and customers for their contributions to the ongoing success of your
organization.

3. Possible Rewards For
Clients
When providing holiday rewards for clients,
you have several options to choose from
including:
• Certificates
• Trophies
• Crystal awards
• Plaques
• Glass awards

4. Reasons To Provide Holiday Recognition
• Provides a chance for your business to show gratitude for customer loyalty.
• Provides a chance to reconnect with customers you did business with earlier in
the year.
• Generates goodwill.
• Gives you another chance to connect with clients and drum up new business.

5. The Effectiveness Of Gratitude
Showing gratitude toward customers increases their positive opinion of your
business and may help serve as a buffer against any bumps you may hit in your
relationship. A visible reminder of your gratitude, such plaques and awards can
help reinforce this positive opinion and keep your business in the mind of
customers when they need services or products.

6. Elements Of A Good Customer
Recognition Award
When designing your customer recognition awards, be sure to keep quality
in mind. Shoddy or poorly designed awards will leave the customer with a
negative impression of your company. Here are a few tips for good award
design:
• Legibility. Having an award your clients can read is essential to getting the
message across.
• Correct. Misspelling the client’s name can be highly embarrassing and may
offend the client.
• Attractive. Your reward should be a plaque, trophy, statue or certificate
your clients will be proud to show in their homes or offices.
• Safety. Your customer recognition awards should be made of quality
materials and be safe.

7. Work With A Designer
A company dedicated to creating award statues, plaques, etc. can help you design
the right awards for your specific customer base. They can help you avoid common
mistakes in design and ensure that you create an award that will be cherished by
its recipients.

8. Incorporate It Into A Loyalty Program
Providing clients and customers with recognition awards over the holidays may be
more effective if you roll the awards into a loyalty program. By combining an
awards program with a program that provides discounts and special offers you can
enhance the effectiveness of both. Gallup Poll research shows that loyalty
programs must engage and activate customers to be truly effective. Adding holiday
recognitions to the program gives you another avenue to reach your customers.

9. Cost Effective Recognition
Making a bulk order of custom awards will
typically be more cost-effective than just buying
a few awards. It will give you the opportunity to
reach more customers and discounts may be
offered for bulk orders.

10. About Edco
Edco provides custom awards, plaques and other awards for various
academic, sports and business clients. Located in Florida, Edco has been in the
business of celebrating the milestones and achievements of our customers and
their clients and partners for more than 40 years. For more information visit
http://www.edco.com.