1. CHALLENGES OF ASEAN
INTEGRATION
OF 2015

3. THE ASEAN COMMUNITY
2015
Mr. Eduardo A. Ebreo
Jollibee Foods Corp.
MEM-B
PUP Unisan

4. ASSOCIATION OF SOUTHEAST ASIAN
NATIONS (ASEAN)
 Established on August 8,1967 in Bangkok
 Five (5) original member countries,
namely Indonesia, Malaysia, the
Philippines, Singapore and Thailand.
 Brunei Darussalam joined on January
8,1984, Vietnam on July 28, 1995, Laos
and Myanmar on July 23, 1997, and
Cambodia on April 30, 1999

5. ASSOCIATION OF SOUTHEAST ASIAN
NATIONS (ASEAN)
 population of more than 600 million
people
 has a combined gross domestic
product (GDP) of US$1.8 trillion with
total trade valued at $2 trillion among
the countries.

6. IN 2007, AT THE
12TH ASEAN SUMMIT, THE
HEADS OF STATES AFFIRMED
THEIR STRONG
COMMITMENT TO
ESTABLISH THE ASEAN
COMMUNITY BY 2015

7. ASEAN COMMUNITY:
THE 3 PILLARS

8. ASEAN COMMUNITY: THE 3 PILLARS
ASEAN
Political-Security
Community
(APSC)
 Enhancing
peace, stability,
democracy and
prosperity in the
region through
comprehensive
political and
security
cooperation
ASEAN
Economic Community
(AEC)
• Enhancing
competitiveness for
economic growth
and development
through closer
economic
integration,
characterized by:
Single market &
production base,
Equitable economic
development &
Global integration
ASEAN
SocioCultural
Community
(ASCC)
• Nurture human,
cultural and
natural
resources for
sustained
development in
a harmonious
and people-
centred ASEAN

9. IN 2009, THE 10-MEMBER ASEAN SIGNED
THE ROADMAP FOR AN ASEAN
COMMUNITY TO 2015,
LEAVING THE MEMBER-COUNTRIES WITH
ONLY SIX-YEAR PREPARATION PERIOD FROM
2009—2015 TO ACHIEVE THE GOAL

10. THE GOAL
“One Vision, One
Identity, One
Community”