2. The SEPHORA Giftbox Pop Up Shop is a unique holiday shopping experience. Inspired by
festive treasures, like snow globes and gift boxes, this pop-up shop brings whimsy to the
stressful holiday season. Holiday shopping is no longer a cumbersome to-do list at the
SEPHORA Giftbox Pop Up Shop. Its about bringing the joy back to gift-giving by making
the process simple, fun, and interactive. An urban area with many holiday activities and
shoppers, such as Rockefeller Center Plaza in New York city, would best support the design.
Holiday shoppers and fun-seekers will enjoy the experience the SEPHORA Giftbox Pop Up
Shop has to offer simply because it’s a wonderful playful holiday experience. The design
caters to women shopping for friends, sisters, and family. Men shopping for the special
woman in his life can buy the perfect SEPHORA gift without the hassle of traditional holiday
shopping.
Distinctly SEPHORA with signature black & whites stripes, SEPHORA red, and touch & test
everything attitude, the SEPHORA Giftbox Pop Up Shop features SEPHORA holiday pre-
wrapped gift sets and embodies the holiday spirit. The theatrical gift box design plays on
scale and engages shoppers from a 360 degree interior environment. The transparent gift
box form draws guests into the space—first, visually as they are attracted to the design and
then physically as the enter and interact with SEPHORA product. The transparent acrylic
paneling locks together and breaks down into manageable sheets for easy transportation
and relocation. Other materials include marmoleum tiles for flooring and high gloss
laminates for floor fixtures. All materials are light-weight and easy to move. In summary,
the SEPHORA Giftbox Pop Up Shop is a portable and distinctive retail experience, the
perfect way to share SEPHORA during the holiday season.

4. PRODUCT DISPLAY
GRAB & GO FIXTURES
TEST & TRY FIXTURES
CASH WRAP
LIVE TWITTER FEED
FLOOR PLAN

5. POP-UP SHOP EXTERIOR

6. INTERIOR VIEW

7. Conveniently located in the center of
the pop-up shop, the cash wraps
maximize the holiday shopping
experience & level of S E R V IC E.
They accommodate four sales
associates for an easy check-out
process. There is storage built-in
underneath the counter so sales
associates have quick access to any
additional packaging materials they
may need.
The T E S T & T R Y fixtures
are for shoppers wanting to try out
product. Outfitted with disposable
applicators & mirrors, these fixtures
encourage shoppers to fully
experience all products found in the
gift sets.
The perimeter product display
fixtures along the exterior paneling
will feature fragrance sets. Boxes
are organized so shoppers can
easily find the perfect gift sets they
are looking for.
CASH WRAP | TEST & TRY FIXTURES | PRODUCT DISPLAY

8. The integration of
T E C H N O L O G Y
happens through a live twitter feed
projected onto either side of the
SEPHORA Giftbox Pop Up Shop.
Shoppers & SEPHORA lovers will
have the opportunity to send tweets
mentioning the SEPHORA Giftbox
Pop Up Shop and to share why they
love SEPHORA. This form of social
media will quickly spread the word
about the pop-up shop as well as
add an attraction to draw shoppers
into the space.
Placed between the entrance and
cash wrap, the G R A B & G O
floor fixtures display the hottest gift
sets “for her.” These floor fixtures
especially cater to men looking for
the perfect gift but who might be
uncertain as to what to purchase.
LIVE TWITTER FEED WALL | GRAB & GO FIXTURE

9. PRODUCT DISPLAY FROM EXTERIOR

10. SHARE SEPHORA IN STYLE WITH SOUVENIR GIFT BOX