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Why Google+
Can’t Engage
... and how they could should ...
Awesome notification
      today!
Okay, since you asked...
...clicks ‘Say
   hello’...
The pre-populated post to
         +Rand
The pre-populated post to
         +Rand




What a GREAT way to introduce oneself...
The pre-populated post to
         +Rand




What a GREAT way to introduce oneself...
#Facepalm
Google hire’s some of the
 smartest folk on this planet, and
  all they can think of to engage
users on G+ and make their social
 network ambitions a reality   is...

      “What’s up?”
Sure, he’d really appreciate that...
 Rand, you have 754 new notifications. They more or less say the same thing. What do you want to do?

    Share with my circles            Spend my weekend all each of these...            Leave Google+


                                                                         What is up?
           Wazzup!
  What’s up bro?                           Wazzup!
Wazzup!                               What is up?
                                                Wazzup!
                                 Wazzup!
How Google+
should engage
Awesome notification
      today!                                                            You have
                                                                        rel=author...
                                                                        You know what I’ve
   Hmmm... He’s that SEO blogger you read every day. Why not thank
   him here Google+ ?                                                   +1’d...
                                            Maybe talk about his
                                            particularly epic
                                                                        You have this G+
                                            Whiteboard Friday’s you
                                            tell the world about on     connection...
                                            Twitter. He obviously
                                            wants to hear from you :)

                                                                        Use them together to
                                                                        create context like
                                                                        this!
Another awesome
  notification!                                                          You have Google
 Just to let you know, we think he’s in town next week. We’ve already
 booked your ticket to a meetup he’s talking at. BYOB ;)                Calendar...
                                                                        You have Google
                                                                        Maps...
                                                                        You have a sense of
                                                                        humour...
More awesome
notifications...                                                        You have +1 data...
                                                                       You have the link
                                                                       graph...
We figure your blog could do with a viral hit. How about asking Rand
for an interview? You could even record it on Google+ hangouts! :)     You have keyword
                                                                       data...

                                                                       You know what
                                                                       people like to share
                                                                       and link to!
People *LOVE*
this kind of interaction
Please make
    Google+
into something
   like this...
(you have the data already)
*cough* search “google social connections” *cough*
Ed Fry
                       @edfryed
https://plus.google.com/115806047742629766262/ (lol jks no one will remember
                                   that)

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How Google+ Should Engage Anybody

  • 1. Why Google+ Can’t Engage ... and how they could should ...
  • 3. Okay, since you asked...
  • 4. ...clicks ‘Say hello’...
  • 6. The pre-populated post to +Rand What a GREAT way to introduce oneself...
  • 7. The pre-populated post to +Rand What a GREAT way to introduce oneself...
  • 9. Google hire’s some of the smartest folk on this planet, and all they can think of to engage users on G+ and make their social network ambitions a reality is... “What’s up?”
  • 10. Sure, he’d really appreciate that... Rand, you have 754 new notifications. They more or less say the same thing. What do you want to do? Share with my circles Spend my weekend all each of these... Leave Google+ What is up? Wazzup! What’s up bro? Wazzup! Wazzup! What is up? Wazzup! Wazzup!
  • 12. Awesome notification today! You have rel=author... You know what I’ve Hmmm... He’s that SEO blogger you read every day. Why not thank him here Google+ ? +1’d... Maybe talk about his particularly epic You have this G+ Whiteboard Friday’s you tell the world about on connection... Twitter. He obviously wants to hear from you :) Use them together to create context like this!
  • 13. Another awesome notification! You have Google Just to let you know, we think he’s in town next week. We’ve already booked your ticket to a meetup he’s talking at. BYOB ;) Calendar... You have Google Maps... You have a sense of humour...
  • 14. More awesome notifications... You have +1 data... You have the link graph... We figure your blog could do with a viral hit. How about asking Rand for an interview? You could even record it on Google+ hangouts! :) You have keyword data... You know what people like to share and link to!
  • 15. People *LOVE* this kind of interaction
  • 16. Please make Google+ into something like this... (you have the data already) *cough* search “google social connections” *cough*
  • 17. Ed Fry @edfryed https://plus.google.com/115806047742629766262/ (lol jks no one will remember that)

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