How can adding the social layer on top of the public website elevate the online experience to a whole new level? How can social media positively contribute to the company brand and revenues? Edgewater Technology Director of Web Solutions, Ori Fishler discusses ways for companies to effectively manage and capitalize on social media content integration, WCM 2.0 as well as share success stories and strategies taken.

1. The Future of Websites: Social Integration Strategy Ori Fishler Director, Web Solutions

3. Leverage proven industry expertise in strategy, technology and enterprise performance management

5. Large North American footprint

6. + 330 Employees

7. +700 clients

8. +2400 projects completed to date

9. Publicly Traded (NASDAQ: EDGW)2

10. Edgewater Technology: Web Solutions Externally Facing Internally Facing Internal Collaboration and Applications

11. Should we open the gates? 4 What will happen to our safe, controlled site if we open the gates to Social Media?

12. The Rewards and the Risks Rewards Risks Relevancy Traffic volume & frequency SEO positioning Enhance brand image Losing Control on Brand messaging Legal / Regulatory Time investment 5

13. Key question we’d like to address Segregation or Integration? Should everything be social? Controlling the babble and rabble – What infrastructure and tools can help? 6

14. Social Media (SM) Integration Modes 7 Integration Own SM Site SM Syndicate Aggregate

15. Primary Strategies for Leveraging Social Media Divide and Conquer: Create Separate Destinations Complete control over brand experience: Build the Brand Site into a Social Community Link and Syndicate Content from Site to Social Media Aggregate Relevant Social Media to Site Integrate and Connect with Social Media Replace Site with Social Platform 8

16. Extreme Makeover: Replace Site with Social Platform 9

17. Scaled back to Blog format 10

18. Create Separate Destinations – Pizza Hut 11

19. Build Brand Site into a Social Community - Dell 12

20. Aggregate Relevant Social Media to Site – Burger King 13

21. Simple Integration 14

22. Integrate and Connect with Social Media 15

23. Other Vertical Examples Rating service and people, not just products: Allow patients to rate doctors, policy holders to rate agents, car owners to rate garages etc. Create real time collaboration solutions between users and providers / agents 16

24. What is the Right Strategy for My Company? What are the goals of my .com website? Where are my customers? How controlled and regulated is my business environment? What does Social mean to my business? Interact and share content Interact with other people through the site Allow users to contribute and create 17

25. Integration Spectrum Model 18 No SM Control Full Int. Integration

26. Future Web Infrastructure 19 Social Marketing Social Commerce Service Communities Marketing Sales Service Social Marketing Mngmt Social CRM Social WCMS Community Mngmt

27. Getting Started with Social Integration – Social Strategy Business Case Risk and Reward Analysis Levels of integration and control Social infrastructure roadmap Organizational readiness assessment Phased implementation roadmap 20

28. Important Decisions and Tasks Tone and Attitude Vocabulary Roles and Responsibilities Communication topics and frequency Responding to complaints and negative feedback Identifying and cultivating influencers Review / Moderation policy 21

29. The Future of Social Media 22

30. Questions? Ori Fishler ofishler@edgewater.com 23