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Keeping all your social media in
sync

Getting Smart With Social Media
A quick guide for Real Estate Agents
Meet VIRTUALLY IN SYNC
EDIE CLARKE

Video & Social Media
Virtual Assistant

Former R.E. Office Assistant

Video & Social Media Advocate
Expert user of YouTube
@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
Poll SURVEY
 Do you use social media to market your business?

 How often do you use it? Daily, Weekly, Whenever you
think about it

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
About ME
As a Video VA or Social Video VA..
I am an independent contractor who
provides video production, social media
and video marketing and consultation
services to clients.
My target market consists of Coaches,
Trainers, Speakers, Authors and Real
Estate Agents.

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
04

Audio and
Video
Production

03

05
Blog

Social Media
Marketing

Maintenance

06

Webinar
Repurposing

02

Digital
Media
Production

WHAT DO
01

Website
Maintenance

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com

I DO

07

Consultant/
Trainer
How best to use

SOCIAL

MEDIA
Best PRACTICES
Post Great Content

Be Consistent

Be Relevant, Interesting
or Entertaining

Use Social Ads

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
The REASONS
Why Social Media is Important

Promote
Listings

Visibility
Exposure
Marketing

Easy
Communication

Source: Realtor® Technology Survey Report 2012
@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com

Free
Advertising

Build
Relationships
and
Networking

Your Clients
Expect It
Social Media will become a
NECESSITY IN 2014
Facebook
Twitter

1.26 billion users
1 billion users

Google+ 359 million users
LinkedIn

259 million users

YouTube

1 billion users

Instagram

150 million users

Tout

90 million users

Pinterest

70 million users

Source: Digital Marketing Ramblings
@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
BEST

PLATFORMS

SOCIA
L
NETWORK
S
FACEBOOK

42%

say Facebook is critical to their

business
Excellent platform to use to promote your listings and grow your business

1.26 billion users

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
60% use their phones to access Twitter

TWITTER
1 billion users

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
GOOGLE+

32.9% of total social logins are G+

According to Forbes.com Google+ will become a major factor in 2014

359 million users

Create
your
profile

Connect with
friends,
family, clients
and
colleagues

@virtuallyinsync

Join
Communities

VirtuallyinSync

Use Hangouts to
hold meetings
and tour
properties

www.virtuallyinsync.com
40% of users check LinkedIn daily

LINKEDIN

The world’s largest professional networking site

200 million users

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com

Page 03/35
WHY ARE

VIDEO &
IMAGES
IMPORTANT
YOUTUBE

51%

of home shoppers use YouTube to research

homes
60%
51%

1 billion users

50%
41%
40%

37%

33%

30%
20%
10%
0%

Online Research Usage
YouTube
Google Video
Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google
@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com

Brokerage Site
Realtor.com et al
MICRO-VIDEO APPS
Forbes.com predicts “we’ll witness the rise of micro-video”

Real-time video sharing will make it
very easy for real estate
professionals to visually speak to
their followers.

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
IMAGE CENTRIC SITES
Forbes also states that “image-centric networks will see huge success”

Visual content is essential to the
real estate industry

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
HOW TO

MANAGE
YOUR SOCIAL
MEDIA
How to MANAGE your Social Media

Do it yourself
Use Hootsuite
@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com
How I can HELP

SOCIAL MEDIA

 SOCIAL MEDIA MANAGEMENT
 CREATE S.M. STRATEGY
 CREATE STATUS UPDATES
 CREATE A PRESENCE ON ALL
PLATFORMS

@virtuallyinsync

VirtuallyinSync

www.virtuallyinsync.com

AUDIO/VIDEO

 CREATE VIDEOS
 PROPERTY LISTING
 AGENT ABOUT ME
 NEIGHBORHOOD INSIGHT
 SELLER/BUYER TIPS
 LIVE PRESENTATIONS
347-987-1299

CONNECT

WITH
ME

@virtuallyinsync
www.facebook.com/VirtuallyInSync
www.google.com/+Virtuallyinsync
www.linkedin.com/in/virtuallyinsync

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Getting Smart With Social Media: A Quick Guide For Real Estate Agents

  • 1. Keeping all your social media in sync Getting Smart With Social Media A quick guide for Real Estate Agents
  • 2. Meet VIRTUALLY IN SYNC EDIE CLARKE Video & Social Media Virtual Assistant Former R.E. Office Assistant Video & Social Media Advocate Expert user of YouTube @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 3. Poll SURVEY  Do you use social media to market your business?  How often do you use it? Daily, Weekly, Whenever you think about it @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 4. About ME As a Video VA or Social Video VA.. I am an independent contractor who provides video production, social media and video marketing and consultation services to clients. My target market consists of Coaches, Trainers, Speakers, Authors and Real Estate Agents. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 5. 04 Audio and Video Production 03 05 Blog Social Media Marketing Maintenance 06 Webinar Repurposing 02 Digital Media Production WHAT DO 01 Website Maintenance @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com I DO 07 Consultant/ Trainer
  • 6. How best to use SOCIAL MEDIA
  • 7. Best PRACTICES Post Great Content Be Consistent Be Relevant, Interesting or Entertaining Use Social Ads @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 8. The REASONS Why Social Media is Important Promote Listings Visibility Exposure Marketing Easy Communication Source: Realtor® Technology Survey Report 2012 @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Free Advertising Build Relationships and Networking Your Clients Expect It
  • 9. Social Media will become a NECESSITY IN 2014 Facebook Twitter 1.26 billion users 1 billion users Google+ 359 million users LinkedIn 259 million users YouTube 1 billion users Instagram 150 million users Tout 90 million users Pinterest 70 million users Source: Digital Marketing Ramblings @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 11. FACEBOOK 42% say Facebook is critical to their business Excellent platform to use to promote your listings and grow your business 1.26 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 12. 60% use their phones to access Twitter TWITTER 1 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 13. GOOGLE+ 32.9% of total social logins are G+ According to Forbes.com Google+ will become a major factor in 2014 359 million users Create your profile Connect with friends, family, clients and colleagues @virtuallyinsync Join Communities VirtuallyinSync Use Hangouts to hold meetings and tour properties www.virtuallyinsync.com
  • 14. 40% of users check LinkedIn daily LINKEDIN The world’s largest professional networking site 200 million users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Page 03/35
  • 16. YOUTUBE 51% of home shoppers use YouTube to research homes 60% 51% 1 billion users 50% 41% 40% 37% 33% 30% 20% 10% 0% Online Research Usage YouTube Google Video Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Brokerage Site Realtor.com et al
  • 17. MICRO-VIDEO APPS Forbes.com predicts “we’ll witness the rise of micro-video” Real-time video sharing will make it very easy for real estate professionals to visually speak to their followers. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 18. IMAGE CENTRIC SITES Forbes also states that “image-centric networks will see huge success” Visual content is essential to the real estate industry @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 20. How to MANAGE your Social Media Do it yourself Use Hootsuite @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
  • 21. How I can HELP SOCIAL MEDIA  SOCIAL MEDIA MANAGEMENT  CREATE S.M. STRATEGY  CREATE STATUS UPDATES  CREATE A PRESENCE ON ALL PLATFORMS @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com AUDIO/VIDEO  CREATE VIDEOS  PROPERTY LISTING  AGENT ABOUT ME  NEIGHBORHOOD INSIGHT  SELLER/BUYER TIPS  LIVE PRESENTATIONS

Notas del editor

  1. Please notice that Social Media includes Video and Image platforms. Forbes.com states that investing in social media next year will become a necessity. Because it takes some time to build it’s important to get started right away. These numbers are increasing and they represent your potential customers.
  2. Started in 2006 (Jack Dorsey, Evan Williams, Biz Stone & Noah Glass) uses hashtagsGenerate sales leads for your businessInteract with your customer base Drive web traffic by promoting other content you‘ve created, Retweet great content: