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Getting Smart With Social Media: A Quick Guide For Real Estate Agents
1. Keeping all your social media in
sync
Getting Smart With Social Media
A quick guide for Real Estate Agents
2. Meet VIRTUALLY IN SYNC
EDIE CLARKE
Video & Social Media
Virtual Assistant
Former R.E. Office Assistant
Video & Social Media Advocate
Expert user of YouTube
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
3. Poll SURVEY
Do you use social media to market your business?
How often do you use it? Daily, Weekly, Whenever you
think about it
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
4. About ME
As a Video VA or Social Video VA..
I am an independent contractor who
provides video production, social media
and video marketing and consultation
services to clients.
My target market consists of Coaches,
Trainers, Speakers, Authors and Real
Estate Agents.
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
7. Best PRACTICES
Post Great Content
Be Consistent
Be Relevant, Interesting
or Entertaining
Use Social Ads
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
8. The REASONS
Why Social Media is Important
Promote
Listings
Visibility
Exposure
Marketing
Easy
Communication
Source: Realtor® Technology Survey Report 2012
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
Free
Advertising
Build
Relationships
and
Networking
Your Clients
Expect It
9. Social Media will become a
NECESSITY IN 2014
Facebook
Twitter
1.26 billion users
1 billion users
Google+ 359 million users
LinkedIn
259 million users
YouTube
1 billion users
Instagram
150 million users
Tout
90 million users
Pinterest
70 million users
Source: Digital Marketing Ramblings
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
11. FACEBOOK
42%
say Facebook is critical to their
business
Excellent platform to use to promote your listings and grow your business
1.26 billion users
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
12. 60% use their phones to access Twitter
TWITTER
1 billion users
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
13. GOOGLE+
32.9% of total social logins are G+
According to Forbes.com Google+ will become a major factor in 2014
359 million users
Create
your
profile
Connect with
friends,
family, clients
and
colleagues
@virtuallyinsync
Join
Communities
VirtuallyinSync
Use Hangouts to
hold meetings
and tour
properties
www.virtuallyinsync.com
14. 40% of users check LinkedIn daily
LINKEDIN
The world’s largest professional networking site
200 million users
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
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16. YOUTUBE
51%
of home shoppers use YouTube to research
homes
60%
51%
1 billion users
50%
41%
40%
37%
33%
30%
20%
10%
0%
Online Research Usage
YouTube
Google Video
Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
Brokerage Site
Realtor.com et al
17. MICRO-VIDEO APPS
Forbes.com predicts “we’ll witness the rise of micro-video”
Real-time video sharing will make it
very easy for real estate
professionals to visually speak to
their followers.
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
18. IMAGE CENTRIC SITES
Forbes also states that “image-centric networks will see huge success”
Visual content is essential to the
real estate industry
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
20. How to MANAGE your Social Media
Do it yourself
Use Hootsuite
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
21. How I can HELP
SOCIAL MEDIA
SOCIAL MEDIA MANAGEMENT
CREATE S.M. STRATEGY
CREATE STATUS UPDATES
CREATE A PRESENCE ON ALL
PLATFORMS
@virtuallyinsync
VirtuallyinSync
www.virtuallyinsync.com
AUDIO/VIDEO
CREATE VIDEOS
PROPERTY LISTING
AGENT ABOUT ME
NEIGHBORHOOD INSIGHT
SELLER/BUYER TIPS
LIVE PRESENTATIONS
Please notice that Social Media includes Video and Image platforms. Forbes.com states that investing in social media next year will become a necessity. Because it takes some time to build it’s important to get started right away. These numbers are increasing and they represent your potential customers.
Started in 2006 (Jack Dorsey, Evan Williams, Biz Stone & Noah Glass) uses hashtagsGenerate sales leads for your businessInteract with your customer base Drive web traffic by promoting other content you‘ve created, Retweet great content: