This is a presentation I gave at the First Tuesday event in London on Nov 6th, discussing startup trends for 2013. It sums up a few interesting collaborative consumption startups, several of them based in the UK.

1. Collaborative Consumption
Sharing is the new shopping
Eze Vidra
Head of Campus, Google
@ediggs

2. About me...
2012
Google Confidential and Proprietary

4. An economic model based on sharing,
swapping, bartering, gifting, trading or
renting access to products as opposed
to ownership.

5. What are the benefits?
Less carbon Recycle Social
footprint products interaction

6. Collaborative consumption VC investment is
on the rise...

7. 5 Collaborative Consumption startups to
watch (most are homegrown in the UK)

8. Tradesy
Fashion
resale for
women
Unlock $5K
of resale
value

9. GoCarShare
Marketplace
for empty
car seats
Take the
band with
you!

10. Landshare Connecting
landowners
with growers
Includes
users like
the Church
of England.

11. Parkatmyhouse
Smarter parking
sharing.
Same model
applied to storage
with
Sharemystorage

12. The Amazings
Skills
offered by
50+ old
members
Unlock
potential.

13. Bonus: DogVacay
Dogsitting
in real
homes
$1M in
seed from
Andreesen
Horowitz

14. Where is it all going?
20th century 21st century
Faceless transaction Community
+ +
Advertising Reputation/ Trust
+ +
Individual ownership Shared access

15. Campus is an "open source" building

16. An "Open Source" building
5 ● Google floor
● Open roof terrace
4 ● Seedcamp staff & startups
● Startup Weekend Europe
● COADEC (policy advocacy group)
3 ● Springboard accelerator programs
● Event space for 70 people
2 ● TechHub co-working space
● Monthly membership or weekly drop-in
1
G ● Google-staffed reception area
● Event space for 140 people
LG ● Central Working cafe + outdoor patio
Google Confidential and Proprietary

17. Don't take it from me!
I invite you to come visit Campus and meet our Startup community
●
Google Confidential and Proprietary

18. Let's fill this town with startups!
Thank you!
Eze Vidra, Head of Campus
t: @ediggs
Google Confidential and Proprietary