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Creative Thinking: 
Our Edge
Creativity is a gift 
to each of us; it is 
a flame that burns 
within us, making 
us all special and 
unique….
Creativity is one 
of the last 
remaining legal 
ways of gaining 
an unfair 
advantage over 
the competition
The secret to 
creativity is 
knowing how 
to hide your 
sources. 
Albert Einstein(1879 - 1955)
Creativity 
requires both 
technical and 
analytical skills
Creativity is a 
filter through 
which perception 
and invention 
pass
Logical, linear 
thinking is 
essential in 
life. It's 'in 
the box' 
thinking...
…but for 21st 
century success 
you also need 
creative, big 
picture thinking 
(That's the 'out 
of the box’ bit)
Creativity is 
about using 
your whole 
brain, your 
entire talent
Be 
Curious
Be curious: 
Play!
Ask lots of 
questions
Creativity is the power to connect 
the seemingly unconnected. William Plomer
to 
others
Challenge 
yourself! 
Constantly 
avoid this is 
what we do!
Step to 
one side, 
Take a 
look from 
another 
angle
'A person 
who never 
made a 
mistake 
never tried 
anything 
new.' Albert 
Einstein
Take risks
3. new creativity
3. new creativity
3. new creativity
3. new creativity

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3. new creativity

Notas del editor

  1. 'A person who never made a mistake never tried anything new.' Albert Einstein
  2. Be curious: Play!
  3. Make Connections
  4. Ask Lots of questions
  5. Step Sideways & See Another Angle
  6. 'A person who never made a mistake never tried anything new.' Albert Einstein
  7. Question assumtions