1. In the Telecom world, ZIRA as BSS/OSS
vendor and technology expert helps you
unlock revenue for new services

2. We have always been on the Leading Edge
ABOUT US
ZIRA was founded in 1995, and has since established itself as a leading ICT Company in the CEE region for
Telecommunication industry, focusing on BSS/OSS.
We provide Billing and CRM, Risk Management Solution - Revenue Assurance & Fraud Management System,
management consulting, integration, data migration/conversion, testing services, and work with our partners and
third party vendors to integrate their solutions and components.
We have worked with many leading telecommunications services providers in Central East Europe and we currently
operate in 9 countries in Central East Europe, 3 countries in Asia and have established an office on the East Coast of
the U.S..
By providing flexible, innovative technology, and fully up to standard and recognized solutions, we help our customer
reduce costs by consolidating complex operations while growing their network and service offerings to generate new
revenue.

3. Partnerships and Standards Supported
To be in compliance with latest telecommunications developments, trends and recommendations, ZIRA has
established several important relationships with partnres, associations and initiatives concerned with the
telecommunication sector.

4. ZIRA Footprint

5. ZIRA Clients
Our successful solution and service deployment at the prime country operators, such as BH Telecom (Bosnia &
Herzegovina) and T-Com (Croatia, subsidiary of Deutsche Telecom), but also to the Greenfields like VIP (Serbia) and
VIP (Macedonia) and many other operators within the CEE region (Telekom Austria Group, Si.Mobil-Slovenia, Mtel-
Bulgaria, IPKO-Kosovo etc.) , has made us very confident in our solutions and service offerings, and has proven that
we are on the right path using cutting edge technology and innovative approaches in our solutions.

6. Product Line
About Our Products
A synopsis of the ZIRA's competitive products is included here to provide a better understanding of product portfolio.
“ZIRA is taking its future on being free of the legacy systems issues.”
Alun Lewis, Telecommunications Writer, and Consultant
ZIRA provides enterprise products and solution that are ideally suited for both entrant and established operators.
We strategically position and combine new solutions with legacy system that provided a complete integration of your
enterprise architecture into a single business system. ZIRA takes the Service Oriented Architecture (SOA) based
approach with stress on legacy system component reusability.
Scalable and modular structure of our product guarantees economical solution segmentation. With our well tuned
approach to each implementation, we can guarantee full functionality with optimal cost strategy. This is one of the
competitive advantages that is additionally enriched with state of art technology and highest standards in design and
development.

7. ZIRA Billing
ZIRA Billing provides real-time rating and billing for voice, data, content, commerce, and video services. With an
integrated online-offline charging platform in one product, It supports all payment methods and provides revenue-
sharing calculation capabilities for third-party content providers. ZIRA approach to design of Next Generation Billing
System is designed carefully as modular, pre-integrated solution, utilizing SOA, as important architectural principle
opening solution to the SaaS deployment options.
ZIRA Billing Key Benefits:
• Creation of new revenues through the flexible rating and charging schemes
• Faster respond to competition
• Better customer satisfaction using powerful bonus, discount and loyalty program schemes
• Flexible pricing policy
• Faster and simpler configuration of new products
• Easy customer handling
• Minimized cost while preparing to launch new services
• Business agility through faster time-to-market and time-to-revenue
• Prevention of revenue leakages using powerful internal controlling system
• Simplified business processes and operational procedures
• Comprehensive customer’s behaviour analysis in terms of services usages and payment habits
• Easy and maintainable integration and deployment of the solution into the operator network
ZIRA Billing Key Features:
• Wire line, wireless, 3/4G, xDSL, VoIP, IPTV, NGN services
• On-line and batch CDR collection and processing
• Data collection from different mediation points, conversion of data into a UDR for rating
• Industry standard charging interfaces and files formats (CDRs, EDRs)
• Collection of all successfully rated UDRs for production of invoices.
• Complete control over CDR inputs - meta structure
approach
• Convergent rule-based processing, rating and
charging
• Re-rating and automatic credit corrections
• Custom pricing and discounts
• Real-time charging for the entire service with real-
time credit and account control.
• Single, convergent bill for all services
• Fast hot-billing/invoice on demand
• Multi-level "undo" capability for all operations
• Automatic financial transactions generation

8. ZIRA CRM
ZIRA CRM is fully featured, flexible and modular solution with real-time 360° view of subscriber(s) and service(s) data
that successfully responds to all demands of Telco business today and tomorrow.
All functions and customer-related information can be accessed through a single, easy to use, customer care user
interface. It helps Customer Sales Representatives to manage creation, changes, distribution, or cancellation of any
orders relevant to sales process. It can be used to support the sales process of any type of telecommunication service,
from data/IP/ services to wire line and mobile, to voice and messaging services.
ZIRA CRM Key Features:
• Advanced customer management • Product Catalogue driven Order Entry
• Enable a common customer data structure to support • Dynamic Validation and Filtering rules at Order Entry
enterprise insight sharing • Dynamic report/document production, tracking and
• Support for complex customer account hierarchy archiving
• Consolidate segmented customer data into different • Native service convergence
business functions • Flexible intranet solution with powerful query
• Leverage segmented customer characteristics to capabilities
increase accuracy and timeliness of tailored service • Internet web-care with dynamic and personalized
offerings interface
• Complete end-to-end 360 degree view of your • Customer information review of current subscriber
customers package, including products, equipment and services
• Order management with complete transaction • Billing/Payment information review
execution monitoring and rollback functionality • Advanced complaint management system
• Configurable workflow definition driven Ordering • Customer feedback analysis
process • Rich data insight through role based analyses for
• Single consolidated product & service master for service representatives, finance manager and
faster products & services deployment marketing manager
• Objective oriented “product attributes management” • Easy integration with external systems to decrease
for flexible product & service management implementation time and costs
Sales Channels include support for different ways of interactions with customers: Internet, Call Centre, Dealer sales
offices and Partners.
CRM Applications are main components reused through
mentioned channels. Functionality of these applications
can be used directly via browser based UI or indirectly
through the exposed Web Services or APIs.
Application Setup and Support Modules are
configuration part of the solutions comprising highly
parameterized: Product Catalogue, Workflow and SLA
Engine, Reporting and Sales Channels security rules.
CRM Integration Platform shows some of possible
interfaces with external systems. The detailed description
is provided in chapter CRM Integration Platform, having in
mind SOA integration possibilities of the CRM.

9. ZIRA BISA
BISA is a complete Billing and Customer Care solution that provides fully featured customer management and
convergent Billing of different services such as wireline, wireless, data networks, IP based and NGN services.
The system offers n-tier and web-enriched features including multi-lingual, multi-currency and flexible tax structure
to support carriers worldwide. BISA flexibility supports fast introduction and deployment of new services, various
marketing and discount promotions, enabling the system with scalability and reliability.
ZIRA BISA is positioned around four key concepts:
• Fully Integrated Customer Care and Billing
• Single/Unified Data Model - used across the entire BISA suite
• Unified Product Catalogue – consolidated product and service catalogue
• Convergent Platform – the product can be implemented in either modular manner or as an entire suite
ZIRA BISA main elements:
• CRM Components - ZIRA CRM components provide fully featured customer relationship management, with real-
time 360° view of customers and products data.
• Billing & Account Receivables - ZIRA Billing & AR provides billing for voice, data, content, commerce, and video
services. With an integrated online-offline charging platform in one product, it supports all payment methods and
provides revenue-sharing calculation capabilities for third-party content providers.
• Rating - ZIRA provides Rating, with robust online/offline charging capabilities, manageable by business and IT
teams alike, to helping customer to introduce attractive and innovative services.
Product Catalogue - In ZIRA BISA, everything is deployed around
one Product Catalogue. The Product Catalogue, based on TM’
standards –SID model, provides central product repository for
product and service offering.
Integration Framework - ZIRA Dock-In Approach is a multi-
benefiting method which secures the smooth and completely
none-interruptive installation, integration and deployment of ZIRA
solution into the customer network. It also enables the transparent
usage of the legacy systems using SOA and enables smooth
replacement of the legacy systems fully or in its portion with ZIRA
solution, without any business and traffic interruption, being
always on the safe side.

10. Risk Management Approach
ZIRA Network to Business (N2B)
ZIRA N2B is designed to help regain complete control over leakages, covering complete and structured approach to
Risk Management. N2B is powerful, modular, configurable solution, used to produce proper benefits to any
Communication Service Provider. ZIRA Risk Management’s N2B works on top of OSS and BSS applications to provide
monitoring, identification, and analysis of leakages, capturing fraud, introducing best practices to breakthrough
revenue leakage, optimize revenue flows and to assure earned revenue.
ZIRA N2B Key Benefits:
• Modularity (modular architecture and scalability) - N2B Studio is an agile, easy manageable, flexible, modular
system that can be seamlessly implemented as a total solution or component-wise and integrated easily into any
BSS/OSS landscape
• Highly Flexible and Scalable – This solution is highly flexible and adaptive to customer demands. Flexible
framework to define, implement, track and analyze results of RA strategies
• Fantastic ease of use – User interface that is efficient, engaging, easy to learn and effective
• Near real-time monitoring of revenue streams and revenue losses
• Less time on operational activities and more on analytical activities
• Substantial reduction of losses by Identifying, monitoring and controlling revenue leakages and fraud detection
• Well beyond end-to-end reconciliation
• High Performance and Capability
ZIRA N2B Key Features:
• Revenue Control, Monitoring and Revenue
Protection
• End to End Business Process Monitoring – Business
Continuity in all phases
• Parallel Billing & Rating supported comparison
• Industry aligned fraud management
• 100% Web-bases solution – For an even reduced
TCO
• N-Tier Component-bases architecture
• Rule bases revenue leakage detection with
competitive leakage identification card
functionality
• Unique in industry fraud methods combining rule
based and self-adaptive detection
• Build your application on the fly with application factory
• Telco-centric ETL focused on telecom specific data sources
• Workflow driven full control of all processes executed in the system
• Powerful analysis and reporting tools for Risk Management centric performance tracking

11. ZIRA Revenue Assurance
ZIRA Revenue Assurance Solution is an end-to-end approach and analysis conducting of the revenue cycle processes,
going beyond the traditional approach to Revenue Assurance, distinguishing problems that are not discovered
through the analysis of the particular area of revenue creation. Our approach achieves bottom-line impact by
implementing long-term automated process changes, preventing future revenue leakage. We take a comprehensive,
process-driven view and approach of the causes of revenue leakage; we focus on the processes, systems, and
employee skills and practices.
ZIRA Revenue Assurance Key Benefits:
• Increase revenue by reducing operational faults and malfunctions
• Optimize revenue investigation by receiving the most credible suspect accounts
• Prioritize revenue recovery on unique mix of skill sets and resource availability
• Increase visibility into measures and malfunctions
• Utilize the best revenue assurance “best practices” from throughout the industry
• Enabling organizations to develop competitive billing practices while facing new competition
• Helping reduce bad debt write-offs
• Identifying key revenue leakage indicators and linking with the underlying processes
• Automating key controls to build and maintain effective cost-controls throughout the revenue lifecycle
• Re-organizing and re-verifying billing accuracy
• Leveraging strategies to dramatically bring capital back into the business

12. ZIRA Fraud Management
With the rapid advancement of telecom industry different types of fraud are continuously emerging and causing
great losses to CSP’s revenues. ZIRA FM analyzes and identifies existing frauds and obtains their features. While
monitoring customers’, dealers’ or internal users’ consumption behavior, ZIRA FM promptly discovers and prevents
any fraud to reappear. We are carefully studying existing consumption behavior of customers, establishing in our FM
a finger mark that trace and monitors these behaviors. This allows us to find each user abnormal consumption
behavior and prevent any new fraud occurrence. FM reduces present losses in a short time and increases the
profitability that can be expected from the next generation of network services.
The latest version of ZIRA FM with wide variety of unique, state-of-the-art fraud detection and prevention
technologies, including new subscriber evaluation, best in class network traffic and usage monitoring is developed to
help operator solve the problem of telecoms fraud.
ZIRA Fraud Management Key Features:
• Real-time processing of customer information, CDRs and external data
• Automatically generates dispatch
• Enables users to define rules on the fly
• Quickly processes extremely large amounts of data
• Customizable and expandable
• Supports a wide range of interface technologies
• Increases analyst effectiveness and customer service by helping the CSP to focus on fraudulent behavior and
identify it in an early stage
• Unified dashboard design and representation of potential fraud activities from all enterprise systems and
applications
• Includes a full Case Manager and packaged reports
• Provides user friendly web GUI
• Identifies more cases in the long-term
• Detects new types of fraud
• Significantly reduce activities falsely flagged as fraudulent
• Facilitates integration with other network components and systems
• Extensible to other systems
• Comprise historical database,
managerial controls

13. Professional Services
PROGRAM MANAGEMENT
ZIRA’s Program Management service provides comprehensive project(s) oversight and resources handling with a
single point of responsibility for multi-task coordination, prioritization, and communication. Our program managers
will work directly with all relevant third parties (ISV’s, existing system providers, system integrators, etc.) to support
proper coordination and project(s) completion.
ENTERPRISE ARCHITECTURE, PLANNING & DESIGN
ZIRA’s solution architects will work with your company to analyze, plane, design, and document your targeted system
architecture to optimally (short TTM, low OPEX) support your service offerings. This also includes working with third
party vendors to integrate components using a Service Oriented Architecture (SOA) approach, i.e. reusability and
legacy support.
IMPLEMENTATION & INTEGRATION
Our strategic positioning and integration of new market solutions with your existing systems will make your complete
enterprise architecture into a single fully integrated and consolidated business system. Further, streamline your
overall system architecture through our systems integration approach. It is not only about introducing and
integrating new solutions, but also utilizing the legacy applications and systems to maximize returns from an existing
IT investment.
DATA MIGRATION
ZIRA’s strategy is to attain the highest level of accuracy and success in data migration. Our migration strategy
framework (Z-MF) is to implement automated and manual methods required to migrate, convert, and test all legacy
data necessary for the operation of the new system. Our field proven and carefully planned approach,
comprehensive tools and experienced methods break down migration complexity to a manageable project reducing
data loss risk. ZIRA’s migration framework unique tools for migration of enterprise database systems (EDS) and
hands-on experience in diverse business environments are proven to make the process of high-risk migration
streamlined and seamless for our customers.
TESTING (E2E)
ZIRA’s testing approach is an extensive process of testing the quality of all elements within an application system.
This process includes functionally-oriented module testing, business-oriented module integration, systems
integration, and acceptance testing. The testing process requires standardizing an approach for all parts of the
overall testing. This standardization allows the reuse of testing scripts in consecutively larger portions of the
application system. Therefore, our testing approach is composed of the following major phases: Definition phase,
Execution phase and Acceptance phase
MAINTENANCE SUPPORT
ZIRA’s provides 24/7 Customer Support Center (“CSC”) as the central point of contact for all technical customer
service requests. The Support Center call management process ensures all customer requests are logged, tracked, and
monitored from the initial service request to resolution. ZIRA CSC offers a multi-layered approach to a total service
solution.

14. Overview
Professional Services

15. References
Telecom Operator in Croatia
ZIRA maintains nine year – long close cooperation with Croatian Telecom, a part of Deutsche Telecom, one of the
world’s leading Telecom Companies, comprised of business critical, extensive, multifunctional projects. ZIRA was
involved in several Projects based on the requirements described as “Legacy systems switch-off” and leveraged new
model of T-Com’s BSS structure. The legacy systems replacement included complex, mission critical tasks composed of
implementing and interfacing with a multivendor environment. BISA total solution was offered in T-Com. As a result
of three projects implemented for Croatian Telecom ZIRA’s software now handles
• Management of complete master data set for Key Customers and Data service owners, Sales and Services in
markets of POTS, ISDN, PBX, Leased Lines, ATM, Frame Relay, ADSL, FixGSM for Key Customers and Data services
with complete order management, Support to Key account managers (KAM), Support to Marketing division,
Rating of all usage services, Discounts, Bonuses, Partial production of invoice for residential customers, Billing for
Key Customers and Data services, Printing of all invoices in HT telecom, Support for Call Centre

16. References
Telecom Operator in Bosnia and Herzegovina
With the ultimate goal of retaining its leading position within BiH telecom market and advancing competitiveness, BH
Telecom initiated several projects with ZIRA, an Oracle Certified Advantage Partner (CAP), as part of their overall
business improvement strategy with introduction of convergent services while reducing TCO. We provided a SOA
based Applications Architecture in the area of Customer Relationship that offers unlimited flexibility to meet the
challenges and exceeding fast pace changes in the telecommunication world of technology, applications, and
business processes.
Choice of SOA based Application Architecture in the area of Customer Relationship offered the client unlimited
flexibility to meet changes in technology, applications, and business process no matter the underlying service
technology.
This SOA based solution that ZIRA provided, is the First-of-Its-Kind solution implementation with successful
deployment result.

17. References
Telecom Operator in Bulgaria
In close cooperation with Bulgarian Telecom, ZIRA implemented a complete Migration, Testing and consulting for the
project of Billing and CRM system replacement.
The project consisted of the following:
• Analyses and definitions of the business requirements
• Organizing and coordination of Migration and Testing teams
• Data Migration / Conversion for the complete customer database, testing of migration and post
• production support
• Definition and strategy development for Migration / Conversion and Testing of Migration
• Conversion
• Definition and development of a strategy for integration, End2End and Acceptance testing of all systems in the
integration with new the Billing and CRM solution.
Telecom Operator in Slovenia
For the Slovenian Telecom ZIRA offered Test System development for integration, End-to End and Acceptance testing
of all system interfaces impacted by Billing system migration (Mediation, Billing, CRM, Provisioning, DWH, SAP)
inclusive:
• Business requirements and use cases definition; Development of test strategy & test cases repository; Test
execution and troubleshooting; Overall test coordination including preparation of test environment infrastructure,
time, & resources planning
• Data Conversion/Migration for the entire subscriber base and post-production support.

18. References
Telecom Operator in Serbia
With the Serbian Telecom, ZIRA’s project of establishing a new mobile operator in Serbia was a subject of ZIRA`s
engagement in:
• Price analyses of a solution architecture including core NW and IT system
• Definition and strategy development
• Planning and definition of testing environment and testing execution
• Testing script development and test case repository
• Identification of requirements for assurance performance
• Definition of risks and alternative solutions
• Post production remote support and troubleshooting
Telecom Operator in Macedonia
Testing and Consulting for the project of establishing a new mobile operator in Macedonia, fascinated ZIRA to offer
consulting services comprised of in-depth analysis of target system architecture with all Core NW & IT systems in
disperse multi vendor environment; Production infrastructure set up support, Coordination of Business simulation and
testing; Integration, End-to-End & Acceptance testing for Prepaid & Post-paid Market; Post-production support,
System analysis & troubleshooting.
Telecom Operator in Austria
Mobilkom Austria Group is the leading mobile service provider in Central and Eastern Europe (CEE). The Group
connects over 18 million mobile customers in eight countries.
In the telecom filed, an old desire strives to create an integrated network that is capable of incorporating a multitude
of services and applications regardless of the technology used. It was the rise of the IP technology that made this
possible. Creating an NGN permits the deployment of a high capacity network based on various access techniques
that this connected to a uniform core network, integrates new and legacy services, and can be operated at low cost.
It is safe to say that the emergence of NGN and supporting operating processes related to new services offered
through the latter, using IT systems is a serious challenge for Telco service providers.

19. ZIRA and Oracle
ZIRA recognized power of ORACLE technology and nurtured a long partner relationship with them. The partnership
allows us an access to Oracle newest technology product stack, outstanding educational resources and support
advantages. This helps our R&D team to be always at technology forefront. ZIRA is ORACLE Gold Partner.
ZIRA is focusing in the following fields of Oracle technology:
1. Oracle Fusion Middleware
ZIRA infused Oracle Fusion Middleware into its solutions helping the customers to increase their capacity for
growth and change; to improve insight into business operations; to mitigate risk and drive compliance; and to
create more efficient and effective interactions with customers, partners, and workers.
2. Oracle Service Oriented Architecture (SOA)
With Oracle Service-Oriented Architecture (SOA), a member of Oracle Fusion Middleware family, ZIRA develops
modular business services that can be easily integrated and reused. ZIRA’s solutions enable unlimited flexibility to
meet the challenges and exceed fast pace changes in the telecommunication world of technology, application and
business processes.
After many successfully completed SOA projects, ZIRA mastered Oracle SOA design and became Oracle SOA
Specialized Partner.
ZIRA was awarded with SOA Boot Camp Delivery contract thus allowing ZIRA to offer most up-to-date SOA
trainings to Oracle partners and to train them at highest educational standards.
3. Oracle Business Intelligence Foundation
Based on Oracle BI Tools and Technology, ZIRA solutions enable the customers to speed up BI deployment, adjust
decision making across all organization, increase cash flow and improve customer satisfaction.
For the customers who only start with BI approach and who prefers modular BI solutions, ZIRA selects Oracle BI
products enabling flexible deployment and customization aligned with customer’s business grow. For the
customers with matured need for BI deployment, ZIRA selects Oracle BI platform delivering a full range of analytic
and reporting capabilities.

20. Contact Us
For more information about how
ZIRA's distinctive solutions and
services can help you achieve high
performance by creating, developing,
delivering and managing innovative
services more efficiently and
effectively, please send us an email
to: info@zira.com.ba
or call +387 33 296-680
Copyright © 2011 ZIRA
All rights reserved.
ZIRA, its logo, and
Company Profile are
trademarks of ZIRA.