12. MOBILE FIRST
INDUSTRY SESSIONS – EDIT 2013/2014
Mobile Techinal Features can give us ways to make our site more social
and user Focus
Content strategy can be adapted to user’s with imediate needs this can
represente also a great copy when in the PC
Usability will have more atention when thinking mobile first
Few noise more focus
Tehnical implementation is easy from low resolution to bigger resolutions
Design thinking is easy to build from growd up
14. MOBILE FIRST BUT
INDUSTRY SESSIONS – EDIT 2013/2014
Some markets make mobile-first simply unnecessary
or unviable.
Faster cycles for iterations, testing, and moving
toward product-market fit.
The web provides a strong foundation to build a brand
and harness virality.
Mobile can be thought of as an extension, not the
foundation.
18. MOBILE FIRST APPROACH
INDUSTRY SESSIONS – EDIT 2013/2014
And if I think Mobile? I think
Location…being there…Show
more about
19. INDUSTRY SESSIONS – EDIT 2013/2014
MOBILE FIRST BRINGS TO WEB MOBILE
CAPABILITIES
• Device positioning & motion: from an accelerometer
• Gyroscope: 360 degrees of motion
• Location detection
• Multi-touch sensors
• Orientation: direction from a digital compass
• Video & image: capture/input from a camera
• Dual cameras: front and back
• Audio: input from a microphone; output to speaker
• Device connections: through Bluetooth between devices
• Proximity: device closeness to physical objects
• Ambient Light: light/dark environment awareness
• NFC: Near Field Communications through RFID readers
20. INDUSTRY SESSIONS – EDIT 2013/2014
MOBILE FIRST BRINGS TO WEB MOBILE
CAPABILITIES
• Content is the UI (the action)
• Reduce the distance as much as possible
between user & contente
• Enable direct manipulation of objects &
Content
• Guessable, predictable, physical, realistic
• Reduce Visuals that are Not Content
21. INDUSTRY SESSIONS – EDIT 2013/2014
MOBILE FIRST HELPS TO ENABLE WHAT MOBILE
ANCHIEVE USER INTERACTION EXPECTATIONS