Find your school's Voice: Facebook Bootcamp
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Knowing how to leverage your Facebook page is only half the battle. Staying up with the persistent changes is becoming exponentially harder as Facebook continues to innovate. For Facebook administrators, it’s one more place to displace your time, and it’s hard to keep up. But no matter what the statistics, your school must be creating compelling content to get your constituents to see the content, and generate an engaging conversation to increase your interaction rate (which will, in turn, get your story into the news feed of your constituents). So how does your school swing it? Several attendees joined edSocialMedia on Oct. 13 at Stuart Country Day School of the Sacred Heart for a Facebook Bootcamp experience to learn the tricks of the trade.
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Find your school's Voice: Facebook Bootcamp
- 2. Thank you to our sponsors
- 3. Thank you to our host!
- 21. Use Facebook as Page
- 22. Use Facebook as Page
- 40. How to create a Facebook Page:
- 41. How to create a Facebook Page:
- 44. Getting Started
- 45. Add an image
- 46. Invite Friends
- 47. Tell your fans
- 48. Tell your fans
- 52. Make it a conversation
- 54. Stoke the fire
Notas del editor
- Pages allow real organizations to communicate broadly with people who like them. Pages may only be created and managed by official representatives. V Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone. Privacy: Page information and posts are public and generally available to everyone on Facebook (and beyond). Facebook Pages show up in Google results. V Privacy: There are open, private and secret settings available to groups, making information only visible by group members, depending on your choice.
- Similar to (personal) profiles, Pages … help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond
- Like(s) – 1. (v) within Facebook, to like a business Page means you‟ve become a fan of that page; 2. (v) within Facebook, to like others‟ comments on their wall or news feed; 3. (n) the number of users who have liked your page; 4. (n) outside of Facebook, to like something using that has installed the Facebook like button
- Fan – Facebook users who choose to “Like” and become a “fan” of an organization‟s page
- Page – official presence for schools (and others) to share information and interact with fans on Facebook
- Wall – the core of a page that aggregates new content, including posted items (e.g. status updates) and recent actions (e.g. becoming a fan of a page)
- Wall Post or a status update
- News Feed – an aggregation of friends wall posts published on a user’s Facebook homepage
- Interaction rate, Users, Virality, Talking About
- All actions that you take while using Facebook as your Page will appear on Facebook as coming from your Page (i.e. Liking other pages, etc.) For example, if Jane comments on a photo while she’s using Facebook as Jane’s Pet Shop Page, then the comment will appear from Jane’s Pet shop, and not from Jane herself.
- Or when you “Use Facebook as Page” it will show up with Red notifications as it does on a personal profile.
- Facebook Insights provides Facebook Page Admins with metrics around their content to help Admins understand and analyze trends within user growth and demographics, consumption of content, and creation of content. Interaction rate; Users; Virality; Talking About
- Define what your Wall Tab shows: all posts or only posts by page Set your wall your landing tab (other might include info, twitter, photos, etc.) Admins can define whether users can write or post content on the wall, add photos, add videos
- Define a list of keywords that you do not want on your page Define a profanity filter
- Post on your wall
- Tag Remove Tag Report or mark as spam If you want all of your followers to see this post, you need to “Share” on to your wall. >>To unmark a Wall post as spam, click on the Spam filter to locate it, move your cursor over the post and click on the "X" that appears. You can then select the "Unmark as Spam" link. To unmark a comment as spam, locate the comment on your Page, move your cursor over the comment and click on the "X" that appears. You can then select the "Unmark as Spam" link.
- Edit>Manage Permissions
- You can add comma-separated keywords to the "Moderation Blacklist" in order to prevent them from appearing on your Page. You can add keywords to the blacklist from the "Manage Permissions" section, available after selecting "Edit Page". When people include blacklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam. Wall posts will be moved to the Pages Spam filter, which is hidden from public view. Comments will appear in grey to admins, but will not appear to the public.
- Thenonprofitefacebookguy.com Emails Tutorials
- Define a list of keywords that you do not want on your page in the moderation blocklist Define a profanity filter
- Publish=public Customize=specify demographic
- Use social plugins
- Custom url: Edit Page, Basic Information
- Remember this is where the majority of constituents will see your info…. Most will never navigate back to your page’s wall….
- How your pages’ stories get into the Top News
- Remember this is where the majority of constituents will see your info…. Most will never navigate back to your page’s wall….
- #1: Publish Objects That Encourage Interaction: P ublish content that naturally encourages click-throughs or creates discussion . 2: Create a Forum: Make your fan page a place for constructive discussion on the latest industry topics . A #3: Make the Most of Photos and Videos: add a comment that encourages users to open the photo and add comments of their own .
- #4: Share links: promote interesting content from other sources. #5: Keep It Fresh: If you’ve got objects that aren’t getting a response, don’t be afraid to let them go and move on to the next thing. #6: Ask Users to Share:Don’t be afraid to ask users to share objects or click on the Like button
- Page – official presence for public figures, artists, bands, businesses, places, entertainment, causes, brands, or products to share information and interact with fans on Facebook