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Simple, Successful Video for Schools

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Implementing video at your school doesn’t have to be expensive or time consuming. With the right tools and proper planning, Justin Malvin shows you how your school can successfully add video to its web site communication strategy. Presentation by @justinmalvin.

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Video for Schools Justin Malvin Founder, EdFwd 818.254.8472 justin@EdFwd.com
Video for Schools Contents Pro Video in 20 mins How Video Fits into a Communications Strategy Video Starter Kit
A-Roll • NO QUESTIONS! • Off Angle • Close up/ECU • No Talking
B-Roll • ½ to 1 hour of B-Roll per minute of video • Motion stills are impressive and can bail you out • Ken Burns effect (big dogs only)
Music • Cut the music • Select “on action” music • Non intrusive • Universal Themes • Drop Lyrics
Do NOT Use Cheesy Effects
Flip Video All A-Roll or all B-Roll
Students as Subjects • Don’t use a lot of their free time • Rephrase several times • Less message • Always call parents and ask about exposure
Video for Schools Contents Pro Video in 20 mins How Video Fits into a Communications Strategy Video Starter Kit
• Much more viral than written material • High level of emotional engagement • Very Rich • “The golden apple”
Non-Strategic Video • Instructional Vids for new Faculty/Staff • Online Lectures – Podcasts – RSS • Special Events and Alumni Outreach
Video for Schools Contents Pro Video in 20 mins How Video Fits into a Communications Strategy Video Starter Kit
Video Starter Kit • Camera • Audio Enhancement • Video Editing Software
Camera • HD HDD, Flip, DSLR • Consumer vs. Professional • Accessories
Video Editing Software • Various types with similar function • Skills/Time available should match software choice • More power = Less Automatic and less user friendly
Audio Enhancement Audiences will put up with rough video, but most viewers can’t handle bad sound.
External Storage • Use exclusively for project media storage • Minimum 7200 RPM • USB 2.0 or Fire Wire (IEEE 1394, i) • Should be portable
Accessory Software • Sound Editing – More precise and versatile – Faster • Compression Software – Allows for various output formats downstream – Cleaner downsizing • DVD Authoring Software
Video for Schools A video component can increase the effectiveness of virtually any communications strategy. Video can be rapidly implemented at the independent school level with relative ease, and at very low cost.
Justin Malvin Founder, EdFwd 818.254.8472 justin@EdFwd.com

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Simple, Successful Video for Schools

  • 1. Video for Schools Justin Malvin Founder, EdFwd 818.254.8472 justin@EdFwd.com
  • 2. Video for Schools Contents Pro Video in 20 mins How Video Fits into a Communications Strategy Video Starter Kit
  • 3. A-Roll • NO QUESTIONS! • Off Angle • Close up/ECU • No Talking
  • 4. B-Roll • ½ to 1 hour of B-Roll per minute of video • Motion stills are impressive and can bail you out • Ken Burns effect (big dogs only)
  • 5. Music • Cut the music • Select “on action” music • Non intrusive • Universal Themes • Drop Lyrics
  • 6.
  • 8. Flip Video All A-Roll or all B-Roll
  • 9. Students as Subjects • Don’t use a lot of their free time • Rephrase several times • Less message • Always call parents and ask about exposure
  • 10. Video for Schools Contents Pro Video in 20 mins How Video Fits into a Communications Strategy Video Starter Kit
  • 11. • Much more viral than written material • High level of emotional engagement • Very Rich • “The golden apple”
  • 12. Non-Strategic Video • Instructional Vids for new Faculty/Staff • Online Lectures – Podcasts – RSS • Special Events and Alumni Outreach
  • 13. Video for Schools Contents Pro Video in 20 mins How Video Fits into a Communications Strategy Video Starter Kit
  • 14. Video Starter Kit • Camera • Audio Enhancement • Video Editing Software
  • 15. Camera • HD HDD, Flip, DSLR • Consumer vs. Professional • Accessories
  • 16. Video Editing Software • Various types with similar function • Skills/Time available should match software choice • More power = Less Automatic and less user friendly
  • 17. Audio Enhancement Audiences will put up with rough video, but most viewers can’t handle bad sound.
  • 18. External Storage • Use exclusively for project media storage • Minimum 7200 RPM • USB 2.0 or Fire Wire (IEEE 1394, i) • Should be portable
  • 19. Accessory Software • Sound Editing – More precise and versatile – Faster • Compression Software – Allows for various output formats downstream – Cleaner downsizing • DVD Authoring Software
  • 20. Video for Schools A video component can increase the effectiveness of virtually any communications strategy. Video can be rapidly implemented at the independent school level with relative ease, and at very low cost.
  • 21.
  • 22. Justin Malvin Founder, EdFwd 818.254.8472 justin@EdFwd.com