Peter Baron, Founder, edSocialMedia; Chief Evangelist, WhippleHill Communications, (@peterdbaron) shares his knowledge of why your school should spend more time in Google Plus. Part Two of the edSocialMedia Pre-Conference Forum.

1. 2013 CASE-NAIS Pre-Conference Forum:
The Social Media Playbook

3. Why Should
my School use GooglE+?

6. 500 million
235 million

7. Number of accounts
1000000000
750000000
500000000
250000000
0

8. Number of unique visits (1 week - 1/5/13)
3000000000
2000000000
1000000000
0

9. What is google+?

10. Is it a social network?
Or a way to improve search position?

11. Is it a social network?

13. Features

14. https://plus.google.com/pages/create

15. Circles badge: https://developers.google.com/+/plugins/
badge/config

18. Will it help to improve
my search position?

19. Search, Plus Your World

21. The Benefits

25. Our example search = NAIS

26. Traffic Sources > Search > Organic
1
2
3

28. Share what’s new

32. Authorship

33. “You can link content you publish on a
specific domain (such as www.wired.com) to
your Google+ profile.”
https://plus.google.com/authorship

36. Rich snippet
Not so much...

37. Rich snippet
Not so much...

38. Results?

41. Google Hangouts

44. Google Hangouts ‘On Air’

45. Brainstorming:
Highlighting former students and current teachers
Connecting alumni with teachers & current students
Guest speakers
Admission interviews
Campus preview hangouts
Admission office hours

46. Stay Connected:
Peter Baron
WhippleHill, Chief Evangelist
edSocialMedia, Partner
AdmissionsQuest, Owner
Email pbaron@whipplehill.com
Phone (617) 233-6023
Twitter twitter.com/peterdbaron