Here is the presentation I used during my interactive workshop at TEDx Valladolid 2015. This day I revealed the name of the creative innovation agency we will launch in some weeks: FLUOR.

2. TEDx Valladolid 2015
Eduardo Prádanos
CEO FLUOR
eduardo.pradanos@fluorlifestyle.com
WHOAMI?
- ‘FLUOR: Connect + Develop + Innovate’ is a
creative innovation agency
- Founder Innovación Audiovisual
- Director Postgraduate Branded Content &
Transmedia Storytelling (Inesdi)
- EuroTransmedia Advisory Board member
- Twitter: @EduardoPradanos
- My blog: eduardopradanos.com
FLUOR:Connect+Develop+Innovate

3. New Creativity for
Content Strategy
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

5. TEDx 2015
Títuloapartado
ConnectDevelopInnovate
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate
FLUOR(ine) is the most reactive of all periodic
table of elements. FLUOR(ine) reacts to form
particularly strong compounds with most
other different elements. The FLUOR(ine)
name comes from the Latin "Fluere" which
means ‘flow’.

6. TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate
We are the biggest
creative innovation agency
worldwide.

7. CONNECT
DEVELOP INNOVATE
Connect + Develop + Innovate
Connect + Develop is the new model of
management and innovation development
allowing the FLUOR agency to face any idea,
challenges or campaigns without fear of not
being responsive.
Enhancing the connection in real time for
any area of innovation enables FLUOR to
predict what is going to be relevant in
people's lifestyle: technologies, trends,
contents, tastes, fashions…
Thanks to this new model FLUOR supplies
creative and effective solutions on real
innovation for any brand and all kind of
communication.
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

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FLUOR:Connect+Develop+Innovate

9. TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

10. TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

11. I + D + i
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

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FLUOR:Connect+Develop+Innovate

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FLUOR:Connect+Develop+Innovate

14. ADN FLUOR
FLUOR_entertainment
FLUOR_brain
FLUOR_strategy
FLUOR_lab
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

15. FLUOR_entertainment
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

16. New Creativity for
Content Strategy
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

17. We support the entertainment content
as the most effective and complete
way to hook and reach people.
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

18. FLUOR_strategy
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

19. New Marketing
is New Business
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

20. This is our vision to break up the
problems for brands through
lifestyle strategy innovation.
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

21. FLUOR_brain
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

22. Sharing
knowledge
to be
connected
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

23. Our constant engine of thinking that
allows us to be connected to trends.
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

24. FLUOR_lab
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

25. New Creativity For
Content Strategy
BUSCAR IMAGEN
Innovation through our productsTEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

26. The creative hub
to transform our ideas
into real living products.
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

28. TEDx 2015
Títuloapartado
ConnectDevelopInnovate
In FLUOR we feel sure to recover the
real value of concept to give
consistency to new strategic visions.
The concept allows the brand to be
and coexist. The brand concept is
what the plot to fiction content and
so it's the creative key point to start
successfully any proposal.
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

29. WORKSHOP
INNOVATION
TRANSMEDIA
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

30. Several ways
to access
to story
Narrative
universe
Co-creation
Transmedia Storytelling
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

31. https://youtu.be/r4L3yGCGLQk
FLUOR:Connect+Develop+Innovate

32. OUT-OF-HOME
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

33. MOBILE APP
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

34. SOCIAL NETWORKS
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

35. RADIO
RADIO/PODCAST
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

36. ROLES
Group 1:
Out-of-home
Group 2:
Mobile APP
Group 3:
Social Networks
Group 4:
Radio/Podcast
C + D + I
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

37. BENEFITS
Efficiency
Real experts
Improved customer service
Budgetary efficiency
Honesto work
Real innovation
Low fat
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate
Process optimization

38. I NECONN CT DEVELOP N OVATE

39. CONTACT
Eduardo Prádanos Grijalvo
eduardo.pradanos@fluorlifestyle.com
@EduardoPradanos
Mobile: (+34) 647693990
TEDx Valladolid 2015
FLUOR:Connect+Develop+Innovate

40. CONNECT
DEVELOP
INNOVATE